County profile · New Mexico
Bernalillo County, NM market data
Population, household spending and competition for 56 business types in Bernalillo County, each scored against other counties.
- Population, 2025
- 667,601
- −1.4% since 2020
- Households
- 285,495
- Median household income
- $69,473
- +30.3% vs. 2015–2019, before inflation
- Median home value
- $292,900
- Jobs located here
- 358,969
- Highest market score
- 71
- Convenience stores, #396 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Bernalillo County by name and distance, and the households and spending within reach. Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 667,601 people live in Bernalillo County, in 285,495 households. Between 2020 and 2025, the population of Bernalillo County declined 1.4%, against +3.1% for the U.S. The median household income in Bernalillo County is $69,473 a year, 14% below the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Bernalillo County spend the most on child care and other personal services (an index of 105, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Bernalillo County are for convenience stores (71), grocery and convenience stores (71) and grocery stores (68). Bernalillo County ranks #396 of 2,261 scored counties for convenience stores.
Bernalillo County is part of the Albuquerque metro area. For its number of households, Bernalillo County has the most map listings, relative to the U.S., for mortgage brokers and lenders (70% above the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
All 56 business types in Bernalillo County
Highest Groundwork market score first. Each score compares Bernalillo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 71 | #396 of 2,261 | 144 | 5.0 | $11.5M | 146 | 12 |
| Grocery and convenience stores | 71 | #405 of 2,402 | 349 | 12.2 | $4.8M | 140 | 89 |
| Grocery stores | 68 | #448 of 2,070 | 112 | 3.9 | $14.8M | 159 | 77 |
| Pet grooming and boarding | 67 | #299 of 1,461 | 95 | 3.3 | $2.7M | 108 | 38 |
| Funeral homes | 65 | #346 of 1,472 | 26 | 0.9 | $1.5M | 219 | 19 |
| Pet businesses | 65 | #463 of 2,200 | 256 | 9.0 | $1M | 116 | 130 |
| Landscaping and lawn care | 63 | #394 of 1,493 | 93 | 3.3 | $3.8M | 130 | 129 |
| Veterinarians | 63 | #424 of 1,485 | 91 | 3.2 | $2.9M | 105 | 64 |
| Gas stations | 60 | #733 of 2,358 | 223 | 7.8 | $3.2M | 134 | 170 |
| Optometrists and eye care | 59 | #435 of 1,302 | 92 | 3.2 | $3.8M | 121 | 38 |
| Child care and preschools | 57 | #624 of 1,611 | 151 | 5.3 | $1.1M | 115 | 184 |
| Pet stores | 56 | #376 of 974 | 46 | 1.6 | $5.7M | 125 | 28 |
| Home inspectors | 54 | #165 of 415 | 15 | 0.5 | Index only | 124 | 20 |
| Chiropractors | 54 | #622 of 1,490 | 135 | 4.7 | $2.6M | 108 | 60 |
| Lawn, cleaning and pest control | 52 | #772 of 1,771 | 197 | 6.9 | $1.8M | 107 | 307 |
| Primary care and pediatrics | 51 | #803 of 1,656 | 175 | 6.1 | $2M | 112 | 298 |
| Gyms | 51 | #874 of 1,792 | 228 | 8.0 | $1.2M | 95 | 89 |
| Laundromats | 50 | #379 of 785 | 37 | 1.3 | $13.1M | 105 | 11 |
| Collision repair and body shops | 49 | #668 of 1,327 | 78 | 2.7 | $3.5M | 115 | 81 |
| Nail salons | 49 | #736 of 1,328 | 162 | 5.7 | $1.7M | 100 | 39 |
| Pizza | 48 | #1,097 of 2,090 | 170 | 6.0 | $6.2M | 122 | 671 |
| Tire shops | 47 | #855 of 1,530 | 128 | 4.5 | $2.2M | 86 | 43 |
| Martial arts and dance studios | 46 | #789 of 1,334 | 165 | 5.8 | $1.7M | 84 | 63 |
| Urgent care and walk-in clinics | 45 | #192 of 325 | 12 | 0.4 | $29M | 118 | 28 |
| Barbershops | 45 | #835 of 1,356 | 173 | 6.1 | $1.6M | 83 | 14 |
| HVAC and plumbing | 45 | #1,022 of 1,707 | 173 | 6.1 | $4.4M | 92 | 238 |
| Car washes and detailing | 43 | #906 of 1,451 | 131 | 4.6 | $2.1M | 84 | 43 |
| Gyms, studios and classes | 43 | #1,388 of 2,088 | 480 | 16.8 | $584K | 88 | 152 |
| Sit-down restaurants | 43 | #1,499 of 2,405 | 1,627 | 57.0 | $647K | 98 | 438 |
| Yoga, Pilates and fitness studios | 41 | #544 of 777 | 87 | 3.0 | $3.2M | 79 | 89 |
| Hair salons | 41 | #1,581 of 2,339 | 608 | 21.3 | $444K | 103 | 201 |
| Auto repair shops | 40 | #1,657 of 2,378 | 677 | 23.7 | $409K | 92 | 289 |
| Pest control | 39 | #494 of 699 | 36 | 1.3 | $9.8M | 96 | 42 |
| Auto repair and car care | 39 | #1,704 of 2,401 | 1,143 | 40.0 | $242K | 90 | 418 |
| Property management | 38 | #648 of 910 | 97 | 3.4 | Index only | 90 | 186 |
| Physical therapy | 38 | #1,025 of 1,422 | 150 | 5.3 | $2.3M | 96 | 130 |
| Dry cleaners | 37 | #380 of 507 | 36 | 1.3 | $13.5M | 86 | 19 |
