County profile · New Mexico
Sandoval County, NM market data
Population, household spending and competition for 56 business types in Sandoval County, each scored against other counties.
- Population, 2025
- 159,565
- +6.9% since 2020
- Households
- 56,895
- Median household income
- $86,636
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $313,800
- Jobs located here
- 35,682
- Highest market score
- 92
- Sit-down restaurants, #11 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Sandoval County by name and distance, and the households and spending within reach. Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 159,565 people live in Sandoval County, in 56,895 households. Population estimates put the population change in Sandoval County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). The median household income in Sandoval County is $86,636 a year, 7% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sandoval County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
The highest Groundwork market scores in Sandoval County are for sit-down restaurants (92), grocery and convenience stores (92) and spas and skin care studios (91). Sandoval County ranks #11 of 2,405 scored counties for sit-down restaurants.
Sandoval County is part of the Albuquerque metro area. For its number of households, Sandoval County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (8% below the U.S. rate) and the fewest for clothing and shoe stores (78% below the U.S. rate).
All 56 business types in Sandoval County
Highest Groundwork market score first. Each score compares Sandoval County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 92 | #11 of 2,405 | 160 | 28.1 | $1.4M | 218 | 47 |
| Grocery and convenience stores | 92 | #29 of 2,402 | 52 | 9.1 | $6.8M | 200 | 13 |
| Spas and skin care | 91 | #7 of 1,769 | 24 | 4.2 | $2.5M | 281 | 5 |
| Auto repair shops | 91 | #13 of 2,378 | 69 | 12.1 | $966K | 217 | 35 |
| Grocery stores | 91 | #41 of 2,070 | 11 | 1.9 | $32M | 345 | 12 |
| Optometrists and eye care | 90 | #4 of 1,302 | 7 | 1.2 | $10.7M | 342 | 4 |
| Car washes and detailing | 90 | #8 of 1,451 | 13 | 2.3 | $5.1M | 203 | 6 |
| Auto repair and car care | 90 | #19 of 2,401 | 114 | 20.0 | $584K | 218 | 53 |
| Restaurants and cafes | 90 | #23 of 2,405 | 317 | 55.7 | $731K | 197 | 152 |
| Mortgage brokers and lenders | 89 | #5 of 887 | 6 | 1.1 | Index only | 445 | Under 3 |
| Hair salons | 89 | #15 of 2,339 | 65 | 11.4 | $909K | 211 | 17 |
| Gyms | 89 | #19 of 1,792 | 34 | 6.0 | $1.9M | 145 | 10 |
| Yoga, Pilates and fitness studios | 88 | #4 of 777 | 7 | 1.2 | $9.2M | 226 | 10 |
| Collision repair and body shops | 88 | #16 of 1,327 | 8 | 1.4 | $8.3M | 270 | 12 |
| Child care and preschools | 88 | #22 of 1,611 | 27 | 4.7 | $1.5M | 146 | 22 |
| Clothing and shoe stores | 88 | #36 of 2,087 | 20 | 3.5 | $5.2M | 412 | 4 |
| Pizza | 87 | #23 of 2,090 | 30 | 5.3 | $7.7M | 152 | 79 |
| Tire shops | 87 | #24 of 1,530 | 12 | 2.1 | $5.6M | 222 | 8 |
| Primary care and pediatrics | 87 | #26 of 1,656 | 16 | 2.8 | $4.7M | 263 | 35 |
| Clothing, shoes and laundry | 87 | #45 of 2,210 | 42 | 7.4 | $2.5M | 283 | 4 |
| Convenience stores | 87 | #68 of 2,261 | 30 | 5.3 | $11.7M | 149 | Under 3 |
| Nail salons | 85 | #21 of 1,328 | 20 | 3.5 | $3M | 177 | 6 |
| Bakeries and dessert shops | 85 | #42 of 1,889 | 18 | 3.2 | $12.9M | 311 | 25 |
| Pet stores | 84 | #25 of 974 | 8 | 1.4 | $7.2M | 159 | 4 |
| Landscaping and lawn care | 84 | #38 of 1,493 | 16 | 2.8 | $4.8M | 163 | 22 |
| Fast food and sandwich shops | 84 | #79 of 2,222 | 54 | 9.5 | $4.3M | 141 | 79 |
| Gas stations | 84 | #86 of 2,358 | 50 | 8.8 | $3.4M | 142 | 29 |
| Martial arts and dance studios | 82 | #29 of 1,334 | 22 | 3.9 | $2.9M | 144 | 11 |
| Gyms, studios and classes | 82 | #50 of 2,088 | 63 | 11.1 | $1M | 154 | 21 |
| Salons, barbers and spas | 82 | #53 of 2,385 | 136 | 23.9 | $434K | 204 | 35 |
| Property management | 81 | #30 of 910 | 14 | 2.5 | Index only | 134 | 11 |
| HVAC and plumbing | 81 | #50 of 1,707 | 22 | 3.9 | $7.5M | 157 | 41 |
| Roofing and gutters | 80 | #53 of 1,177 | 11 | 1.9 | $14.9M | 177 | 9 |
| Chiropractors | 80 | #58 of 1,490 | 22 | 3.9 | $3.4M | 143 | 11 |
| Lawn, cleaning and pest control | 80 | #65 of 1,771 | 29 | 5.1 | $2.6M | 157 | 57 |
