Market rankings · New Mexico
Coffee shops and cafes in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for coffee shops and cafes, with competitor counts and household spending for each.
- Listings
- 999
- 323 chain locations (32%)
- Official establishments
- 485
- All snack and nonalcoholic beverage bars · +35.1% since 2019
- Household spending a year
- $3B
- On food away from home
- Listings per 10k households
- 11.9
- 8% above the U.S.
- Spending per listing
- $3M
- 20% below the U.S.
- Rank among states
- #46 of 51
- Market score 26 · Lower middle
A site report maps the coffee shops and cafes on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Mexico has 999 coffee shops and cafes on map listings as of September 2026. 323 of them (32%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 11.9, 8% above the U.S. rate of 11.0.
Household spending on food away from home in New Mexico comes to about $3B a year: $3,547 per household, 13% below the U.S. average. That works out to $3M per cafe, 20% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in New Mexico was 485 in 2023, up 35.1% from 2019. That is one for every 1,727 households, against one for every 1,518 across the U.S. Across the U.S., the count rose 24.3% over the same years. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 21 SBA-backed loans worth $6.6M have gone to businesses classed as snack and nonalcoholic beverage bars in New Mexico.
Among the 50 states and DC, New Mexico ranks #46 for coffee shops and cafes, with a Groundwork market score of 26 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (45). Of the 13 scored small-town markets in or partly in New Mexico, the Española area scores highest (68).
Every market in New Mexico for coffee shops and cafes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 45 | 80 | 9.4 | $3.5M | +4.1% | #234 of 387 |
| 2Santa Fe, NM | 32 | 108 | 15.3 | $2.6M | +1.2% | #332 of 387 |
| 3Albuquerque, NM | 31 | 450 | 12.0 | $3.1M | +0.8% | #335 of 387 |
| 4Farmington, NM | 27 | 41 | 9.8 | $3.4M | −0.9% | #355 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 68 | 7 | 4.5 | $7.4M | −1.0% | #66 of 529 |
| 2Los Alamos, NM | 63 | 12 | 14.6 | $3.8M | 0.0% | #123 of 529 |
| 3Alamogordo, NM | 58 | 22 | 9.0 | $3.7M | +3.7% | #186 of 529 |
| 4Las Vegas, NM | 43 | 12 | 8.6 | $3.5M | −3.2% | #337 of 529 |
| 5Carlsbad-Artesia, NM | 38 | 36 | 15.2 | $2.5M | +0.3% | #394 of 529 |
| 6Hobbs, NM | 35 | 31 | 12.6 | $2.9M | +0.2% | #434 of 529 |
| 7Roswell, NM | 29 | 23 | 9.7 | $3.3M | −2.7% | #471 of 529 |
| 8Gallup, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #486 of 529 |
| 9Deming, NM | 26 | 8 | 8.7 | $3.1M | −0.2% | #494 of 529 |
| 10Clovis, NM | 25 | 28 | 10.8 | $3M | −3.3% | #498 of 529 |
| 11Taos, NM | 22 | 32 | 20.6 | $1.7M | +0.3% | #511 of 529 |
| 12Silver City, NM | 18 | 13 | 11.5 | $2.7M | −3.4% | #525 of 529 |
| 13Ruidoso, NM | 17 | 21 | 21.0 | $1.5M | −2.3% | #528 of 529 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 73 | 51 | 9.0 | $4.5M | +6.9% | #242 of 2,063 |
| 2Valencia County, NM | 69 | 21 | 7.6 | $4.4M | +7.2% | #341 of 2,063 |
| 3Rio Arriba County, NM | 65 | 7 | 4.5 | $7.4M | −1.0% | #418 of 2,063 |
| 4Los Alamos County, NM | 57 | 12 | 14.6 | $3.8M | 0.0% | #740 of 2,063 |
| 5Otero County, NM | 53 | 22 | 9.0 | $3.7M | +3.7% | #902 of 2,063 |
| 6Doña Ana County, NM | 49 | 80 | 9.4 | $3.5M | +4.1% | #1,058 of 2,063 |
| 7Cibola County, NM | 42 | 7 | 8.2 | $3.7M | −0.6% | #1,307 of 2,063 |
| 8San Miguel County, NM | 41 | 10 | 8.4 | $3.6M | −3.2% | #1,338 of 2,063 |
| 9Santa Fe County, NM | 37 | 108 | 15.3 | $2.6M | +1.2% | #1,528 of 2,063 |
