Small-town market profile · New Mexico
Hobbs, NM area market data
Population, household spending and competition for 56 business types in the Hobbs area, each scored against other small-town markets.
- Population, 2025
- 74,749
- +0.2% since 2020
- Households
- 24,670
- Median household income
- $68,015
- +12.3% vs. 2015–2019, before inflation
- Median home value
- $184,000
- Jobs located here
- 33,256
- Highest market score
- 82
- Pet businesses, #10 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Hobbs area by name and distance, and the households and spending within reach. Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 74,749 people live in the Hobbs area, in 24,670 households. Population estimates show the Hobbs area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Hobbs area is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Hobbs area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).
The highest Groundwork market scores in the Hobbs area are for pet businesses (82), pet grooming and boarding businesses (81) and veterinarians (81). The Hobbs area ranks #10 of 527 scored small-town markets for pet businesses.
The Hobbs area is made up of one county, Lea County. For its number of households, the Hobbs area has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for medical and dental practices (48% below the U.S. rate).
All 56 business types in the Hobbs area
Highest Groundwork market score first. Each score compares the Hobbs area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 82 | #10 of 527 | 23 | 9.3 | $969K | 110 | 5 |
| Pet grooming and boarding | 81 | #11 of 387 | 5 | 2.0 | $4.5M | 175 | Under 3 |
| Veterinarians | 81 | #13 of 398 | 6 | 2.4 | $3.7M | 137 | 5 |
| Martial arts and dance studios | 80 | #9 of 378 | 7 | 2.8 | $3.4M | 170 | Under 3 |
| Hair salons | 78 | #17 of 538 | 41 | 16.6 | $561K | 130 | 4 |
| Pet stores | 76 | #20 of 220 | 5 | 2.0 | $4.5M | 99 | Under 3 |
| Gyms, studios and classes | 76 | #24 of 535 | 32 | 13.0 | $750K | 113 | 4 |
| Real estate agents and brokers | 73 | #36 of 533 | 45 | 18.2 | Index only | 169 | 4 |
| Optometrists and eye care | 73 | #38 of 400 | 5 | 2.0 | $6M | 190 | 4 |
| Doctors, dentists and clinics | 71 | #80 of 538 | 108 | 43.8 | $276K | 181 | 42 |
| Landscaping and lawn care | 70 | #62 of 399 | 9 | 3.6 | $3.3M | 114 | 7 |
| Lawn, cleaning and pest control | 69 | #68 of 481 | 13 | 5.3 | $2.3M | 138 | 17 |
| Roofing and gutters | 68 | #46 of 288 | 5 | 2.0 | $12.8M | 151 | 4 |
| Grocery stores | 64 | #112 of 506 | 13 | 5.3 | $10.9M | 117 | 9 |
| Gyms | 63 | #119 of 506 | 24 | 9.7 | $1M | 77 | 4 |
| Child care and preschools | 63 | #119 of 454 | 14 | 5.7 | $1.1M | 107 | 16 |
| Real estate | 62 | #117 of 536 | 58 | 23.5 | Index only | 166 | 20 |
| Salons, barbers and spas | 61 | #141 of 538 | 99 | 40.1 | $232K | 109 | 9 |
| Primary care and pediatrics | 61 | #144 of 458 | 17 | 6.9 | $1.8M | 98 | 13 |
| Dentists and orthodontists | 60 | #169 of 526 | 23 | 9.3 | $1.3M | 132 | 11 |
| Chiropractors | 57 | #160 of 426 | 12 | 4.9 | $2.5M | 104 | 6 |
| Property management | 56 | #70 of 180 | 7 | 2.8 | Index only | 107 | 11 |
| Pizza | 55 | #203 of 520 | 16 | 6.5 | $5.6M | 111 | 56 |
| Spas and skin care | 50 | #249 of 504 | 22 | 8.9 | $1M | 119 | Under 3 |
| Nail salons | 49 | #218 of 387 | 18 | 7.3 | $1.3M | 77 | 3 |
| Car washes and detailing | 46 | #248 of 441 | 13 | 5.3 | $2.1M | 84 | 7 |
| Insurance agencies | 45 | #302 of 537 | 36 | 14.6 | $1.4M | 110 | 28 |
| Auto repair shops | 45 | #336 of 538 | 76 | 30.8 | $363K | 82 | 31 |
| Funeral homes | 44 | #209 of 365 | 7 | 2.8 | $429K | 63 | Under 3 |
| Grocery and convenience stores | 44 | #349 of 538 | 82 | 33.2 | $1.7M | 51 | 11 |
| Fast food and sandwich shops | 43 | #340 of 537 | 37 | 15.0 | $2.4M | 80 | 56 |
| Auto repair and car care | 42 | #353 of 538 | 126 | 51.1 | $219K | 81 | 49 |
| Collision repair and body shops | 41 | #266 of 387 | 13 | 5.3 | $2.1M | 69 | 9 |
