Market rankings · New Mexico
Gyms in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 566
- 161 chain locations (28%)
- Official establishments
- 201
- All fitness and recreational sports centers · +2.0% since 2019
- Household spending a year
- $769.9M
- On memberships, classes and admissions
- Listings per 10k households
- 6.8
- 11% below the U.S.
- Spending per listing
- $1.4M
- 5% above the U.S.
- Rank among states
- #17 of 51
- Market score 57 · Upper middle
A site report maps the gyms on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Mexico has 566 gyms on map listings as of September 2026. Chain locations make up 28% of them, against 28% across the U.S. That comes to 6.8 for every 10,000 households, 11% below the U.S. rate of 7.6.
At $919 per household (6% below the U.S. average), households in New Mexico spend about $769.9M a year on memberships, classes and admissions. That works out to $1.4M per gym, 5% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The official count of businesses with payroll classed as fitness and recreational sports centers in New Mexico was 201 in 2023, up 2.0% from 2019. That is one for every 4,166 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 16 SBA-backed loans worth $4.9M have gone to businesses classed as fitness and recreational sports centers in New Mexico.
Among the 50 states and DC, New Mexico ranks #17 for gyms, with a Groundwork market score of 57 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (80). Of the 11 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (80).
Every market in New Mexico for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 80 | 34 | 4.0 | $2M | +4.1% | #11 of 387 |
| 2Santa Fe, NM | 69 | 47 | 6.6 | $1.7M | +1.2% | #40 of 387 |
| 3Albuquerque, NM | 59 | 278 | 7.4 | $1.3M | +0.8% | #109 of 387 |
| 4Farmington, NM | 38 | 39 | 9.3 | $868K | −0.9% | #305 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 80 | 13 | 5.3 | $1.5M | +3.7% | #13 of 506 |
| 2Carlsbad-Artesia, NM | 72 | 15 | 6.4 | $1.7M | +0.3% | #35 of 506 |
| 3Española, NM | 66 | 5 | 3.2 | $2.6M | −1.0% | #74 of 506 |
| 4Hobbs, NM | 63 | 24 | 9.7 | $1M | +0.2% | #119 of 506 |
| 5Taos, NM | 60 | 10 | 6.4 | $1.3M | +0.3% | #143 of 506 |
| 6Los Alamos, NM | 59 | 10 | 12.1 | $1.6M | 0.0% | #156 of 506 |
| 7Silver City, NM | 57 | 5 | 4.4 | $1.6M | −3.4% | #180 of 506 |
| 8Gallup, NM | 54 | 9 | 4.2 | $1.6M | −6.1% | #213 of 506 |
| 9Clovis, NM | 45 | 17 | 6.5 | $1.1M | −3.3% | #309 of 506 |
| 10Las Vegas, NM | 44 | 8 | 5.8 | $1.2M | −3.2% | #318 of 506 |
| 11Roswell, NM | 38 | 19 | 8.0 | $929K | −2.7% | #382 of 506 |
| Deming, NM | Not scored | 3 | 3.3 | $1.7M | −0.2% | |
| Ruidoso, NM | Not scored | 4 | 4.0 | $1.9M | −2.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 34 | 6.0 | $1.9M | +6.9% | #19 of 1,792 |
| 2Doña Ana County, NM | 81 | 34 | 4.0 | $2M | +4.1% | #57 of 1,792 |
| 3Otero County, NM | 73 | 13 | 5.3 | $1.5M | +3.7% | #170 of 1,792 |
| 4Eddy County, NM | 70 | 15 | 6.4 | $1.7M | +0.3% | #228 of 1,792 |
| 5Valencia County, NM | 70 | 16 | 5.8 | $1.4M | +7.2% | #235 of 1,792 |
| 6Santa Fe County, NM | 69 | 47 | 6.6 | $1.7M | +1.2% | #241 of 1,792 |
| 7Rio Arriba County, NM | 65 | 5 | 3.2 | $2.6M | −1.0% | #340 of 1,792 |
| 8Lea County, NM | 58 | 24 | 9.7 | $1M | +0.2% | #626 of 1,792 |
| 9Los Alamos County, NM | 56 | 10 | 12.1 | $1.6M | 0.0% | #676 of 1,792 |
| 10Taos County, NM | 54 | 10 | 6.4 | $1.3M | +0.3% | #754 of 1,792 |
| 11Grant County, NM | 51 | 5 | 4.4 | $1.6M | −3.4% | #862 of 1,792 |
| 12Bernalillo County, NM | 51 | 228 | 8.0 | $1.2M | −1.4% | #874 of 1,792 |
| 13McKinley County, NM | 50 | 9 | 4.2 | $1.6M | −6.1% | #897 of 1,792 |
| 14San Juan County, NM | 45 | 39 | 9.3 | $868K | −0.9% | #1,111 of 1,792 |
| 15Curry County, NM | 41 | 12 | 6.5 | $1.2M | −3.5% | #1,213 of 1,792 |
| 16Chaves County, NM | 37 | 19 | 8.0 | $929K | −2.7% | #1,324 of 1,792 |
| 17San Miguel County, NM | 29 | 8 | 6.7 | $1M | −3.2% | #1,510 of 1,792 |
| 18Roosevelt County, NM | 27 | 5 | 6.7 | $987K | −2.8% | #1,555 of 1,792 |
| 19Cibola County, NM | 20 | 12 | 14.1 | $498K | −0.6% | #1,670 of 1,792 |
| Luna County, NM | Not scored | 3 | 3.3 | $1.7M | −0.2% | |
| Lincoln County, NM | Not scored | 4 | 4.0 | $1.9M | −2.3% | |
| Socorro County, NM | Not scored | 2 | 3.8 | $1.6M | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 2 | 3.7 | $2M | −1.4% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $1.5M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 2 | 4.6 | $1.5M | −3.0% | |
| Guadalupe County, NM | Not scored | 2 | 13.4 | $628K | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 4 | 27.8 | $252K | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in New Mexico?
Map listings as of September 2026 show 566 gyms in New Mexico. 161 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 201 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in New Mexico spend on memberships, classes and admissions?
About $769.9M a year, or $919 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 566 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for gyms?
New Mexico has 6.8 gyms per 10,000 households, 11% below the U.S. rate of 7.6. Spending per gym is $1.4M, 5% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, New Mexico would have about 592, against 566 on map listings. There is one business with payroll in the industry for every 4,166 households, against one for every 3,109 across the U.S. The official count rose 2.0% from 2019 to 2023, against +5.8% for the U.S.
Which market in New Mexico has the highest market score for gyms?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 80 (high). Among 11 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 80 (high). Among 19 scored counties in New Mexico, Sandoval County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 57 for gyms (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
All 51 states
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Top markets for gyms across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Gyms, studios and classes1,135 listings
- Yoga, Pilates and fitness studios182 listings
- Martial arts and dance studios387 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.