County profile · New Mexico
McKinley County, NM market data
How McKinley County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 68,119
- −6.1% since 2020
- Households
- 21,353
- Median household income
- $47,668
- +40.9% vs. 2015–2019, before inflation
- Median home value
- $78,700
- Jobs located here
- 19,649
- Highest market score
- 71
- Real estate agents and brokers, #167 of 2,176 scored counties
A site report maps the competitors on map listings around any address in McKinley County by name and distance, and the households and spending within reach. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McKinley County has an estimated 68,119 people and 21,353 households. Between 2020 and 2025, the population of McKinley County declined 6.1%, against +3.1% for the U.S. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
Relative to the U.S., household spending in McKinley County runs highest on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and lowest on clothing, shoes and related services (69).
Of the business types scored in McKinley County, real estate agents and brokers (71), real estate businesses (68) and primary care and pediatric clinics (59) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #167 of 2,176 scored counties.
McKinley County is part of the Gallup area. Against the U.S., map listings per household run highest for laundromats (3.8 times the U.S. rate) and lowest for real estate agents and brokers (82% below the U.S. rate).
All 56 business types in McKinley County
Highest Groundwork market score first. Each score compares McKinley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 71 | #167 of 2,176 | 12 | 5.6 | Index only | 479 | 4 |
| Real estate | 68 | #258 of 2,229 | 15 | 7.0 | Index only | 482 | 12 |
| Primary care and pediatrics | 59 | #529 of 1,656 | 6 | 2.8 | $3.6M | 202 | 13 |
| Physical therapy | 57 | #520 of 1,422 | 6 | 2.8 | $3.6M | 150 | 4 |
| Pet businesses | 52 | #977 of 2,200 | 6 | 2.8 | $2.6M | 292 | Under 3 |
| Hair salons | 51 | #1,096 of 2,339 | 14 | 6.6 | $1.2M | 274 | Under 3 |
| Spas and skin care | 50 | #859 of 1,769 | 6 | 2.8 | $2.8M | 314 | Under 3 |
| Gyms | 50 | #897 of 1,792 | 9 | 4.2 | $1.6M | 124 | Under 3 |
| Bakeries and dessert shops | 50 | #915 of 1,889 | 11 | 5.2 | $5.8M | 140 | 7 |
| Home repair trades | 50 | #1,008 of 2,057 | 15 | 7.0 | $3.1M | 127 | 21 |
| Doctors, dentists and clinics | 50 | #1,156 of 2,394 | 71 | 33.3 | $304K | 199 | 38 |
| HVAC and plumbing | 48 | #921 of 1,707 | 9 | 4.2 | $5.1M | 108 | 11 |
| Dentists and orthodontists | 48 | #993 of 1,886 | 14 | 6.6 | $1.5M | 157 | 12 |
| Gyms, studios and classes | 48 | #1,139 of 2,088 | 17 | 8.0 | $854K | 129 | Under 3 |
| Salons, barbers and spas | 48 | #1,250 of 2,385 | 38 | 17.8 | $434K | 204 | Under 3 |
| Insurance agencies | 47 | #1,209 of 2,272 | 22 | 10.3 | $1.7M | 136 | 14 |
| Martial arts and dance studios | 45 | #811 of 1,334 | 6 | 2.8 | $2.4M | 120 | Under 3 |
| Auto repair shops | 45 | #1,423 of 2,378 | 40 | 18.7 | $502K | 113 | 22 |
| Funeral homes | 43 | #887 of 1,472 | 5 | 2.3 | $618K | 91 | 4 |
| Convenience stores | 34 | #1,673 of 2,261 | 22 | 10.3 | $5M | 63 | 4 |
| Optometrists and eye care | 33 | #1,030 of 1,302 | 6 | 2.8 | $3.6M | 115 | 6 |
| Auto repair and car care | 30 | #2,018 of 2,401 | 78 | 36.5 | $257K | 96 | 39 |
| Coffee shops and cafes | 28 | #1,819 of 2,063 | 24 | 11.2 | $2.6M | 72 | 7 |
| Tire shops | 24 | #1,337 of 1,530 | 12 | 5.6 | $1.7M | 67 | 6 |
| Pizza | 22 | #1,967 of 2,090 | 15 | 7.0 | $4.2M | 83 | 52 |
| Grocery and convenience stores | 22 | #2,167 of 2,402 | 48 | 22.5 | $2.3M | 67 | 16 |
| Clothing and shoe stores | 21 | #1,915 of 2,087 | 24 | 11.2 | $1.3M | 99 | 19 |
| Sit-down restaurants | 18 | #2,340 of 2,405 | 112 | 52.5 | $568K | 86 | 40 |