| House cleaning | 36 | #662 of 847 | 68 | 2.4 | $5.2M | 81 | 136 |
| Fast food and sandwich shops | 35 | #1,665 of 2,222 | 394 | 13.8 | $2.7M | 88 | 671 |
| Restaurants and cafes | 35 | #1,818 of 2,405 | 2,973 | 104.1 | $354K | 96 | 1,329 |
| Real estate agents and brokers | 35 | #1,852 of 2,176 | 863 | 30.2 | Index only | 104 | 338 |
| Bakeries and dessert shops | 34 | #1,499 of 1,889 | 265 | 9.3 | $4M | 96 | 225 |
| Spas and skin care | 33 | #1,465 of 1,769 | 363 | 12.7 | $744K | 85 | 67 |
| Doctors, dentists and clinics | 32 | #2,018 of 2,394 | 2,264 | 79.3 | $154K | 101 | 883 |
| Salons, barbers and spas | 32 | #2,064 of 2,385 | 1,337 | 46.8 | $202K | 95 | 325 |
| Oil change and quick lube | 31 | #400 of 479 | 28 | 1.0 | $9.9M | 72 | 31 |
| Clothing and shoe stores | 31 | #1,670 of 2,087 | 439 | 15.4 | $1.1M | 87 | 196 |
| Home repair trades | 31 | #1,817 of 2,057 | 415 | 14.5 | $1.8M | 75 | 542 |
| Real estate | 31 | #2,040 of 2,229 | 1,182 | 41.4 | Index only | 95 | 688 |
| Electricians | 28 | #1,016 of 1,160 | 105 | 3.7 | $7.2M | 60 | 215 |
| Coffee shops and cafes | 28 | #1,815 of 2,063 | 376 | 13.2 | $2.8M | 76 | 212 |
| Mortgage brokers and lenders | 27 | #823 of 887 | 207 | 7.3 | Index only | 60 | 70 |
| Clothing, shoes and laundry | 27 | #1,921 of 2,210 | 675 | 23.6 | $719K | 82 | 226 |
| Roofing and gutters | 24 | #1,082 of 1,177 | 137 | 4.8 | $5.5M | 65 | 89 |
| Dentists and orthodontists | 24 | #1,770 of 1,886 | 396 | 13.9 | $878K | 89 | 329 |
| Insurance agencies | 22 | #2,036 of 2,272 | 543 | 19.0 | $925K | 74 | 320 |
Household spending in Bernalillo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $276.8M | $970 | 101 |
| Gasoline and other fuels | $711.1M | $2,491 | 96 |
| Food away from home | $1.1B | $3,688 | 91 |
| Groceries | $1.7B | $5,807 | 92 |
| Personal care products and services | $270.2M | $947 | 94 |
| Child care and other personal services | $173.4M | $607 | 105 |
| Memberships, classes and admissions | $280.4M | $982 | 100 |
| Medical and dental services | $347.6M | $1,218 | 95 |
| Pets | $260M | $911 | 100 |
| Clothing, shoes and related services | $485.4M | $1,700 | 83 |
| Vehicle insurance | $502.2M | $1,759 | 90 |
| Home repairs, maintenance and insurance | $757.5M | $2,653 | 88 |
| Lawn care, cleaning and other household services | $353.2M | $1,237 | 88 |
| Rent and homeowner costs | $4.9B | $17,065 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bernalillo County
- Population, 2025 estimate
- 667,601−1.4% since 2020
- Households
- 285,495
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 1,162 sq. mi.
- People per square mile
- 580
- Median household income
- $69,473+30.3% vs. 2015–2019, before inflation
- Average household income
- $93,350
- Median home value
- $292,900
- Jobs located here
- 358,969
- Daytime population
- 728,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bernalillo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Santa Fe County, NM156,105 people
- Los Alamos County, NM19,435 people
- Socorro County, NM16,200 people
- Cibola County, NM26,845 people
- Rio Arriba County, NM40,070 people
Questions
How fast is Bernalillo County, NM growing?
Population estimates put Bernalillo County at 667,601 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 285,495 households. Against the 2015–2019 survey, median household income rose 30.3%, before inflation.
How much do households in Bernalillo County, NM spend?
Households in Bernalillo County spend about $4.9B a year on rent and homeowner costs, $1.7B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in Bernalillo County runs highest on child care and other personal services (an index of 105, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Bernalillo County, NM?
Of the business types scored in Bernalillo County, convenience stores (71), grocery and convenience stores (71) and grocery stores (68) have the highest Groundwork market scores. For convenience stores, that ranks #396 of 2,261 scored counties.
How does Bernalillo County, NM compare with the U.S.?
Median household income in Bernalillo County is $69,473, 14% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $292,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (70% above the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Bernalillo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bernalillo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bernalillo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.