County profile · New Mexico
Los Alamos County, NM market data
How Los Alamos County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,407
- 0.0% since 2020
- Households
- 8,247
- Median household income
- $147,139
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $495,800
- Jobs located here
- 20,699
- Highest market score
- 80
- Sit-down restaurants, #124 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Los Alamos County by name and distance, and the households and spending within reach. Or open the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Los Alamos County has an estimated 19,407 people and 8,247 households. Population estimates put the population change in Los Alamos County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. Median household income in Los Alamos County is $147,139, 82% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
Relative to the U.S., household spending in Los Alamos County runs highest on child care and other personal services (an index of 201, where 100 is the U.S. average) and lowest on vehicle insurance (101).
Of the business types scored in Los Alamos County, sit-down restaurants (80), grocery and convenience stores (80) and home repair companies (78) have the highest Groundwork market scores. For sit-down restaurants, that ranks #124 of 2,405 scored counties.
Los Alamos County is part of the Los Alamos area. Against the U.S., map listings per household run highest for gyms and studios (71% above the U.S. rate) and lowest for grocery and convenience stores (35% below the U.S. rate).
All 56 business types in Los Alamos County
Highest Groundwork market score first. Each score compares Los Alamos County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 80 | #124 of 2,405 | 35 | 42.4 | $1.3M | 196 | 10 |
| Grocery and convenience stores | 80 | #175 of 2,402 | 10 | 12.1 | $6.1M | 180 | 4 |
| Home repair trades | 78 | #68 of 2,057 | 9 | 10.9 | $3.5M | 145 | 8 |
| Auto repair shops | 78 | #147 of 2,378 | 13 | 15.8 | $768K | 173 | 6 |
| Auto repair and car care | 78 | #154 of 2,401 | 20 | 24.3 | $499K | 186 | 9 |
| Restaurants and cafes | 78 | #165 of 2,405 | 61 | 74.0 | $747K | 201 | 28 |
| Gas stations | 73 | #314 of 2,358 | 6 | 7.3 | $3.9M | 165 | 3 |
| Grocery stores | 71 | #376 of 2,070 | 5 | 6.1 | $12.2M | 131 | 3 |
| Fast food and sandwich shops | 69 | #380 of 2,222 | 5 | 6.1 | $9.1M | 299 | 17 |
| Hair salons | 68 | #342 of 2,339 | 15 | 18.2 | $753K | 175 | 5 |
| Salons, barbers and spas | 63 | #518 of 2,385 | 27 | 32.7 | $418K | 197 | 10 |
| Pet businesses | 62 | #565 of 2,200 | 5 | 6.1 | $2.3M | 266 | 9 |
| Spas and skin care | 61 | #466 of 1,769 | 6 | 7.3 | $1.9M | 215 | 3 |
| Real estate | 58 | #688 of 2,229 | 33 | 40.0 | Index only | 133 | 7 |
| Coffee shops and cafes | 57 | #740 of 2,063 | 12 | 14.6 | $3.8M | 103 | Under 3 |
| Gyms | 56 | #676 of 1,792 | 10 | 12.1 | $1.6M | 120 | 6 |
| Real estate agents and brokers | 56 | #767 of 2,176 | 30 | 36.4 | Index only | 116 | 4 |
| Primary care and pediatrics | 55 | #679 of 1,656 | 7 | 8.5 | $2M | 114 | 13 |
| Martial arts and dance studios | 51 | #634 of 1,334 | 8 | 9.7 | $1.9M | 96 | 3 |
| Gyms, studios and classes | 51 | #988 of 2,088 | 21 | 25.5 | $742K | 112 | 9 |
| Electricians | 50 | #598 of 1,160 | 5 | 6.1 | $6.3M | 53 | 4 |
| Insurance agencies | 49 | #1,145 of 2,272 | 12 | 14.6 | $1.4M | 109 | 6 |
| Dentists and orthodontists | 48 | #998 of 1,886 | 11 | 13.3 | $1.3M | 131 | 11 |
| Doctors, dentists and clinics | 44 | #1,468 of 2,394 | 76 | 92.2 | $187K | 123 | 33 |
| Physical therapy | 41 | #953 of 1,422 | 7 | 8.5 | $2M | 85 | 5 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.9 | $5.1M | 585 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.9 | $7.9M | 166 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.9 | $3.6M | 217 | 11 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.9 | $3.6M | 113 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.9 | $11.4M | 224 | 17 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $3.8M | 200 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.6 | $4.7M | 198 | 4 |
| Convenience stores | Not scored | Not scored | 3 | 3.6 | $20.3M | 258 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.6 | $4.9M | 166 | 6 |
| Nail salons | Not scored | Not scored | 3 | 3.6 | $3.8M | 225 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.6 | $3.9M | 153 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.6 | $5.2M | 128 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.4 | $22.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.4 | $4.8M | Too few | 8 |
| Property management | Not scored | Not scored | 2 | 2.4 | Index only | Too few | 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.2 | $1.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $14.6M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $11.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.2 | $11.7M | Too few | 4 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Los Alamos County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $1,210 | 126 |
| Gasoline and other fuels | $23.6M | $2,858 | 110 |
| Food away from home | $45.6M | $5,525 | 136 |
| Groceries | $61M | $7,394 | 117 |
| Personal care products and services | $11.3M | $1,370 | 136 |
| Child care and other personal services | $9.6M | $1,169 | 201 |
| Memberships, classes and admissions | $15.6M | $1,888 | 192 |
| Medical and dental services | $14.2M | $1,724 | 134 |
| Pets | $11.7M | $1,417 | 156 |
| Clothing, shoes and related services | $20.6M | $2,497 | 121 |
| Vehicle insurance | $16.4M | $1,986 | 101 |
| Home repairs, maintenance and insurance | $31.6M | $3,834 | 127 |
| Lawn care, cleaning and other household services | $14.6M | $1,768 | 125 |
| Rent and homeowner costs | $190.1M | $23,052 | 138 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Los Alamos County
- Population, 2025 estimate
- 19,4070.0% since 2020
- Households
- 8,247
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 109 sq. mi.
- People per square mile
- 178
- Median household income
- $147,139+21.3% vs. 2015–2019, before inflation
- Average household income
- $170,885
- Median home value
- $495,800
- Jobs located here
- 20,699
- Daytime population
- 29,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Los Alamos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Los Alamos County, NM growing?
Population estimates put Los Alamos County at 19,407 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 8,247 households. Median household income rose 21.3% from the 2015–2019 survey, before inflation.
How much do households in Los Alamos County, NM spend?
Households in Los Alamos County spend about $190.1M a year on rent and homeowner costs, $61M on groceries and $45.6M on food away from home. Set against the U.S., households in Los Alamos County spend the most on child care and other personal services (an index of 201, where 100 is the U.S. average) and the least on vehicle insurance (101).
Which business types have the highest market scores in Los Alamos County, NM?
The highest Groundwork market scores in Los Alamos County are for sit-down restaurants (80), grocery and convenience stores (80) and home repair companies (78). Los Alamos County ranks #124 of 2,405 scored counties for sit-down restaurants.
How does Los Alamos County, NM compare with the U.S.?
The median household income in Los Alamos County is $147,139 a year, 82% above the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $495,800, against $332,700 for the U.S. For its number of households, Los Alamos County has the most map listings, relative to the U.S., for gyms and studios (71% above the U.S. rate) and the fewest for grocery and convenience stores (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Los Alamos County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Los Alamos County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Los Alamos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.