Small-town market profile · New Mexico
Carlsbad-Artesia, NM area market data
Population, household spending and competition for 56 business types in the Carlsbad-Artesia area, each scored against other small-town markets.
- Population, 2025
- 62,509
- +0.3% since 2020
- Households
- 23,620
- Median household income
- $78,426
- +20.1% vs. 2015–2019, before inflation
- Median home value
- $212,600
- Jobs located here
- 30,860
- Highest market score
- 83
- Grocery stores, #19 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Carlsbad-Artesia area by name and distance, and the households and spending within reach. Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 62,509 people live in the Carlsbad-Artesia area, in 23,620 households. Population estimates put the population change in the Carlsbad-Artesia area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). The median household income in the Carlsbad-Artesia area is $78,426 a year, 3% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Carlsbad-Artesia area spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in the Carlsbad-Artesia area are for grocery stores (83), physical therapy clinics (81) and dentists and orthodontists (78). The Carlsbad-Artesia area ranks #19 of 506 scored small-town markets for grocery stores.
The Carlsbad-Artesia area is made up of one county, Eddy County. For its number of households, the Carlsbad-Artesia area has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for dentists and orthodontists (55% below the U.S. rate).
All 56 business types in the Carlsbad-Artesia area
Highest Groundwork market score first. Each score compares the Carlsbad-Artesia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 83 | #19 of 506 | 8 | 3.4 | $17.5M | 189 | 4 |
| Physical therapy | 81 | #13 of 400 | 6 | 2.5 | $5M | 207 | 3 |
| Dentists and orthodontists | 78 | #34 of 526 | 14 | 5.9 | $2.1M | 216 | 9 |
| Martial arts and dance studios | 77 | #17 of 378 | 9 | 3.8 | $2.8M | 137 | Under 3 |
| Gyms, studios and classes | 77 | #22 of 535 | 27 | 11.4 | $921K | 139 | 6 |
| Child care and preschools | 77 | #31 of 454 | 9 | 3.8 | $1.7M | 172 | 11 |
| Barbershops | 77 | #42 of 377 | 7 | 3.0 | $3.3M | 175 | Under 3 |
| Roofing and gutters | 76 | #22 of 288 | 5 | 2.1 | $12.8M | 151 | 3 |
| Gyms | 72 | #35 of 506 | 15 | 6.4 | $1.7M | 127 | 6 |
| Optometrists and eye care | 70 | #56 of 400 | 7 | 3.0 | $4.3M | 136 | Under 3 |
| Pizza | 70 | #72 of 520 | 12 | 5.1 | $7.6M | 149 | 46 |
| Grocery and convenience stores | 70 | #83 of 538 | 51 | 21.6 | $2.7M | 81 | 7 |
| Real estate agents and brokers | 69 | #56 of 533 | 43 | 18.2 | Index only | 176 | 9 |
| Pet businesses | 69 | #60 of 527 | 12 | 5.1 | $1.9M | 213 | 14 |
| Doctors, dentists and clinics | 69 | #96 of 538 | 127 | 53.8 | $235K | 154 | 45 |
| Real estate | 67 | #65 of 536 | 48 | 20.3 | Index only | 199 | 22 |
| Lawn, cleaning and pest control | 67 | #80 of 481 | 8 | 3.4 | $3.8M | 224 | 30 |
| Chiropractors | 62 | #121 of 426 | 10 | 4.2 | $3M | 125 | 7 |
| Tire shops | 61 | #139 of 431 | 10 | 4.2 | $2.6M | 104 | 5 |
| HVAC and plumbing | 60 | #142 of 476 | 16 | 6.8 | $4M | 84 | 16 |
| Nail salons | 58 | #142 of 387 | 14 | 5.9 | $1.7M | 99 | 3 |
| Sit-down restaurants | 58 | #190 of 538 | 141 | 59.7 | $645K | 97 | 37 |
| Salons, barbers and spas | 57 | #193 of 538 | 112 | 47.4 | $207K | 97 | 10 |
| Bakeries and dessert shops | 56 | #187 of 507 | 18 | 7.6 | $5.1M | 122 | 17 |
| Restaurants and cafes | 56 | #204 of 538 | 254 | 107.5 | $358K | 97 | 101 |
| Convenience stores | 56 | #231 of 529 | 34 | 14.4 | $4.1M | 52 | 3 |
| Hair salons | 55 | #220 of 538 | 62 | 26.2 | $373K | 87 | 7 |
| Auto repair shops | 55 | #225 of 538 | 64 | 27.1 | $406K | 91 | 25 |
| Fast food and sandwich shops | 54 | #241 of 537 | 36 | 15.2 | $2.5M | 83 | 46 |
| Insurance agencies | 51 | #257 of 537 | 33 | 14.0 | $1.4M | 113 | 22 |
| Clothing and shoe stores | 50 | #271 of 536 | 30 | 12.7 | $1.4M | 109 | 16 |
| Primary care and pediatrics | 49 | #244 of 458 | 20 | 8.5 | $1.5M | 84 | 26 |
| Spas and skin care | 48 | #274 of 504 | 26 | 11.0 | $890K | 102 | Under 3 |
| Auto repair and car care | 48 | #289 of 538 | 112 | 47.4 | $232K | 86 | 43 |
| Collision repair and body shops | 47 | #216 of 387 | 11 | 4.7 | $2.4M | 77 | 8 |
