Small-town market profile · New Mexico
Las Vegas, NM area market data
Population, household spending and competition for 56 business types in the Las Vegas area, each scored against other small-town markets.
- Population, 2025
- 30,311
- −3.2% since 2020
- Households
- 13,899
- Median household income
- $50,585
- +65.0% vs. 2015–2019, before inflation
- Median home value
- $177,900
- Jobs located here
- 8,403
- Highest market score
- 73
- Auto repair shops, #49 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Las Vegas area by name and distance, and the households and spending within reach. Or open the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,311 people live in the Las Vegas area, in 13,899 households. Population estimates put the population change in the Las Vegas area from 2020 to 2025 at −3.2%, against +3.1% for the U.S. The median household income in the Las Vegas area is $50,585 a year, 37% below the U.S. median of $80,734. That rose 65.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Las Vegas area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (70).
The highest Groundwork market scores in the Las Vegas area are for auto repair shops (73), auto repair and car care businesses (73) and insurance agencies (68). The Las Vegas area ranks #49 of 538 scored small-town markets for auto repair shops.
The Las Vegas area takes in 2 counties: San Miguel County and Mora County. For its number of households, the Las Vegas area has the most map listings, relative to the U.S., for gas stations (78% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
All 56 business types in the Las Vegas area
Highest Groundwork market score first. Each score compares the Las Vegas area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 73 | #49 of 538 | 20 | 14.4 | $749K | 168 | 7 |
| Auto repair and car care | 73 | #60 of 538 | 41 | 29.5 | $365K | 136 | 11 |
| Insurance agencies | 68 | #114 of 537 | 11 | 7.9 | $2.6M | 204 | 7 |
| Pet businesses | 67 | #75 of 527 | 8 | 5.8 | $1.3M | 147 | 3 |
| Real estate agents and brokers | 65 | #75 of 533 | 13 | 9.4 | Index only | 291 | 6 |
| Real estate | 65 | #83 of 536 | 15 | 10.8 | Index only | 317 | 11 |
| Sit-down restaurants | 59 | #170 of 538 | 45 | 32.4 | $942K | 142 | 16 |
| Dentists and orthodontists | 59 | #172 of 526 | 8 | 5.8 | $1.8M | 181 | 6 |
| Restaurants and cafes | 58 | #182 of 538 | 92 | 66.2 | $461K | 124 | 40 |
| Gyms, studios and classes | 57 | #180 of 535 | 10 | 7.2 | $951K | 144 | Under 3 |
| Bakeries and dessert shops | 55 | #199 of 507 | 7 | 5.0 | $6.1M | 146 | 3 |
| Salons, barbers and spas | 55 | #207 of 538 | 27 | 19.4 | $407K | 191 | Under 3 |
| Hair salons | 55 | #207 of 538 | 16 | 11.5 | $686K | 159 | Under 3 |
| Grocery and convenience stores | 52 | #265 of 538 | 25 | 18.0 | $2.9M | 85 | 3 |
| Doctors, dentists and clinics | 50 | #268 of 538 | 68 | 48.9 | $209K | 137 | 28 |
| Pizza | 47 | #287 of 520 | 9 | 6.5 | $4.7M | 93 | 21 |
| Gyms | 44 | #318 of 506 | 8 | 5.8 | $1.2M | 91 | Under 3 |
| Coffee shops and cafes | 43 | #337 of 529 | 12 | 8.6 | $3.5M | 95 | 3 |
| Fast food and sandwich shops | 41 | #358 of 537 | 17 | 12.2 | $2.5M | 82 | 21 |
| Clothing, shoes and laundry | 40 | #357 of 536 | 15 | 10.8 | $1.3M | 152 | Under 3 |
| Collision repair and body shops | 39 | #276 of 387 | 6 | 4.3 | $2.5M | 81 | Under 3 |
| Primary care and pediatrics | 39 | #320 of 458 | 8 | 5.8 | $1.8M | 100 | 16 |
| Clothing and shoe stores | 39 | #362 of 536 | 11 | 7.9 | $1.8M | 143 | Under 3 |
| Gas stations | 33 | #435 of 536 | 27 | 19.4 | $1.5M | 62 | 21 |
| Physical therapy | 28 | #344 of 400 | 7 | 5.0 | $2M | 84 | 6 |
| Convenience stores | 15 | #504 of 529 | 18 | 13.0 | $4M | 51 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.9 | $2.7M | 146 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.9 | $3.7M | 149 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 2.9 | $7.6M | 313 | 21 |
| Spas and skin care | Not scored | Not scored | 4 | 2.9 | $2.7M | 313 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.9 | $3.7M | 150 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.9 | $2.6M | 95 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.2 | $801K | 118 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.2 | $3.7M | 219 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.4 | $3.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $7.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.4 | $15.2M | Too few | 11 |
| Grocery stores | Not scored | Not scored | 2 | 1.4 | $36.1M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.4 | $15.2M | Too few | 10 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.4 | $4.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $20M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.7 | $14.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Las Vegas area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $1,078 | 113 |
| Gasoline and other fuels | $40.1M | $2,887 | 111 |
| Food away from home | $42.4M | $3,048 | 75 |
| Groceries | $72.3M | $5,202 | 82 |
| Personal care products and services | $11M | $790 | 79 |
| Child care and other personal services | $6.2M | $449 | 77 |
| Memberships, classes and admissions | $9.5M | $684 | 70 |
| Medical and dental services | $14.2M | $1,022 | 79 |
| Pets | $10.3M | $744 | 82 |
| Clothing, shoes and related services | $20M | $1,442 | 70 |
| Vehicle insurance | $28.2M | $2,025 | 104 |
| Home repairs, maintenance and insurance | $30.4M | $2,189 | 73 |
| Lawn care, cleaning and other household services | $14.5M | $1,044 | 74 |
| Rent and homeowner costs | $206.3M | $14,841 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Las Vegas area
- Population, 2025 estimate
- 30,311−3.2% since 2020
- Households
- 13,899
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 6,648 sq. mi.
- People per square mile
- 5
- Median household income
- $50,585+65.0% vs. 2015–2019, before inflation
- Average household income
- $66,573
- Median home value
- $177,900
- Jobs located here
- 8,403
- Daytime population
- 28,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Vegas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Las Vegas area 2
- San Miguel County, NM26,850 people
- Mora County, NM4,149 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
Questions
How fast is the Las Vegas, NM area growing?
Population estimates put the Las Vegas area at 30,311 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 13,899 households. Against the 2015–2019 survey, median household income rose 65.0%, before inflation.
How much do households in the Las Vegas, NM area spend?
Households in the Las Vegas area spend about $206.3M a year on rent and homeowner costs, $72.3M on groceries and $42.4M on food away from home. Relative to the U.S., household spending in the Las Vegas area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (70).
Which business types have the highest market scores in the Las Vegas, NM area?
Of the business types scored in the Las Vegas area, auto repair shops (73), auto repair and car care businesses (73) and insurance agencies (68) have the highest Groundwork market scores. For auto repair shops, that ranks #49 of 538 scored small-town markets.
How does the Las Vegas, NM area compare with the U.S.?
Median household income in the Las Vegas area is $50,585, 37% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (78% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in the Las Vegas area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Vegas area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Las Vegas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.