County profile · New Mexico
Rio Arriba County, NM market data
How Rio Arriba County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,832
- −1.0% since 2020
- Households
- 15,647
- Median household income
- $57,155
- +43.1% vs. 2015–2019, before inflation
- Median home value
- $243,700
- Jobs located here
- 8,255
- Highest market score
- 81
- Auto repair shops, #90 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Rio Arriba County by name and distance, and the households and spending within reach. Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rio Arriba County has an estimated 39,832 people and 15,647 households. Population estimates put the population change in Rio Arriba County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Median household income in Rio Arriba County is $57,155, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.1%, before inflation.
Relative to the U.S., household spending in Rio Arriba County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (76).
Of the business types scored in Rio Arriba County, auto repair shops (81), auto repair and car care businesses (81) and real estate agents and brokers (77) have the highest Groundwork market scores. For auto repair shops, that ranks #90 of 2,378 scored counties.
Rio Arriba County is part of the Española area. Against the U.S., map listings per household run highest for gas stations (35% above the U.S. rate) and lowest for real estate businesses (83% below the U.S. rate).
All 56 business types in Rio Arriba County
Highest Groundwork market score first. Each score compares Rio Arriba County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 81 | #90 of 2,378 | 12 | 7.7 | $1.5M | 345 | 3 |
| Auto repair and car care | 81 | #99 of 2,401 | 25 | 16.0 | $737K | 274 | 8 |
| Real estate agents and brokers | 77 | #57 of 2,176 | 10 | 6.4 | Index only | 457 | 4 |
| Real estate | 75 | #93 of 2,229 | 10 | 6.4 | Index only | 575 | 9 |
| Gyms, studios and classes | 72 | #190 of 2,088 | 7 | 4.5 | $1.9M | 280 | 4 |
| Salons, barbers and spas | 72 | #220 of 2,385 | 21 | 13.4 | $643K | 302 | 3 |
| Doctors, dentists and clinics | 68 | #394 of 2,394 | 42 | 26.8 | $419K | 274 | 15 |
| Pet businesses | 67 | #373 of 2,200 | 6 | 3.8 | $2.1M | 242 | Under 3 |
| Bakeries and dessert shops | 66 | #350 of 1,889 | 5 | 3.2 | $10.4M | 251 | 4 |
| Gyms | 65 | #340 of 1,792 | 5 | 3.2 | $2.6M | 199 | 4 |
| Coffee shops and cafes | 65 | #418 of 2,063 | 7 | 4.5 | $7.4M | 201 | 4 |
| Grocery and convenience stores | 64 | #617 of 2,402 | 18 | 11.5 | $4.8M | 140 | 6 |
| Dentists and orthodontists | 63 | #449 of 1,886 | 5 | 3.2 | $3.5M | 357 | Under 3 |
| Hair salons | 63 | #514 of 2,339 | 10 | 6.4 | $1.4M | 314 | Under 3 |
| Restaurants and cafes | 63 | #627 of 2,405 | 96 | 61.4 | $542K | 146 | 40 |
| Fast food and sandwich shops | 62 | #639 of 2,222 | 12 | 7.7 | $4.3M | 142 | 20 |
| Sit-down restaurants | 61 | #695 of 2,405 | 54 | 34.5 | $964K | 145 | 16 |
| Grocery stores | 60 | #666 of 2,070 | 6 | 3.8 | $14.3M | 154 | 5 |
| Pizza | 58 | #710 of 2,090 | 9 | 5.8 | $5.8M | 114 | 20 |
| Insurance agencies | 58 | #830 of 2,272 | 16 | 10.2 | $2.1M | 170 | 13 |
| Home repair trades | 55 | #762 of 2,057 | 5 | 3.2 | $7.7M | 315 | 25 |
| Clothing, shoes and laundry | 54 | #934 of 2,210 | 17 | 10.9 | $1.4M | 164 | 4 |
| Convenience stores | 54 | #964 of 2,261 | 8 | 5.1 | $10.7M | 136 | Under 3 |
| Gas stations | 54 | #993 of 2,358 | 23 | 14.7 | $2.1M | 88 | 17 |
| Child care and preschools | 53 | #736 of 1,611 | 6 | 3.8 | $1.3M | 132 | 13 |
| Clothing and shoe stores | 47 | #1,146 of 2,087 | 10 | 6.4 | $2.4M | 193 | Under 3 |
| Barbershops | 43 | #873 of 1,356 | 6 | 3.8 | $2.3M | 119 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.6M | 80 | 15 |
| Laundromats | Not scored | Not scored | 4 | 2.6 | $6.1M | 49 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.9 | $6.1M | 244 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.3M | 94 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.9 | $5.9M | 329 | 12 |
| Chiropractors | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $6.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.3 | $6.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.3 | $6.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | 3 |
| Spas and skin care | Not scored | Not scored | 2 | 1.3 | $6.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.3 | $9.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $24.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $38.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Rio Arriba County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.4M | $1,177 | 123 |
| Gasoline and other fuels | $48.2M | $3,079 | 119 |
| Food away from home | $52.1M | $3,327 | 82 |
| Groceries | $85.6M | $5,471 | 87 |
| Personal care products and services | $13.5M | $863 | 86 |
| Child care and other personal services | $8M | $509 | 88 |
| Memberships, classes and admissions | $13M | $828 | 84 |
| Medical and dental services | $17.6M | $1,124 | 87 |
| Pets | $12.8M | $817 | 90 |
| Clothing, shoes and related services | $24.5M | $1,564 | 76 |
| Vehicle insurance | $34.2M | $2,187 | 112 |
| Home repairs, maintenance and insurance | $38.3M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $17.9M | $1,144 | 81 |
| Rent and homeowner costs | $249.1M | $15,917 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rio Arriba County
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rio Arriba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Rio Arriba County, NM growing?
Population estimates put Rio Arriba County at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. Median household income rose 43.1% from the 2015–2019 survey, before inflation.
How much do households in Rio Arriba County, NM spend?
Households in Rio Arriba County spend about $249.1M a year on rent and homeowner costs, $85.6M on groceries and $52.1M on food away from home. Set against the U.S., households in Rio Arriba County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (76).
Which business types have the highest market scores in Rio Arriba County, NM?
The highest Groundwork market scores in Rio Arriba County are for auto repair shops (81), auto repair and car care businesses (81) and real estate agents and brokers (77). Rio Arriba County ranks #90 of 2,378 scored counties for auto repair shops.
How does Rio Arriba County, NM compare with the U.S.?
The median household income in Rio Arriba County is $57,155 a year, 29% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,700, against $332,700 for the U.S. For its number of households, Rio Arriba County has the most map listings, relative to the U.S., for gas stations (35% above the U.S. rate) and the fewest for real estate businesses (83% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Rio Arriba County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rio Arriba County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rio Arriba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.