Market rankings · New Mexico
Bakeries and dessert shops in New Mexico
Markets across New Mexico ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.
- Listings
- 690
- 208 chain locations (30%)
- Official establishments
- 516
- All snack bars and retail bakeries · +36.9% since 2019
- Household spending a year
- $3B
- On food away from home
- Listings per 10k households
- 8.2
- 16% below the U.S.
- Spending per listing
- $4.3M
- 4% above the U.S.
- Rank among states
- #42 of 51
- Market score 36 · Lower middle
A site report maps the bakeries and dessert shops on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 690 bakeries and dessert shops in New Mexico. Chain locations make up 30% of them, against 35% across the U.S. Per 10,000 households, that is 8.2, 16% below the U.S. rate of 9.8.
At $3,547 per household (13% below the U.S. average), households in New Mexico spend about $3B a year on food away from home. That works out to $4.3M per shop, 4% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 516 businesses with payroll in New Mexico classed as snack bars and retail bakeries, up 36.9% from 2019. That is one for every 1,623 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 24 SBA-backed loans worth $6.9M have gone to businesses classed as snack bars and retail bakeries in New Mexico.
Among the 50 states and DC, New Mexico ranks #42 for bakeries and dessert shops, with a Groundwork market score of 36 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (56). Of the 12 scored small-town markets in or partly in New Mexico, the Española area scores highest (69).
Every market in New Mexico for bakeries and dessert shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 56 | 59 | 7.0 | $4.7M | +4.1% | #151 of 387 |
| 2Farmington, NM | 47 | 27 | 6.5 | $5.1M | −0.9% | #220 of 387 |
| 3Albuquerque, NM | 45 | 303 | 8.1 | $4.6M | +0.8% | #242 of 387 |
| 4Santa Fe, NM | 38 | 82 | 11.6 | $3.5M | +1.2% | #294 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 69 | 5 | 3.2 | $10.4M | −1.0% | #59 of 507 |
| 2Alamogordo, NM | 58 | 19 | 7.8 | $4.2M | +3.7% | #173 of 507 |
| 3Carlsbad-Artesia, NM | 56 | 18 | 7.6 | $5.1M | +0.3% | #187 of 507 |
| 4Las Vegas, NM | 55 | 7 | 5.0 | $6.1M | −3.2% | #199 of 507 |
| 5Gallup, NM | 49 | 11 | 5.2 | $5.8M | −6.1% | #267 of 507 |
| 6Hobbs, NM | 39 | 24 | 9.7 | $3.7M | +0.2% | #369 of 507 |
| 7Deming, NM | 32 | 6 | 6.5 | $4.1M | −0.2% | #431 of 507 |
| 8Taos, NM | 26 | 17 | 10.9 | $3.1M | +0.3% | #470 of 507 |
| 9Roswell, NM | 23 | 24 | 10.1 | $3.1M | −2.7% | #487 of 507 |
| 10Clovis, NM | 19 | 30 | 11.5 | $2.8M | −3.3% | #498 of 507 |
| 11Ruidoso, NM | 17 | 15 | 15.0 | $2.1M | −2.3% | #501 of 507 |
| 12Silver City, NM | 14 | 15 | 13.3 | $2.3M | −3.4% | #505 of 507 |
| Los Alamos, NM | Not scored | 2 | 2.4 | $22.8M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 18 | 3.2 | $12.9M | +6.9% | #42 of 1,889 |
| 2Valencia County, NM | 74 | 16 | 5.8 | $5.8M | +7.2% | #187 of 1,889 |
| 3Rio Arriba County, NM | 66 | 5 | 3.2 | $10.4M | −1.0% | #350 of 1,889 |
| 4Doña Ana County, NM | 55 | 59 | 7.0 | $4.7M | +4.1% | #737 of 1,889 |
| 5Otero County, NM | 54 | 19 | 7.8 | $4.2M | +3.7% | #787 of 1,889 |
| 6San Miguel County, NM | 51 | 7 | 5.9 | $5.2M | −3.2% | #881 of 1,889 |
| 7Eddy County, NM | 51 | 18 | 7.6 | $5.1M | +0.3% | #882 of 1,889 |
| 8McKinley County, NM | 50 | 11 | 5.2 | $5.8M | −6.1% | #915 of 1,889 |
| 9San Juan County, NM | 45 | 27 | 6.5 | $5.1M | −0.9% | #1,104 of 1,889 |