| Car washes and detailing | 16 | #1,388 of 1,451 | 12 | 5.6 | $1.7M | 66 | 7 |
| Restaurants and cafes | 14 | #2,371 of 2,405 | 206 | 96.5 | $309K | 83 | 101 |
| Grocery stores | 12 | #1,989 of 2,070 | 23 | 10.8 | $4.7M | 51 | 12 |
| Barbershops | 11 | #1,298 of 1,356 | 14 | 6.6 | $1.2M | 63 | Under 3 |
| Gas stations | 6 | #2,355 of 2,358 | 78 | 36.5 | $689K | 29 | 44 |
| Clothing, shoes and laundry | 5 | #2,205 of 2,210 | 71 | 33.3 | $427K | 48 | 27 |
| Fast food and sandwich shops | 5 | #2,214 of 2,222 | 44 | 20.6 | $1.4M | 47 | 52 |
| Laundromats | 0 | #785 of 785 | 13 | 6.1 | $2.3M | 19 | 8 |
| Chiropractors | Not scored | Not scored | 4 | 1.9 | $5.4M | 226 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.9 | $5M | 163 | 3 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $11.5M | 96 | 10 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $7.3M | 114 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 1.4 | $7.3M | 435 | 6 |
| Nail salons | Not scored | Not scored | 3 | 1.4 | $5.5M | 329 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $5.1M | 114 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 0.9 | $4.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 6 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $23.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.9 | $10.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 0.9 | $7.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $30.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.5 | $15.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in McKinley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.1M | $940 | 98 |
| Gasoline and other fuels | $53.7M | $2,515 | 97 |
| Food away from home | $63.6M | $2,978 | 73 |
| Groceries | $109.2M | $5,112 | 81 |
| Personal care products and services | $16.5M | $773 | 77 |
| Child care and other personal services | $9.7M | $454 | 78 |
| Memberships, classes and admissions | $14.5M | $680 | 69 |
| Medical and dental services | $21.6M | $1,011 | 79 |
| Pets | $15.4M | $722 | 79 |
| Clothing, shoes and related services | $30.3M | $1,419 | 69 |
| Vehicle insurance | $37.6M | $1,760 | 90 |
| Home repairs, maintenance and insurance | $46.1M | $2,161 | 72 |
| Lawn care, cleaning and other household services | $21.9M | $1,026 | 73 |
| Rent and homeowner costs | $313.1M | $14,661 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income rose 40.9% from the 2015–2019 survey, before inflation.
How much do households in McKinley County, NM spend?
Households in McKinley County spend about $313.1M a year on rent and homeowner costs, $109.2M on groceries and $63.6M on food away from home. Set against the U.S., households in McKinley County spend the most on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and the least on clothing, shoes and related services (69).
Which business types have the highest market scores in McKinley County, NM?
The highest Groundwork market scores in McKinley County are for real estate agents and brokers (71), real estate businesses (68) and primary care and pediatric clinics (59). McKinley County ranks #167 of 2,176 scored counties for real estate agents and brokers.
How does McKinley County, NM compare with the U.S.?
The median household income in McKinley County is $47,668 a year, 41% below the U.S. median of $80,734. The population fell 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $78,700, against $332,700 for the U.S. For its number of households, McKinley County has the most map listings, relative to the U.S., for laundromats (3.8 times the U.S. rate) and the fewest for real estate agents and brokers (82% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in McKinley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.