Groundwork

Market rankings · New Mexico

Clothing and shoe stores in New Mexico

Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.

Listings
1,183
519 chain locations (44%)
Official establishments
532
−13.4% since 2019
Household spending a year
$1.4B
On clothing, shoes and related services
Listings per 10k households
14.1
13% below the U.S.
Spending per listing
$1.2M
8% below the U.S.
Rank among states
#42 of 51
Market score 34 · Lower middle

A site report maps the clothing and shoe stores on map listings around any address in New Mexico by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Mexico has 1,183 clothing and shoe stores on map listings as of September 2026. Of those, 519 are chain locations, or 44%, against 44% across the U.S. Per 10,000 households, that is 14.1, 13% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in New Mexico comes to about $1.4B a year: $1,645 per household, 20% below the U.S. average. Spread across 1,183 clothing and shoe stores, that is $1.2M per store, 8% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Official counts show 532 businesses with payroll classed as clothing and shoe stores in New Mexico in 2023, down 13.4% from 2019. That is one for every 1,574 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $1.8M have gone to businesses classed as clothing and shoe stores in New Mexico.

Among the 50 states and DC, New Mexico ranks #42 for clothing and shoe stores, with a Groundwork market score of 34 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (66). Of the 12 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (59).

Every market in New Mexico for clothing and shoe stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Mexico, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Las Cruces, NM66758.8$1.7M+4.1%#81 of 387
2Albuquerque, NM4848112.8$1.3M+0.8%#214 of 387
3Farmington, NM305312.7$1.2M−0.9%#313 of 387
4Santa Fe, NM1819227.1$679K+1.2%#366 of 387

Small-town markets

Small-town markets reaching New Mexico, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Alamogordo, NM59249.8$1.6M+3.7%#190 of 536
2Española, NM51106.4$2.4M−1.0%#258 of 536
3Carlsbad-Artesia, NM503012.7$1.4M+0.3%#271 of 536
4Deming, NM411111.9$1.1M−0.2%#345 of 536
5Las Vegas, NM39117.9$1.8M−3.2%#362 of 536
6Roswell, NM264117.3$863K−2.7%#469 of 536
7Silver City, NM251412.4$1.2M−3.4%#474 of 536
8Gallup, NM242411.2$1.3M−6.1%#478 of 536
9Taos, NM223019.3$823K+0.3%#494 of 536
10Hobbs, NM226425.9$651K+0.2%#497 of 536
11Clovis, NM164818.4$806K−3.3%#518 of 536
12Ruidoso, NM73838.0$400K−2.3%#534 of 536
Los Alamos, NMNot scored11.2$20.6M0.0%

Counties

Counties in New Mexico, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM88203.5$5.2M+6.9%#36 of 2,087
2Valencia County, NM63228.0$1.9M+7.2%#573 of 2,087
3Doña Ana County, NM55758.8$1.7M+4.1%#849 of 2,087
4Otero County, NM54249.8$1.6M+3.7%#889 of 2,087
5Rio Arriba County, NM47106.4$2.4M−1.0%#1,146 of 2,087
6Eddy County, NM433012.7$1.4M+0.3%#1,288 of 2,087
7Luna County, NM371111.9$1.1M−0.2%#1,500 of 2,087
8Cibola County, NM3389.4$1.5M−0.6%#1,613 of 2,087
9Bernalillo County, NM3143915.4$1.1M−1.4%#1,670 of 2,087
10San Miguel County, NM29119.2$1.6M−3.2%#1,735 of 2,087
11Roosevelt County, NM291013.4$1.1M−2.8%#1,741 of 2,087
12Sierra County, NM2859.2$1.4M−1.4%#1,762 of 2,087
13San Juan County, NM285312.7$1.2M−0.9%#1,764 of 2,087
14Santa Fe County, NM2419227.1$679K+1.2%#1,872 of 2,087
15Chaves County, NM234117.3$863K−2.7%#1,887 of 2,087
16McKinley County, NM212411.2$1.3M−6.1%#1,915 of 2,087
17Grant County, NM181412.4$1.2M−3.4%#1,974 of 2,087
18Colfax County, NM17814.9$1M−1.4%#1,992 of 2,087
19Taos County, NM173019.3$823K+0.3%#1,994 of 2,087
20Lea County, NM176425.9$651K+0.2%#1,998 of 2,087
21Curry County, NM113820.4$738K−3.5%#2,063 of 2,087
22Lincoln County, NM63838.0$400K−2.3%#2,080 of 2,087
Los Alamos County, NMNot scored11.2$20.6M0.0%
Socorro County, NMNot scored11.9$7.1M−4.3%
Torrance County, NMNot scored00.0n/a+6.9%
Show all 33 counties
Counties in New Mexico, ranked for clothing and shoe stores by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quay County, NMNot scored613.7$1.1M−3.0%
Guadalupe County, NMNot scored16.7$2.3M−2.2%
Mora County, NMNot scored00.0n/a−3.3%
Hidalgo County, NMNot scored213.5$1.1M−5.6%
Union County, NMNot scored534.8$413K−5.5%
Catron County, NMNot scored00.0n/a+6.1%
De Baca County, NMNot scored00.0n/a−2.4%
Harding County, NMNot scored00.0n/a−5.4%

Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many clothing and shoe stores are in New Mexico?

Map listings as of September 2026 show 1,183 clothing and shoe stores in New Mexico. 519 of them (44%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 532 businesses with payroll classed as clothing and shoe stores in 2023, down 13.4% from 2019. Another 890 one-person businesses have no payroll, by official counts.

How much do households in New Mexico spend on clothing, shoes and related services?

About $1.4B a year, or $1,645 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 1,183 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.

How does New Mexico compare with the U.S. for clothing and shoe stores?

New Mexico has 14.1 clothing and shoe stores per 10,000 households, 13% below the U.S. rate of 16.2. Spending per store is $1.2M, 8% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, New Mexico would have about 1,084, against 1,183 on map listings. There is one business with payroll in the industry for every 1,574 households, against one for every 1,273 across the U.S. The official count fell 13.4% from 2019 to 2023, against −12.2% for the U.S.

Which market in New Mexico has the highest market score for clothing and shoe stores?

Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 66 (upper middle). Among 12 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 59 (upper middle). Among 22 scored counties in New Mexico, Sandoval County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 34 for clothing and shoe stores (lower middle), #42 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing and shoe stores in other states

All 51 states

Top markets for clothing and shoe stores across the U.S. · All business types in New Mexico

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.