County profile · New Mexico
Curry County, NM market data
Population, household spending and competition for 56 business types in Curry County, each scored against other counties.
- Population, 2025
- 46,655
- −3.5% since 2020
- Households
- 18,595
- Median household income
- $57,309
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $171,200
- Jobs located here
- 17,571
- Highest market score
- 56
- Hair salons, #864 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Curry County by name and distance, and the households and spending within reach. Or open the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,655 people live in Curry County, in 18,595 households. Population estimates put the population change in Curry County from 2020 to 2025 at −3.5%, against +3.1% for the U.S. The median household income in Curry County is $57,309 a year, 29% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Curry County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on clothing, shoes and related services (73).
The highest Groundwork market scores in Curry County are for hair salons (56), child care centers and preschools (53) and HVAC and plumbing companies (52). Curry County ranks #864 of 2,339 scored counties for hair salons.
Curry County is part of the Clovis area. For its number of households, Curry County has the most map listings, relative to the U.S., for electricians (2.6 times the U.S. rate) and the fewest for medical and dental practices (41% below the U.S. rate).
All 56 business types in Curry County
Highest Groundwork market score first. Each score compares Curry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 56 | #864 of 2,339 | 30 | 16.1 | $521K | 121 | 4 |
| Child care and preschools | 53 | #738 of 1,611 | 7 | 3.8 | $1.3M | 127 | 12 |
| HVAC and plumbing | 52 | #771 of 1,707 | 7 | 3.8 | $6.3M | 132 | 12 |
| Grocery stores | 51 | #966 of 2,070 | 10 | 5.4 | $10M | 108 | 5 |
| Mortgage brokers and lenders | 50 | #436 of 887 | 5 | 2.7 | Index only | 149 | 3 |
| Chiropractors | 50 | #715 of 1,490 | 7 | 3.8 | $2.9M | 121 | 4 |
| Collision repair and body shops | 49 | #667 of 1,327 | 5 | 2.7 | $3.6M | 118 | 5 |
| Pet businesses | 49 | #1,138 of 2,200 | 20 | 10.8 | $732K | 83 | 7 |
| Optometrists and eye care | 47 | #737 of 1,302 | 5 | 2.7 | $4.1M | 129 | Under 3 |
| Insurance agencies | 46 | #1,242 of 2,272 | 21 | 11.3 | $1.6M | 129 | 14 |
| Martial arts and dance studios | 45 | #820 of 1,334 | 8 | 4.3 | $1.8M | 89 | 3 |
| Gyms, studios and classes | 43 | #1,373 of 2,088 | 21 | 11.3 | $682K | 103 | 9 |
| Doctors, dentists and clinics | 43 | #1,513 of 2,394 | 93 | 50.0 | $218K | 143 | 38 |
| Landscaping and lawn care | 42 | #933 of 1,493 | 8 | 4.3 | $2.6M | 88 | 12 |
| Pizza | 42 | #1,348 of 2,090 | 11 | 5.9 | $5.5M | 107 | 35 |
| Lawn, cleaning and pest control | 41 | #1,196 of 1,771 | 11 | 5.9 | $1.9M | 111 | 24 |
| Gyms | 41 | #1,213 of 1,792 | 12 | 6.5 | $1.2M | 92 | 6 |
| Pet grooming and boarding | 38 | #1,006 of 1,461 | 7 | 3.8 | $2.1M | 82 | Under 3 |
| Grocery and convenience stores | 38 | #1,670 of 2,402 | 46 | 24.7 | $2.2M | 64 | 7 |
| Veterinarians | 37 | #1,033 of 1,485 | 6 | 3.2 | $2.4M | 90 | 7 |
| Primary care and pediatrics | 37 | #1,229 of 1,656 | 14 | 7.5 | $1.4M | 81 | 17 |
| Real estate agents and brokers | 36 | #1,800 of 2,176 | 49 | 26.4 | Index only | 109 | 15 |
| Dentists and orthodontists | 35 | #1,480 of 1,886 | 19 | 10.2 | $1.1M | 108 | 13 |
| Property management | 34 | #725 of 910 | 8 | 4.3 | Index only | 65 | 7 |
| Real estate | 33 | #1,970 of 2,229 | 62 | 33.3 | Index only | 108 | 29 |
| Salons, barbers and spas | 32 | #2,067 of 2,385 | 80 | 43.0 | $195K | 92 | 11 |
| Nail salons | 28 | #1,161 of 1,328 | 10 | 5.4 | $1.6M | 93 | 5 |
| Tire shops | 27 | #1,292 of 1,530 | 13 | 7.0 | $1.4M | 56 | 4 |
| Fast food and sandwich shops | 25 | #1,965 of 2,222 | 28 | 15.1 | $2.1M | 70 | 35 |
| Gas stations | 24 | #2,133 of 2,358 | 33 | 17.7 | $1.5M | 61 | 26 |
| Car washes and detailing | 23 | #1,337 of 1,451 | 10 | 5.4 | $1.8M | 72 | 5 |
| Auto repair shops | 22 | #2,218 of 2,378 | 65 | 35.0 | $279K | 63 | 22 |
| Roofing and gutters | 21 | #1,107 of 1,177 | 6 | 3.2 | $7.3M | 87 | 9 |
| Spas and skin care | 21 | #1,676 of 1,769 | 19 | 10.2 | $822K | 94 | Under 3 |
