Market rankings · New Mexico
Martial arts and dance studios in New Mexico
Markets across New Mexico ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.
- Listings
- 387
- 15 chain locations (4%)
- Official establishments
- 150
- −5.7% since 2019
- Household spending a year
- $769.9M
- On memberships, classes and admissions
- Listings per 10k households
- 4.6
- 6% below the U.S.
- Spending per listing
- $2M
- In line with the U.S.
- Rank among states
- #20 of 51
- Market score 53 · Upper middle
A site report maps the martial arts and dance studios on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 387 martial arts and dance studios in New Mexico. Of those, 15 are chain locations, or 4%, against 7% across the U.S. Per 10,000 households, that is 4.6, 6% below the U.S. rate of 4.9.
Household spending on memberships, classes and admissions in New Mexico comes to about $769.9M a year: $919 per household, 6% below the U.S. average. That is about $2M of household spending for each studio on map listings, in line with the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in New Mexico was 150 in 2023, down 5.7% from 2019. That is one for every 5,583 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 5 SBA-backed loans worth $1.8M have gone to businesses classed as sports, recreation and fine arts instruction in New Mexico.
Among the 50 states and DC, New Mexico ranks #20 for martial arts and dance studios, with a Groundwork market score of 53 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (63). Of the 8 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (82).
Every market in New Mexico for martial arts and dance studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 63 | 30 | 3.5 | $2.3M | +4.1% | #76 of 387 |
| 2Farmington, NM | 58 | 16 | 3.8 | $2.1M | −0.9% | #112 of 387 |
| 3Albuquerque, NM | 52 | 203 | 5.4 | $1.8M | +0.8% | #170 of 387 |
| 4Santa Fe, NM | 46 | 44 | 6.2 | $1.8M | +1.2% | #239 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 6 | 2.5 | $3.2M | +3.7% | #6 of 378 |
| 2Hobbs, NM | 80 | 7 | 2.8 | $3.4M | +0.2% | #9 of 378 |
| 3Carlsbad-Artesia, NM | 77 | 9 | 3.8 | $2.8M | +0.3% | #17 of 378 |
| 4Taos, NM | 67 | 6 | 3.9 | $2.2M | +0.3% | #65 of 378 |
| 5Los Alamos, NM | 52 | 8 | 9.7 | $1.9M | 0.0% | #174 of 378 |
| 6Gallup, NM | 49 | 6 | 2.8 | $2.4M | −6.1% | #194 of 378 |
| 7Clovis, NM | 39 | 13 | 5.0 | $1.5M | −3.3% | #265 of 378 |
| 8Roswell, NM | 36 | 15 | 6.3 | $1.2M | −2.7% | #295 of 378 |
| Española, NM | Not scored | 2 | 1.3 | $6.5M | −1.0% | |
| Las Vegas, NM | Not scored | 2 | 1.4 | $4.8M | −3.2% | |
| Silver City, NM | Not scored | 4 | 3.5 | $2M | −3.4% | |
| Deming, NM | Not scored | 1 | 1.1 | $5.2M | −0.2% | |
| Ruidoso, NM | Not scored | 4 | 4.0 | $1.9M | −2.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 22 | 3.9 | $2.9M | +6.9% | #29 of 1,334 |
| 2Lea County, NM | 73 | 7 | 2.8 | $3.4M | +0.2% | #106 of 1,334 |
| 3Otero County, NM | 73 | 6 | 2.5 | $3.2M | +3.7% | #109 of 1,334 |
| 4Eddy County, NM | 71 | 9 | 3.8 | $2.8M | +0.3% | #148 of 1,334 |
| 5Doña Ana County, NM | 66 | 30 | 3.5 | $2.3M | +4.1% | #243 of 1,334 |
| 6San Juan County, NM | 62 | 16 | 3.8 | $2.1M | −0.9% | #335 of 1,334 |
| 7Taos County, NM | 58 | 6 | 3.9 | $2.2M | +0.3% | #435 of 1,334 |
| 8Los Alamos County, NM | 51 | 8 | 9.7 | $1.9M | 0.0% | #634 of 1,334 |
| 9Santa Fe County, NM | 50 | 44 | 6.2 | $1.8M | +1.2% | #668 of 1,334 |
| 10Valencia County, NM | 49 | 15 | 5.4 | $1.5M | +7.2% | #723 of 1,334 |
| 11Bernalillo County, NM | 46 | 165 | 5.8 | $1.7M | −1.4% | #789 of 1,334 |
| 12McKinley County, NM | 45 | 6 | 2.8 | $2.4M | −6.1% | #811 of 1,334 |
| 13Curry County, NM | 45 | 8 | 4.3 | $1.8M | −3.5% | #820 of 1,334 |
| 14Chaves County, NM | 34 | 15 | 6.3 | $1.2M | −2.7% | #1,069 of 1,334 |
| 15Roosevelt County, NM | 10 | 5 | 6.7 | $987K | −2.8% | #1,311 of 1,334 |
| Rio Arriba County, NM | Not scored | 2 | 1.3 | $6.5M | −1.0% | |
| Grant County, NM | Not scored | 4 | 3.5 | $2M | −3.4% | |
| San Miguel County, NM | Not scored | 2 | 1.7 | $4.1M | −3.2% | |
| Cibola County, NM | Not scored | 4 | 4.7 | $1.5M | −0.6% | |
| Luna County, NM | Not scored | 1 | 1.1 | $5.2M | −0.2% | |
| Lincoln County, NM | Not scored | 4 | 4.0 | $1.9M | −2.3% | |
| Socorro County, NM | Not scored | 1 | 1.9 | $3.2M | −4.3% | |
| Torrance County, NM | Not scored | 1 | 1.7 | $4.5M | +6.9% | |
| Colfax County, NM | Not scored | 1 | 1.9 | $4M | −1.4% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $1.5M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 2 | 4.6 | $1.5M | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 1 | 7.0 | $1M | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many martial arts and dance studios are in New Mexico?
There are 387 martial arts and dance studios on map listings in New Mexico as of September 2026. 15 of them (4%) are chain locations. The listings count martial arts and dance studios. Official counts show 150 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, down 5.7% from 2019.
How much do households in New Mexico spend on memberships, classes and admissions?
About $769.9M a year, or $919 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 387 martial arts and dance studios on map listings, it comes to $2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for martial arts and dance studios?
New Mexico has 4.6 martial arts and dance studios per 10,000 households, 6% below the U.S. rate of 4.9. Spending per studio is $2M, in line with the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, New Mexico would have about 382, against 387 on map listings. There is one business with payroll in the industry for every 5,583 households, against one for every 3,473 across the U.S. The official count fell 5.7% from 2019 to 2023, against +11.1% for the U.S.
Which market in New Mexico has the highest market score for martial arts and dance studios?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 63 (upper middle). Among 8 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 82 (high). Among 15 scored counties in New Mexico, Sandoval County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 53 for martial arts and dance studios (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Martial arts and dance studios in other states
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Top markets for martial arts and dance studios across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Gyms, studios and classes1,135 listings
- Gyms566 listings
- Yoga, Pilates and fitness studios182 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.