Market rankings · New Mexico
Real estate businesses in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 2,552
- 149 chain locations (6%)
- Official establishments
- 1,491
- +15.1% since 2019
- Household spending a year
- $13.9B
- On rent and homeowner costs
- Listings per 10k households
- 30.5
- 21% below the U.S.
- Housing spending per listing (U.S. = 100)
- 126
- 26% above the U.S.
- Rank among states
- #15 of 51
- Market score 58 · Upper middle
A site report maps the real estate businesses on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Mexico has 2,552 real estate businesses on map listings as of September 2026. Of those, 149 are chain locations, or 6%, against 6% across the U.S. Per 10,000 households, that is 30.5, 21% below the U.S. rate of 38.5.
Households in New Mexico spend about $13.9B a year on rent and homeowner costs, or $16,591 per household, in line with the U.S. average. Housing spending per office is 26% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
In 2023, official counts showed 1,491 businesses with payroll in New Mexico classed as real estate agents, property managers, mortgage lenders and inspectors, up 15.1% from 2019. That is one for every 562 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 17 SBA-backed loans worth $6.3M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in New Mexico.
Among the 50 states and DC, New Mexico ranks #15 for real estate businesses, with a Groundwork market score of 58 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (68). Of the 13 scored small-town markets in or partly in New Mexico, the Española area scores highest (76).
Every market in New Mexico for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 68 | 231 | 27.2 | 133 | +4.1% | #48 of 387 |
| 2Farmington, NM | 62 | 104 | 24.9 | 146 | −0.9% | #77 of 387 |
| 3Albuquerque, NM | 48 | 1,326 | 35.3 | 112 | +0.8% | #199 of 387 |
| 4Santa Fe, NM | 39 | 317 | 44.8 | 94 | +1.2% | #289 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 76 | 10 | 6.4 | 575 | −1.0% | #22 of 536 |
| 2Gallup, NM | 70 | 15 | 7.0 | 482 | −6.1% | #47 of 536 |
| 3Carlsbad-Artesia, NM | 67 | 48 | 20.3 | 199 | +0.3% | #65 of 536 |
| 4Las Vegas, NM | 65 | 15 | 10.8 | 317 | −3.2% | #83 of 536 |
| 5Deming, NM | 65 | 12 | 13.0 | 246 | −0.2% | #86 of 536 |
| 6Hobbs, NM | 62 | 58 | 23.5 | 166 | +0.2% | #117 of 536 |
| 7Roswell, NM | 60 | 38 | 16.0 | 220 | −2.7% | #127 of 536 |
| 8Alamogordo, NM | 59 | 55 | 22.5 | 162 | +3.7% | #147 of 536 |
| 9Los Alamos, NM | 55 | 33 | 40.0 | 133 | 0.0% | #200 of 536 |
| 10Silver City, NM | 44 | 33 | 29.2 | 118 | −3.4% | #338 of 536 |
| 11Taos, NM | 36 | 49 | 31.5 | 118 | +0.3% | #443 of 536 |
| 12Clovis, NM | 33 | 79 | 30.3 | 117 | −3.3% | #474 of 536 |
| 13Ruidoso, NM | 21 | 62 | 62.0 | 58 | −2.3% | #534 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 85 | 6 | 9.9 | 363 | +6.9% | #6 of 2,229 |
| 2Valencia County, NM | 76 | 41 | 14.9 | 248 | +7.2% | #89 of 2,229 |
| 3Rio Arriba County, NM | 75 | 10 | 6.4 | 575 | −1.0% | #93 of 2,229 |
| 4Sandoval County, NM | 74 | 97 | 17.0 | 248 | +6.9% | #131 of 2,229 |
| 5McKinley County, NM | 68 | 15 | 7.0 | 482 | −6.1% | #258 of 2,229 |
| 6Cibola County, NM | 68 | 8 | 9.4 | 366 | −0.6% | #262 of 2,229 |
| 7Eddy County, NM | 64 | 48 | 20.3 | 199 | +0.3% | #415 of 2,229 |
| 8Socorro County, NM | 63 | 5 | 9.5 | 339 | −4.3% | #433 of 2,229 |
| 9San Miguel County, NM | 63 | 15 | 12.6 | 272 | −3.2% | #436 of 2,229 |
| 10Luna County, NM | 62 | 12 | 13.0 | 246 | −0.2% | #489 of 2,229 |
| 11Lea County, NM | 61 | 58 | 23.5 | 166 | +0.2% | #549 of 2,229 |
| 12Otero County, NM | 59 | 55 | 22.5 | 162 | +3.7% | #629 of 2,229 |
| 13Chaves County, NM | 58 | 38 | 16.0 | 220 | −2.7% | #654 of 2,229 |
| 14Los Alamos County, NM | 58 | 33 | 40.0 | 133 | 0.0% | #688 of 2,229 |
| 15Doña Ana County, NM | 54 | 231 | 27.2 | 133 | +4.1% | #878 of 2,229 |
| 16Sierra County, NM | 51 | 8 | 14.7 | 218 | −1.4% | #1,019 of 2,229 |
| 17San Juan County, NM | 47 | 104 | 24.9 | 146 | −0.9% | #1,221 of 2,229 |
| 18Grant County, NM | 46 | 33 | 29.2 | 118 | −3.4% | #1,303 of 2,229 |
| 19Roosevelt County, NM | 42 | 17 | 22.8 | 151 | −2.8% | #1,504 of 2,229 |
| 20Taos County, NM | 37 | 49 | 31.5 | 118 | +0.3% | #1,785 of 2,229 |
| 21Santa Fe County, NM | 36 | 317 | 44.8 | 94 | +1.2% | #1,847 of 2,229 |
| 22Curry County, NM | 33 | 62 | 33.3 | 108 | −3.5% | #1,970 of 2,229 |
| 23Bernalillo County, NM | 31 | 1,182 | 41.4 | 95 | −1.4% | #2,040 of 2,229 |
| 24Colfax County, NM | 23 | 31 | 57.7 | 61 | −1.4% | #2,198 of 2,229 |
| 25Lincoln County, NM | 19 | 62 | 62.0 | 58 | −2.3% | #2,220 of 2,229 |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 6 | 13.7 | 246 | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | 534 | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 2 | 13.5 | 257 | −5.6% | |
| Union County, NM | Not scored | 3 | 20.9 | 165 | −5.5% | |
| Catron County, NM | Not scored | 1 | 5.6 | 587 | +6.1% | |
| De Baca County, NM | Not scored | 2 | 24.4 | 138 | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate businesses are in New Mexico?
Map listings as of September 2026 show 2,552 real estate businesses in New Mexico. 149 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 1,491 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 15.1% from 2019. Another 7,209 one-person businesses have no payroll, by official counts.
How much do households in New Mexico spend on rent and homeowner costs?
About $13.9B a year, or $16,591 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 2,552 real estate businesses on map listings, housing spending per office is 26% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for real estate businesses?
New Mexico has 30.5 real estate businesses per 10,000 households, 21% below the U.S. rate of 38.5. The index of housing spending per office is 126, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, New Mexico would have about 3,207, against 2,552 on map listings. There is one business with payroll in the industry for every 562 households, against one for every 414 across the U.S. The official count rose 15.1% from 2019 to 2023, against +15.8% for the U.S.
Which market in New Mexico has the highest market score for real estate businesses?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 68 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Española area scores highest, at 76 (high). Among 25 scored counties in New Mexico, Torrance County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 58 for real estate businesses (upper middle), #15 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate businesses across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Real estate agents and brokers1,972 listings
- Property management227 listings
- Mortgage brokers and lenders322 listings
- Home inspectors31 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.