| Coffee shops and cafes | 21 | #1,957 of 2,063 | 21 | 11.3 | $2.9M | 77 | 12 |
| Home repair trades | 21 | #1,985 of 2,057 | 25 | 13.4 | $1.8M | 73 | 33 |
| Auto repair and car care | 21 | #2,257 of 2,401 | 95 | 51.1 | $191K | 71 | 34 |
| Convenience stores | 19 | #2,043 of 2,261 | 24 | 12.9 | $4.2M | 53 | Under 3 |
| Restaurants and cafes | 19 | #2,300 of 2,405 | 198 | 106.5 | $303K | 82 | 85 |
| Sit-down restaurants | 19 | #2,320 of 2,405 | 111 | 59.7 | $541K | 82 | 37 |
| Bakeries and dessert shops | 17 | #1,844 of 1,889 | 23 | 12.4 | $2.6M | 63 | 12 |
| Electricians | 15 | #1,129 of 1,160 | 12 | 6.5 | $3.7M | 31 | 12 |
| Barbershops | 11 | #1,303 of 1,356 | 18 | 9.7 | $868K | 46 | Under 3 |
| Clothing and shoe stores | 11 | #2,063 of 2,087 | 38 | 20.4 | $738K | 58 | 17 |
| Clothing, shoes and laundry | 9 | #2,193 of 2,210 | 48 | 25.8 | $584K | 66 | 23 |
| Laundromats | 6 | #776 of 785 | 5 | 2.7 | $5.6M | 45 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.6 | $693K | 102 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $4.9M | 108 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.6 | $6.8M | 281 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $14M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $10.3M | Too few | 12 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $20.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $14.3M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Curry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.1M | $976 | 102 |
| Gasoline and other fuels | $48M | $2,584 | 100 |
| Food away from home | $60.1M | $3,231 | 79 |
| Groceries | $100.3M | $5,395 | 85 |
| Personal care products and services | $15.6M | $840 | 84 |
| Child care and other personal services | $8.9M | $479 | 82 |
| Memberships, classes and admissions | $14.3M | $770 | 78 |
| Medical and dental services | $20.3M | $1,090 | 85 |
| Pets | $14.6M | $788 | 87 |
| Clothing, shoes and related services | $28M | $1,508 | 73 |
| Vehicle insurance | $34M | $1,829 | 93 |
| Home repairs, maintenance and insurance | $44M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $20.5M | $1,105 | 78 |
| Rent and homeowner costs | $290M | $15,595 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Curry County
- Population, 2025 estimate
- 46,655−3.5% since 2020
- Households
- 18,595
- Median age
- 33.5
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 1,406 sq. mi.
- People per square mile
- 34
- Median household income
- $57,309+27.1% vs. 2015–2019, before inflation
- Average household income
- $74,913
- Median home value
- $171,200
- Jobs located here
- 17,571
- Daytime population
- 46,183Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Curry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Mexico 8
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- Quay County, NM8,564 people
- De Baca County, NM1,576 people
- Guadalupe County, NM4,381 people
- Chaves County, NM64,217 people
- Harding County, NM741 people
- Lea County, NM73,733 people
- San Miguel County, NM26,850 people
Questions
How fast is Curry County, NM growing?
Population estimates put Curry County at 46,655 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 18,595 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in Curry County, NM spend?
Households in Curry County spend about $290M a year on rent and homeowner costs, $100.3M on groceries and $60.1M on food away from home. Relative to the U.S., household spending in Curry County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on clothing, shoes and related services (73).
Which business types have the highest market scores in Curry County, NM?
Of the business types scored in Curry County, hair salons (56), child care centers and preschools (53) and HVAC and plumbing companies (52) have the highest Groundwork market scores. For hair salons, that ranks #864 of 2,339 scored counties.
How does Curry County, NM compare with the U.S.?
Median household income in Curry County is $57,309, 29% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (2.6 times the U.S. rate) and lowest for medical and dental practices (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Curry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Curry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Curry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.