County profile · New Mexico
Sierra County, NM market data
How Sierra County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,395
- −1.4% since 2020
- Households
- 5,440
- Median household income
- $41,600
- +39.8% vs. 2015–2019, before inflation
- Median home value
- $152,600
- Jobs located here
- 3,194
- Highest market score
- 59
- Auto repair and car care, #779 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Sierra County by name and distance, and the households and spending within reach. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sierra County has an estimated 11,395 people and 5,440 households. Population estimates show Sierra County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
Relative to the U.S., household spending in Sierra County runs highest on gasoline and other fuels (an index of 93, where 100 is the U.S. average, so still below it) and lowest on memberships, classes and admissions (55).
Of the business types scored in Sierra County, auto repair and car care businesses (59), medical and dental practices (54) and real estate businesses (51) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #779 of 2,401 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Sierra County
Highest Groundwork market score first. Each score compares Sierra County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 59 | #779 of 2,401 | 15 | 27.6 | $320K | 119 | 4 |
| Doctors, dentists and clinics | 54 | #993 of 2,394 | 19 | 34.9 | $267K | 175 | 3 |
| Real estate | 51 | #1,019 of 2,229 | 8 | 14.7 | Index only | 218 | Under 3 |
| Real estate agents and brokers | 50 | #1,027 of 2,176 | 7 | 12.9 | Index only | 198 | Under 3 |
| Hair salons | 50 | #1,147 of 2,339 | 5 | 9.2 | $780K | 181 | Under 3 |
| Auto repair shops | 50 | #1,181 of 2,378 | 10 | 18.4 | $481K | 108 | 4 |
| Grocery and convenience stores | 33 | #1,845 of 2,402 | 9 | 16.5 | $3M | 88 | Under 3 |
| Clothing and shoe stores | 28 | #1,762 of 2,087 | 5 | 9.2 | $1.4M | 112 | Under 3 |
| Salons, barbers and spas | 28 | #2,173 of 2,385 | 16 | 29.4 | $244K | 115 | Under 3 |
| Clothing, shoes and laundry | 27 | #1,913 of 2,210 | 7 | 12.9 | $1M | 115 | Under 3 |
| Gyms, studios and classes | 26 | #1,882 of 2,088 | 5 | 9.2 | $589K | 89 | Under 3 |
| Insurance agencies | 24 | #1,966 of 2,272 | 8 | 14.7 | $1.2M | 93 | Under 3 |
| Restaurants and cafes | 21 | #2,274 of 2,405 | 55 | 101.1 | $268K | 72 | 21 |
| Spas and skin care | 15 | #1,735 of 1,769 | 5 | 9.2 | $780K | 89 | Under 3 |
| Convenience stores | 15 | #2,118 of 2,261 | 7 | 12.9 | $3.8M | 48 | Under 3 |
| Gas stations | 13 | #2,309 of 2,358 | 15 | 27.6 | $879K | 37 | 9 |
| Sit-down restaurants | 11 | #2,389 of 2,405 | 32 | 58.8 | $461K | 69 | 12 |
| Coffee shops and cafes | 6 | #2,061 of 2,063 | 9 | 16.5 | $1.6M | 44 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 7.4 | $3.7M | 121 | 9 |
| Physical therapy | Not scored | Not scored | 4 | 7.4 | $1.3M | 53 | 3 |
| Barbershops | Not scored | Not scored | 3 | 5.5 | $1.3M | 69 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 5.5 | $3.7M | 151 | 6 |
| Pizza | Not scored | Not scored | 3 | 5.5 | $4.9M | 97 | 9 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 5.5 | $1.7M | 95 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.5 | $1.6M | 64 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.7 | $7.4M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.7 | $2.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.7 | $5.5M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.7 | $659K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 3.7 | $1.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.7 | $1.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.7 | $1.9M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.7 | $1.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.8 | $1.8M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 1 | 1.8 | $26.7M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.8 | $11M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.8 | $5.2M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $7.1M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.8 | $5.2M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $5.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.8 | $3.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.8 | $3.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $2.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sierra County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $884 | 92 |
| Gasoline and other fuels | $13.2M | $2,423 | 93 |
| Food away from home | $14.7M | $2,711 | 67 |
| Groceries | $26.7M | $4,914 | 78 |
| Personal care products and services | $3.9M | $717 | 71 |
| Child care and other personal services | $1.8M | $339 | 58 |
| Memberships, classes and admissions | $2.9M | $542 | 55 |
| Medical and dental services | $5.1M | $933 | 72 |
| Pets | $3.6M | $653 | 72 |
| Clothing, shoes and related services | $7.1M | $1,307 | 64 |
| Vehicle insurance | $9.4M | $1,723 | 88 |
| Home repairs, maintenance and insurance | $11M | $2,018 | 67 |
| Lawn care, cleaning and other household services | $5.2M | $960 | 68 |
| Rent and homeowner costs | $75.4M | $13,857 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Mexico 8
- Grant County, NM27,775 people
- Luna County, NM25,611 people
- Doña Ana County, NM224,266 people
- Socorro County, NM16,200 people
- Otero County, NM68,816 people
- Catron County, NM3,743 people
- Lincoln County, NM20,224 people
- Hidalgo County, NM4,041 people
Questions
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income rose 39.8% from the 2015–2019 survey, before inflation.
How much do households in Sierra County, NM spend?
Households in Sierra County spend about $75.4M a year on rent and homeowner costs, $26.7M on groceries and $14.7M on food away from home. Set against the U.S., households in Sierra County spend the most on gasoline and other fuels (an index of 93, where 100 is the U.S. average, so still below it) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Sierra County, NM?
The highest Groundwork market scores in Sierra County are for auto repair and car care businesses (59), medical and dental practices (54) and real estate businesses (51). Sierra County ranks #779 of 2,401 scored counties for auto repair and car care businesses.
How does Sierra County, NM compare with the U.S.?
The median household income in Sierra County is $41,600 a year, 48% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,600, against $332,700 for the U.S. For its number of households, Sierra County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Sierra County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.