| Veterinarians | 80 | #88 of 1,485 | 15 | 2.6 | $3.8M | 141 | 16 |
| House cleaning | 79 | #40 of 847 | 6 | 1.1 | $12.7M | 199 | 21 |
| Physical therapy | 79 | #68 of 1,422 | 15 | 2.6 | $5M | 208 | 19 |
| Home repair trades | 78 | #66 of 2,057 | 45 | 7.9 | $3.7M | 150 | 83 |
| Pet businesses | 78 | #100 of 2,200 | 48 | 8.4 | $1.2M | 137 | 32 |
| Pet grooming and boarding | 77 | #96 of 1,461 | 19 | 3.3 | $3M | 119 | 12 |
| Real estate | 74 | #131 of 2,229 | 97 | 17.0 | Index only | 248 | 85 |
| Real estate agents and brokers | 73 | #129 of 2,176 | 75 | 13.2 | Index only | 255 | 61 |
| Coffee shops and cafes | 73 | #242 of 2,063 | 51 | 9.0 | $4.5M | 123 | 25 |
| Doctors, dentists and clinics | 73 | #259 of 2,394 | 235 | 41.3 | $319K | 209 | 126 |
| Electricians | 72 | #136 of 1,160 | 12 | 2.1 | $13.7M | 114 | 33 |
| Laundromats | 69 | #165 of 785 | 6 | 1.1 | $17.4M | 139 | Under 3 |
| Barbershops | 65 | #334 of 1,356 | 24 | 4.2 | $2.5M | 131 | 5 |
| Dry cleaners | 64 | #119 of 507 | 5 | 0.9 | $20.9M | 134 | Under 3 |
| Insurance agencies | 64 | #671 of 2,272 | 77 | 13.5 | $1.5M | 123 | 42 |
| Dentists and orthodontists | 63 | #471 of 1,886 | 48 | 8.4 | $1.6M | 159 | 54 |
| Pest control | 52 | #321 of 699 | 7 | 1.2 | $10.9M | 106 | 14 |
| Funeral homes | Not scored | Not scored | 4 | 0.7 | $2.3M | 333 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $16.7M | 121 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $25M | 102 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
Household spending in Sandoval County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.6M | $1,171 | 122 |
| Gasoline and other fuels | $169.2M | $2,974 | 115 |
| Food away from home | $231.8M | $4,075 | 100 |
| Groceries | $352.3M | $6,192 | 98 |
| Personal care products and services | $59.1M | $1,039 | 103 |
| Child care and other personal services | $39.4M | $693 | 119 |
| Memberships, classes and admissions | $64.1M | $1,127 | 115 |
| Medical and dental services | $75.1M | $1,319 | 102 |
| Pets | $57.6M | $1,012 | 111 |
| Clothing, shoes and related services | $104.7M | $1,840 | 90 |
| Vehicle insurance | $119.2M | $2,095 | 107 |
| Home repairs, maintenance and insurance | $164.3M | $2,887 | 96 |
| Lawn care, cleaning and other household services | $76.2M | $1,339 | 95 |
| Rent and homeowner costs | $1B | $18,310 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sandoval County
- Population, 2025 estimate
- 159,565+6.9% since 2020
- Households
- 56,895
- Median age
- 41.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 3,710 sq. mi.
- People per square mile
- 41
- Median household income
- $86,636+35.8% vs. 2015–2019, before inflation
- Average household income
- $108,102
- Median home value
- $313,800
- Jobs located here
- 35,682
- Daytime population
- 121,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sandoval County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sandoval County, NM growing?
Population estimates put Sandoval County at 159,565 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 56,895 households. Against the 2015–2019 survey, median household income rose 35.8%, before inflation.
How much do households in Sandoval County, NM spend?
Households in Sandoval County spend about $1B a year on rent and homeowner costs, $352.3M on groceries and $231.8M on food away from home. Relative to the U.S., household spending in Sandoval County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Which business types have the highest market scores in Sandoval County, NM?
Of the business types scored in Sandoval County, sit-down restaurants (92), grocery and convenience stores (92) and spas and skin care studios (91) have the highest Groundwork market scores. For sit-down restaurants, that ranks #11 of 2,405 scored counties.
How does Sandoval County, NM compare with the U.S.?
Median household income in Sandoval County is $86,636, 7% above the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $313,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (8% below the U.S. rate) and lowest for clothing and shoe stores (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Sandoval County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sandoval County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sandoval County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.