Market rankings · New Mexico
House cleaning businesses in New Mexico
Markets across New Mexico ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 134
- 12 chain locations (9%)
- Official establishments
- 357
- −0.3% since 2019
- Household spending a year
- $1B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 1.6
- 27% below the U.S.
- Spending per listing
- $7.5M
- 17% above the U.S.
- Rank among states
- #21 of 51
- Market score 52 · Upper middle
A site report maps the house cleaning businesses on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 134 house cleaning businesses in New Mexico. 12 of them (9%) are chain locations, against 8% across the U.S. That comes to 1.6 for every 10,000 households, 27% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in New Mexico comes to about $1B a year: $1,197 per household, 15% below the U.S. average. That works out to $7.5M per business, 17% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 357 businesses with payroll in New Mexico classed as janitorial and carpet cleaning services, down 0.3% from 2019. That is one for every 2,346 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $1.7M have gone to businesses classed as janitorial and carpet cleaning services in New Mexico.
Among the 50 states and DC, New Mexico ranks #21 for house cleaning businesses, with a Groundwork market score of 52 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (60). The one scored small-town market in or partly in New Mexico, the Roswell area, scores 22.
Every market in New Mexico for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 60 | 10 | 1.4 | $9.4M | +1.2% | #94 of 375 |
| 2Las Cruces, NM | 49 | 17 | 2.0 | $5.6M | +4.1% | #194 of 375 |
| 3Albuquerque, NM | 47 | 76 | 2.0 | $6.2M | +0.8% | #220 of 375 |
| 4Farmington, NM | 30 | 8 | 1.9 | $5.9M | −0.9% | #330 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roswell, NM | 22 | 7 | 3.0 | $3.7M | −2.7% | #138 of 142 |
| Hobbs, NM | Not scored | 1 | 0.4 | $30.1M | +0.2% | |
| Gallup, NM | Not scored | 3 | 1.4 | $7.3M | −6.1% | |
| Alamogordo, NM | Not scored | 3 | 1.2 | $9.2M | +3.7% | |
| Clovis, NM | Not scored | 2 | 0.8 | $14.2M | −3.3% | |
| Carlsbad-Artesia, NM | Not scored | 2 | 0.8 | $15M | +0.3% | |
| Española, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Taos, NM | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Las Vegas, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Silver City, NM | Not scored | 1 | 0.9 | $12.1M | −3.4% | |
| Deming, NM | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Ruidoso, NM | Not scored | 3 | 3.0 | $3.7M | −2.3% | |
| Los Alamos, NM | Not scored | 1 | 1.2 | $14.6M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 79 | 6 | 1.1 | $12.7M | +6.9% | #40 of 847 |
| 2Santa Fe County, NM | 59 | 10 | 1.4 | $9.4M | +1.2% | #244 of 847 |
| 3Doña Ana County, NM | 51 | 17 | 2.0 | $5.6M | +4.1% | #399 of 847 |
| 4Bernalillo County, NM | 36 | 68 | 2.4 | $5.2M | −1.4% | #662 of 847 |
| 5San Juan County, NM | 34 | 8 | 1.9 | $5.9M | −0.9% | #689 of 847 |
| 6Chaves County, NM | 21 | 7 | 3.0 | $3.7M | −2.7% | #817 of 847 |
| Valencia County, NM | Not scored | 2 | 0.7 | $15.7M | +7.2% | |
| Lea County, NM | Not scored | 1 | 0.4 | $30.1M | +0.2% | |
| McKinley County, NM | Not scored | 3 | 1.4 | $7.3M | −6.1% | |
| Otero County, NM | Not scored | 3 | 1.2 | $9.2M | +3.7% | |
| Eddy County, NM | Not scored | 2 | 0.8 | $15M | +0.3% | |
| Curry County, NM | Not scored | 2 | 1.1 | $10.3M | −3.5% | |
| Rio Arriba County, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Taos County, NM | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Grant County, NM | Not scored | 1 | 0.9 | $12.1M | −3.4% | |
| San Miguel County, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Cibola County, NM | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Luna County, NM | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Lincoln County, NM | Not scored | 3 | 3.0 | $3.7M | −2.3% | |
| Los Alamos County, NM | Not scored | 1 | 1.2 | $14.6M | 0.0% | |
| Roosevelt County, NM | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Socorro County, NM | Not scored | 0 | 0.0 | n/a | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Sierra County, NM | Not scored | 0 | 0.0 | n/a | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in New Mexico?
There are 134 house cleaning businesses on map listings in New Mexico as of September 2026. 12 of them (9%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 357 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 0.3% from 2019.
How much do households in New Mexico spend on lawn care, cleaning and other household services?
About $1B a year, or $1,197 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 134 house cleaning businesses on map listings, it comes to $7.5M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for house cleaning businesses?
New Mexico has 1.6 house cleaning businesses per 10,000 households, 27% below the U.S. rate of 2.2. Spending per business is $7.5M, 17% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, New Mexico would have about 157, against 134 on map listings. There is one business with payroll in the industry for every 2,346 households, against one for every 1,735 across the U.S. The official count fell 0.3% from 2019 to 2023, against +6.6% for the U.S.
Which market in New Mexico has the highest market score for house cleaning businesses?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 60 (upper middle). The one scored small-town market in or partly in New Mexico is the Roswell area, at 22 (low). Among 6 scored counties in New Mexico, Sandoval County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 52 for house cleaning businesses (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
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- Delaware
- District of Columbia
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- Idaho
- Illinois
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- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
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- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Home repair trades981 listings
- HVAC and plumbing457 listings
- Electricians255 listings
- Roofing and gutters269 listings
- Lawn, cleaning and pest control448 listings
- Landscaping and lawn care227 listings
- Pest control87 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.