Groundwork

Market rankings · New Mexico

Lawn care, cleaning and pest control companies in New Mexico

Markets across New Mexico ranked by the Groundwork market score for lawn care, cleaning and pest control companies, with competitor counts and household spending for each.

Listings
448
36 chain locations (8%)
Official establishments
871
+8.1% since 2019
Household spending a year
$1B
On lawn care, cleaning and other household services
Listings per 10k households
5.3
37% below the U.S.
Spending per listing
$2.2M
33% above the U.S.
Rank among states
#21 of 51
Market score 58 · Upper middle

A site report maps the lawn care, cleaning and pest control companies on map listings around any address in New Mexico by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 448 lawn care, cleaning and pest control companies in New Mexico. 36 of them (8%) are chain locations, against 7% across the U.S. That is 5.3 per 10,000 households, 37% below the U.S. rate of 8.4.

Household spending on lawn care, cleaning and other household services in New Mexico comes to about $1B a year: $1,197 per household, 15% below the U.S. average. That is about $2.2M of household spending for each company on map listings, 33% above the U.S. figure of $1.7M.

Official counts show 871 businesses with payroll classed as landscaping, cleaning and pest control services in New Mexico in 2023, up 8.1% from 2019. That is one for every 961 households, against one for every 618 across the U.S. Across the U.S., the count rose 8.4% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $7.1M have gone to businesses classed as landscaping, cleaning and pest control services in New Mexico.

Among the 50 states and DC, New Mexico ranks #21 for lawn care, cleaning and pest control companies, with a Groundwork market score of 58 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (67). Of the 6 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (76).

Every market in New Mexico for lawn care, cleaning and pest control companies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Mexico, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Las Cruces, NM67485.7$2M+4.1%#79 of 387
2Albuquerque, NM642366.3$2M+0.8%#101 of 387
3Farmington, NM56204.8$2.4M−0.9%#140 of 387
4Santa Fe, NM52557.8$1.7M+1.2%#169 of 387

Small-town markets

Small-town markets reaching New Mexico, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Alamogordo, NM76104.1$2.8M+3.7%#37 of 481
2Hobbs, NM69135.3$2.3M+0.2%#68 of 481
3Carlsbad-Artesia, NM6783.4$3.8M+0.3%#80 of 481
4Clovis, NM42145.4$2M−3.3%#298 of 481
5Roswell, NM34187.6$1.4M−2.7%#394 of 481
6Ruidoso, NM2777.0$1.6M−2.3%#442 of 481
Gallup, NMNot scored31.4$7.3M−6.1%
Española, NMNot scored00.0n/a−1.0%
Taos, NMNot scored31.9$6M+0.3%
Las Vegas, NMNot scored00.0n/a−3.2%
Silver City, NMNot scored32.7$4M−3.4%
Deming, NMNot scored33.3$3M−0.2%
Los Alamos, NMNot scored44.9$3.6M0.0%

Counties

Counties in New Mexico, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM80295.1$2.6M+6.9%#65 of 1,771
2Valencia County, NM7882.9$3.9M+7.2%#86 of 1,771
3Otero County, NM72104.1$2.8M+3.7%#184 of 1,771
4Lea County, NM65135.3$2.3M+0.2%#335 of 1,771
5Eddy County, NM6483.4$3.8M+0.3%#355 of 1,771
6Doña Ana County, NM62485.7$2M+4.1%#425 of 1,771
7Bernalillo County, NM521976.9$1.8M−1.4%#772 of 1,771
8San Juan County, NM51204.8$2.4M−0.9%#795 of 1,771
9Santa Fe County, NM50557.8$1.7M+1.2%#848 of 1,771
10Curry County, NM41115.9$1.9M−3.5%#1,196 of 1,771
11Chaves County, NM37187.6$1.4M−2.7%#1,345 of 1,771
12Lincoln County, NM3077.0$1.6M−2.3%#1,564 of 1,771
McKinley County, NMNot scored31.4$7.3M−6.1%
Rio Arriba County, NMNot scored00.0n/a−1.0%
Taos County, NMNot scored31.9$6M+0.3%
Grant County, NMNot scored32.7$4M−3.4%
San Miguel County, NMNot scored00.0n/a−3.2%
Cibola County, NMNot scored00.0n/a−0.6%
Luna County, NMNot scored33.3$3M−0.2%
Los Alamos County, NMNot scored44.9$3.6M0.0%
Roosevelt County, NMNot scored34.0$2.6M−2.8%
Socorro County, NMNot scored11.9$5.1M−4.3%
Torrance County, NMNot scored23.3$3.4M+6.9%
Colfax County, NMNot scored00.0n/a−1.4%
Sierra County, NMNot scored11.8$5.2M−1.4%
Show all 33 counties
Counties in New Mexico, ranked for lawn care, cleaning and pest control companies by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quay County, NMNot scored12.3$4.5M−3.0%
Guadalupe County, NMNot scored00.0n/a−2.2%
Mora County, NMNot scored00.0n/a−3.3%
Hidalgo County, NMNot scored00.0n/a−5.6%
Union County, NMNot scored00.0n/a−5.5%
Catron County, NMNot scored00.0n/a+6.1%
De Baca County, NMNot scored00.0n/a−2.4%
Harding County, NMNot scored00.0n/a−5.4%

Markets with fewer than 5 lawn care, cleaning and pest control companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many lawn care, cleaning and pest control companies are in New Mexico?

There are 448 lawn care, cleaning and pest control companies on map listings in New Mexico as of September 2026. 36 of them (8%) are chain locations. The listings count landscapers and lawn care, house and carpet cleaners, pest control. Official counts show 871 businesses with payroll classed as landscaping, cleaning and pest control services in 2023, up 8.1% from 2019.

How much do households in New Mexico spend on lawn care, cleaning and other household services?

About $1B a year, or $1,197 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 448 lawn care, cleaning and pest control companies on map listings, it comes to $2.2M per company. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.

How does New Mexico compare with the U.S. for lawn care, cleaning and pest control companies?

New Mexico has 5.3 lawn care, cleaning and pest control companies per 10,000 households, 37% below the U.S. rate of 8.4. Spending per company is $2.2M, 33% above the U.S. figure of $1.7M. At the national ratio of lawn care, cleaning and pest control companies to household spending, New Mexico would have about 597, against 448 on map listings. There is one business with payroll in the industry for every 961 households, against one for every 618 across the U.S. The official count rose 8.1% from 2019 to 2023, against +8.4% for the U.S.

Which market in New Mexico has the highest market score for lawn care, cleaning and pest control companies?

Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 67 (upper middle). Among 6 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 76 (high). Among 12 scored counties in New Mexico, Sandoval County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 58 for lawn care, cleaning and pest control companies (upper middle), #21 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the lawn care, cleaning and pest control companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Lawn, cleaning and pest control in other states

All 51 states

Top markets for lawn care, cleaning and pest control companies across the U.S. · All business types in New Mexico

Screening a site or an acquisition in New Mexico?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.