| Clothing, shoes and laundry | 45 | #315 of 536 | 46 | 19.5 | $902K | 102 | 20 |
| Home repair trades | 42 | #358 of 526 | 36 | 15.2 | $1.8M | 73 | 43 |
| Car washes and detailing | 39 | #314 of 441 | 15 | 6.4 | $1.7M | 69 | 6 |
| Coffee shops and cafes | 38 | #394 of 529 | 36 | 15.2 | $2.5M | 68 | 17 |
| Electricians | 32 | #259 of 295 | 15 | 6.4 | $4.3M | 36 | 24 |
| Gas stations | 28 | #476 of 536 | 67 | 28.4 | $991K | 42 | 35 |
| Laundromats | 27 | #135 of 150 | 9 | 3.8 | $4.6M | 37 | 4 |
| Oil change and quick lube | Not scored | Not scored | 5 | 2.1 | $5.2M | 38 | 7 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $10.4M | 66 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $706K | 104 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.7 | $7.5M | 73 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 1.7 | $5.6M | 206 | 9 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.3 | $7.5M | 294 | 5 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $7.5M | 165 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $8.3M | 204 | 6 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $15M | Too few | 16 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 0.8 | $15M | Too few | 11 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Carlsbad-Artesia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26M | $1,099 | 115 |
| Gasoline and other fuels | $66.4M | $2,811 | 108 |
| Food away from home | $90.9M | $3,850 | 95 |
| Groceries | $140.1M | $5,933 | 94 |
| Personal care products and services | $23.1M | $980 | 98 |
| Child care and other personal services | $15.5M | $655 | 113 |
| Memberships, classes and admissions | $24.9M | $1,053 | 107 |
| Medical and dental services | $29.8M | $1,262 | 98 |
| Pets | $22.4M | $950 | 104 |
| Clothing, shoes and related services | $41.5M | $1,757 | 85 |
| Vehicle insurance | $46.7M | $1,979 | 101 |
| Home repairs, maintenance and insurance | $64.1M | $2,712 | 90 |
| Lawn care, cleaning and other household services | $30M | $1,271 | 90 |
| Rent and homeowner costs | $413.2M | $17,495 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Carlsbad-Artesia area
- Population, 2025 estimate
- 62,509+0.3% since 2020
- Households
- 23,620
- Median age
- 36.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 15
- Median household income
- $78,426+20.1% vs. 2015–2019, before inflation
- Average household income
- $96,979
- Median home value
- $212,600
- Jobs located here
- 30,860
- Daytime population
- 65,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carlsbad-Artesia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Carlsbad-Artesia area 1
- Eddy County, NM61,105 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
- Las Vegas, NM area30,999 people
Questions
How fast is the Carlsbad-Artesia, NM area growing?
Population estimates put the Carlsbad-Artesia area at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Against the 2015–2019 survey, median household income rose 20.1%, before inflation.
How much do households in the Carlsbad-Artesia, NM area spend?
Households in the Carlsbad-Artesia area spend about $413.2M a year on rent and homeowner costs, $140.1M on groceries and $90.9M on food away from home. Relative to the U.S., household spending in the Carlsbad-Artesia area runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in the Carlsbad-Artesia, NM area?
Of the business types scored in the Carlsbad-Artesia area, grocery stores (83), physical therapy clinics (81) and dentists and orthodontists (78) have the highest Groundwork market scores. For grocery stores, that ranks #19 of 506 scored small-town markets.
How does the Carlsbad-Artesia, NM area compare with the U.S.?
Median household income in the Carlsbad-Artesia area is $78,426, 3% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $212,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for dentists and orthodontists (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Carlsbad-Artesia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carlsbad-Artesia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Carlsbad-Artesia area?
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The button opens the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.