| 10San Juan County, NM | 33 | 41 | 9.8 | $3.4M | −0.9% | #1,647 of 2,063 |
| 11Roosevelt County, NM | 32 | 7 | 9.4 | $3.2M | −2.8% | #1,673 of 2,063 |
| 12Eddy County, NM | 32 | 36 | 15.2 | $2.5M | +0.3% | #1,693 of 2,063 |
| 13Lea County, NM | 30 | 31 | 12.6 | $2.9M | +0.2% | #1,746 of 2,063 |
| 14Chaves County, NM | 28 | 23 | 9.7 | $3.3M | −2.7% | #1,806 of 2,063 |
| 15Bernalillo County, NM | 28 | 376 | 13.2 | $2.8M | −1.4% | #1,815 of 2,063 |
| 16McKinley County, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #1,819 of 2,063 |
| 17Luna County, NM | 22 | 8 | 8.7 | $3.1M | −0.2% | #1,938 of 2,063 |
| 18Curry County, NM | 21 | 21 | 11.3 | $2.9M | −3.5% | #1,957 of 2,063 |
| 19Grant County, NM | 18 | 13 | 11.5 | $2.7M | −3.4% | #2,000 of 2,063 |
| 20Taos County, NM | 17 | 32 | 20.6 | $1.7M | +0.3% | #2,008 of 2,063 |
| 21Lincoln County, NM | 16 | 21 | 21.0 | $1.5M | −2.3% | #2,022 of 2,063 |
| 22Colfax County, NM | 9 | 11 | 20.5 | $1.5M | −1.4% | #2,055 of 2,063 |
| 23Socorro County, NM | 7 | 6 | 11.4 | $2.4M | −4.3% | #2,059 of 2,063 |
| 24Sierra County, NM | 6 | 9 | 16.5 | $1.6M | −1.4% | #2,061 of 2,063 |
| Torrance County, NM | Not scored | 2 | 3.3 | $9.6M | +6.9% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 4 | 9.1 | $3.3M | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | $4.8M | −2.2% | |
| Mora County, NM | Not scored | 2 | 10.2 | $3M | −3.3% | |
| Hidalgo County, NM | Not scored | 3 | 20.3 | $1.5M | −5.6% | |
| Union County, NM | Not scored | 4 | 27.8 | $1.1M | −5.5% | |
| Catron County, NM | Not scored | 6 | 33.5 | $840K | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 coffee shops and cafes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many coffee shops and cafes are in New Mexico?
Map listings as of September 2026 show 999 coffee shops and cafes in New Mexico. 323 of them (32%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 485 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 35.1% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 137 one-person businesses without payroll.
How much do households in New Mexico spend on food away from home?
About $3B a year, or $3,547 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 999 coffee shops and cafes on map listings, it comes to $3M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for coffee shops and cafes?
New Mexico has 11.9 coffee shops and cafes per 10,000 households, 8% above the U.S. rate of 11.0. Spending per cafe is $3M, 20% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, New Mexico would have about 802, against 999 on map listings. There is one business with payroll in the industry for every 1,727 households, against one for every 1,518 across the U.S. The official count rose 35.1% from 2019 to 2023, against +24.3% for the U.S.
Which market in New Mexico has the highest market score for coffee shops and cafes?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 45 (lower middle). Among 13 scored small-town markets in or partly in New Mexico, the Española area scores highest, at 68 (upper middle). Among 24 scored counties in New Mexico, Sandoval County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 26 for coffee shops and cafes (lower middle), #46 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for coffee shops and cafes across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Restaurants and cafes8,110 listings
- Sit-down restaurants4,436 listings
- Fast food and sandwich shops1,081 listings
- Pizza497 listings
- Bakeries and dessert shops690 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.