| 10Santa Fe County, NM | 41 | 82 | 11.6 | $3.5M | +1.2% | #1,265 of 1,889 |
| 11Bernalillo County, NM | 34 | 265 | 9.3 | $4M | −1.4% | #1,499 of 1,889 |
| 12Lea County, NM | 34 | 24 | 9.7 | $3.7M | +0.2% | #1,504 of 1,889 |
| 13Luna County, NM | 29 | 6 | 6.5 | $4.1M | −0.2% | #1,635 of 1,889 |
| 14Roosevelt County, NM | 28 | 7 | 9.4 | $3.2M | −2.8% | #1,673 of 1,889 |
| 15Chaves County, NM | 23 | 24 | 10.1 | $3.1M | −2.7% | #1,767 of 1,889 |
| 16Taos County, NM | 21 | 17 | 10.9 | $3.1M | +0.3% | #1,797 of 1,889 |
| 17Curry County, NM | 17 | 23 | 12.4 | $2.6M | −3.5% | #1,844 of 1,889 |
| 18Lincoln County, NM | 17 | 15 | 15.0 | $2.1M | −2.3% | #1,845 of 1,889 |
| 19Grant County, NM | 15 | 15 | 13.3 | $2.3M | −3.4% | #1,857 of 1,889 |
| Cibola County, NM | Not scored | 4 | 4.7 | $6.5M | −0.6% | |
| Los Alamos County, NM | Not scored | 2 | 2.4 | $22.8M | 0.0% | |
| Socorro County, NM | Not scored | 3 | 5.7 | $4.9M | −4.3% | |
| Torrance County, NM | Not scored | 4 | 6.6 | $4.8M | +6.9% | |
| Colfax County, NM | Not scored | 3 | 5.6 | $5.6M | −1.4% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $7.4M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 5 | 11.4 | $2.6M | −3.0% | |
| Guadalupe County, NM | Not scored | 4 | 26.8 | $1.2M | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Catron County, NM | Not scored | 5 | 27.9 | $1M | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many bakeries and dessert shops are in New Mexico?
There are 690 bakeries and dessert shops on map listings in New Mexico as of September 2026. 208 of them (30%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 516 businesses with payroll classed as snack bars and retail bakeries in 2023, up 36.9% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 137 one-person businesses without payroll.
How much do households in New Mexico spend on food away from home?
About $3B a year, or $3,547 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 690 bakeries and dessert shops on map listings, it comes to $4.3M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for bakeries and dessert shops?
New Mexico has 8.2 bakeries and dessert shops per 10,000 households, 16% below the U.S. rate of 9.8. Spending per shop is $4.3M, 4% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, New Mexico would have about 717, against 690 on map listings. There is one business with payroll in the industry for every 1,623 households, against one for every 1,369 across the U.S. The official count rose 36.9% from 2019 to 2023, against +24.6% for the U.S.
Which market in New Mexico has the highest market score for bakeries and dessert shops?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 56 (upper middle). Among 12 scored small-town markets in or partly in New Mexico, the Española area scores highest, at 69 (upper middle). Among 19 scored counties in New Mexico, Sandoval County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 36 for bakeries and dessert shops (lower middle), #42 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Bakeries and dessert shops in other states
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Top markets for bakeries and dessert shops across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Restaurants and cafes8,110 listings
- Sit-down restaurants4,436 listings
- Fast food and sandwich shops1,081 listings
- Pizza497 listings
- Coffee shops and cafes999 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.