County profile · New Mexico
Colfax County, NM market data
Population, household spending and competition for 56 business types in Colfax County, each scored against other counties.
- Population, 2025
- 12,184
- −1.4% since 2020
- Households
- 5,368
- Median household income
- $53,554
- +47.5% vs. 2015–2019, before inflation
- Median home value
- $167,200
- Jobs located here
- 4,079
- Highest market score
- 53
- Hair salons, #995 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Colfax County by name and distance, and the households and spending within reach. Or open the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,184 people live in Colfax County, in 5,368 households. Population estimates put the population change in Colfax County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. The median household income in Colfax County is $53,554 a year, 34% below the U.S. median of $80,734. That rose 47.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Colfax County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (73).
The highest Groundwork market scores in Colfax County are for hair salons (53); medical and dental practices (53); and salons, barbers and spas (50). Colfax County ranks #995 of 2,339 scored counties for hair salons.
For its number of households, Colfax County has the most map listings, relative to the U.S., for gas stations (5.3 times the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Colfax County
Highest Groundwork market score first. Each score compares Colfax County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 53 | #995 of 2,339 | 7 | 13.0 | $630K | 146 | Under 3 |
| Doctors, dentists and clinics | 53 | #1,034 of 2,394 | 19 | 35.4 | $296K | 194 | 10 |
| Salons, barbers and spas | 50 | #1,147 of 2,385 | 13 | 24.2 | $339K | 159 | Under 3 |
| Auto repair shops | 46 | #1,399 of 2,378 | 14 | 26.1 | $409K | 92 | 5 |
| Primary care and pediatrics | 38 | #1,216 of 1,656 | 5 | 9.3 | $1.1M | 63 | 3 |
| Pet businesses | 38 | #1,592 of 2,200 | 6 | 11.2 | $680K | 77 | 3 |
| Insurance agencies | 34 | #1,668 of 2,272 | 7 | 13.0 | $1.5M | 122 | 8 |
| Auto repair and car care | 33 | #1,916 of 2,401 | 25 | 46.6 | $229K | 85 | 10 |
| Pizza | 28 | #1,838 of 2,090 | 5 | 9.3 | $3.3M | 66 | 10 |
| Real estate agents and brokers | 23 | #2,136 of 2,176 | 25 | 46.6 | Index only | 60 | 8 |
| Real estate | 23 | #2,198 of 2,229 | 31 | 57.7 | Index only | 61 | 13 |
| Fast food and sandwich shops | 20 | #2,062 of 2,222 | 11 | 20.5 | $1.5M | 50 | 10 |
| Tire shops | 18 | #1,429 of 1,530 | 7 | 13.0 | $818K | 33 | 3 |
| Clothing and shoe stores | 17 | #1,992 of 2,087 | 8 | 14.9 | $1M | 79 | Under 3 |
| Grocery and convenience stores | 17 | #2,274 of 2,402 | 20 | 37.3 | $1.4M | 42 | 4 |
| Property management | 15 | #901 of 910 | 6 | 11.2 | Index only | 25 | 5 |
| Clothing, shoes and laundry | 15 | #2,154 of 2,210 | 11 | 20.5 | $727K | 83 | Under 3 |
| Gas stations | 11 | #2,333 of 2,358 | 31 | 57.7 | $484K | 20 | 20 |
| Coffee shops and cafes | 9 | #2,055 of 2,063 | 11 | 20.5 | $1.5M | 41 | 5 |
| Convenience stores | 9 | #2,207 of 2,261 | 12 | 22.4 | $2.4M | 30 | Under 3 |
| Restaurants and cafes | 9 | #2,398 of 2,405 | 85 | 158.3 | $197K | 53 | 34 |
| Sit-down restaurants | 9 | #2,398 of 2,405 | 46 | 85.7 | $364K | 55 | 18 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 7.5 | $1.4M | 143 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 7.5 | $7.1M | 77 | 4 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 7.5 | $994K | 150 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.6 | $5.6M | 135 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.6 | $1.4M | 53 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.6 | $1.4M | 50 | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.7 | $1.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.7 | $2.8M | Too few | 3 |
| Gyms | Not scored | Not scored | 2 | 3.7 | $2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.7 | $2.2M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.7 | $2.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.9 | $4.4M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.9 | $1.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.9 | $8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.9 | $4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.9 | $5.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.9 | $5.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.9 | $4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 11 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Colfax County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $1,066 | 111 |
| Gasoline and other fuels | $15M | $2,794 | 108 |
| Food away from home | $16.7M | $3,120 | 77 |
| Groceries | $28.6M | $5,320 | 84 |
| Personal care products and services | $4.4M | $821 | 82 |
| Child care and other personal services | $2.4M | $456 | 78 |
| Memberships, classes and admissions | $4M | $741 | 75 |
| Medical and dental services | $5.6M | $1,048 | 81 |
| Pets | $4.1M | $760 | 84 |
| Clothing, shoes and related services | $8M | $1,490 | 73 |
| Vehicle insurance | $10.7M | $1,992 | 102 |
| Home repairs, maintenance and insurance | $12.6M | $2,349 | 78 |
| Lawn care, cleaning and other household services | $5.9M | $1,099 | 78 |
| Rent and homeowner costs | $82.4M | $15,351 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Colfax County
- Population, 2025 estimate
- 12,184−1.4% since 2020
- Households
- 5,368
- Median age
- 47.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 3,758 sq. mi.
- People per square mile
- 3
- Median household income
- $53,554+47.5% vs. 2015–2019, before inflation
- Average household income
- $70,247
- Median home value
- $167,200
- Jobs located here
- 4,079
- Daytime population
- 11,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Colfax County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Mexico 8
- Taos County, NM34,543 people
- Mora County, NM4,149 people
- Harding County, NM741 people
- Union County, NM4,013 people
- San Miguel County, NM26,850 people
- Rio Arriba County, NM40,070 people
- Santa Fe County, NM156,105 people
- Los Alamos County, NM19,435 people
Questions
How fast is Colfax County, NM growing?
Population estimates put Colfax County at 12,184 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,368 households. Against the 2015–2019 survey, median household income rose 47.5%, before inflation.
How much do households in Colfax County, NM spend?
Households in Colfax County spend about $82.4M a year on rent and homeowner costs, $28.6M on groceries and $16.7M on food away from home. Relative to the U.S., household spending in Colfax County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (73).
Which business types have the highest market scores in Colfax County, NM?
Of the business types scored in Colfax County, hair salons (53); medical and dental practices (53); and salons, barbers and spas (50) have the highest Groundwork market scores. For hair salons, that ranks #995 of 2,339 scored counties.
How does Colfax County, NM compare with the U.S.?
Median household income in Colfax County is $53,554, 34% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (5.3 times the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Colfax County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Colfax County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Colfax County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.