| HVAC and plumbing | 41 | #326 of 476 | 19 | 7.7 | $3.4M | 71 | 22 |
| Barbershops | 40 | #253 of 377 | 17 | 6.9 | $1.4M | 72 | Under 3 |
| Bakeries and dessert shops | 39 | #369 of 507 | 24 | 9.7 | $3.7M | 90 | 20 |
| Laundromats | 38 | #108 of 150 | 7 | 2.8 | $6M | 48 | 3 |
| Tire shops | 38 | #311 of 431 | 20 | 8.1 | $1.4M | 55 | 7 |
| Sit-down restaurants | 37 | #412 of 538 | 176 | 71.3 | $511K | 77 | 47 |
| Restaurants and cafes | 35 | #413 of 538 | 291 | 118.0 | $309K | 83 | 128 |
| Coffee shops and cafes | 35 | #434 of 529 | 31 | 12.6 | $2.9M | 78 | 20 |
| Home repair trades | 30 | #472 of 526 | 42 | 17.0 | $1.5M | 63 | 54 |
| Convenience stores | 29 | #450 of 529 | 53 | 21.5 | $2.7M | 34 | Under 3 |
| Gas stations | 26 | #486 of 536 | 80 | 32.4 | $883K | 37 | 39 |
| Electricians | 23 | #280 of 295 | 18 | 7.3 | $3.6M | 30 | 28 |
| Clothing, shoes and laundry | 22 | #496 of 536 | 85 | 34.5 | $490K | 56 | 31 |
| Clothing and shoe stores | 22 | #497 of 536 | 64 | 25.9 | $651K | 51 | 28 |
| Dry cleaners | Not scored | Not scored | 7 | 2.8 | $6M | 38 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 5 | 2.0 | $5.5M | 40 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.6 | Index only | 266 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.2 | $10M | 98 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.2 | $9.9M | 413 | 8 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $30.1M | Too few | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $24M | Too few | 4 |
Household spending in the Hobbs area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.6M | $1,118 | 117 |
| Gasoline and other fuels | $70.7M | $2,864 | 110 |
| Food away from home | $89.9M | $3,645 | 90 |
| Groceries | $141.7M | $5,745 | 91 |
| Personal care products and services | $23M | $933 | 93 |
| Child care and other personal services | $15.1M | $611 | 105 |
| Memberships, classes and admissions | $24M | $973 | 99 |
| Medical and dental services | $29.8M | $1,206 | 94 |
| Pets | $22.3M | $903 | 99 |
| Clothing, shoes and related services | $41.7M | $1,689 | 82 |
| Vehicle insurance | $49.7M | $2,016 | 103 |
| Home repairs, maintenance and insurance | $64M | $2,593 | 86 |
| Lawn care, cleaning and other household services | $30.1M | $1,221 | 86 |
| Rent and homeowner costs | $415.8M | $16,856 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hobbs area
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hobbs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hobbs area 1
- Lea County, NM73,733 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
- Las Vegas, NM area30,999 people
Questions
How fast is the Hobbs, NM area growing?
Population estimates put the Hobbs area at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. Against the 2015–2019 survey, median household income rose 12.3%, before inflation.
How much do households in the Hobbs, NM area spend?
Households in the Hobbs area spend about $415.8M a year on rent and homeowner costs, $141.7M on groceries and $89.9M on food away from home. Relative to the U.S., household spending in the Hobbs area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).
Which business types have the highest market scores in the Hobbs, NM area?
Of the business types scored in the Hobbs area, pet businesses (82), pet grooming and boarding businesses (81) and veterinarians (81) have the highest Groundwork market scores. For pet businesses, that ranks #10 of 527 scored small-town markets.
How does the Hobbs, NM area compare with the U.S.?
Median household income in the Hobbs area is $68,015, 16% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $184,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for medical and dental practices (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Hobbs area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hobbs area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hobbs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.