Market rankings · New Mexico
Mortgage brokers and lenders in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 322
- 67 chain locations (21%)
- Official establishments
- 130
- +44.4% since 2019
- Household spending a year
- $13.9B
- On rent and homeowner costs
- Listings per 10k households
- 3.8
- 12% below the U.S.
- Housing spending per listing (U.S. = 100)
- 111
- 11% above the U.S.
- Rank among states
- #30 of 51
- Market score 46 · Lower middle
A site report maps the mortgage brokers and lenders on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 322 mortgage brokers and lenders on map listings in New Mexico as of September 2026. Chain locations make up 21% of them, against 21% across the U.S. That is 3.8 per 10,000 households, 12% below the U.S. rate of 4.3.
At $16,591 per household (in line with the U.S. average), households in New Mexico spend about $13.9B a year on rent and homeowner costs. Housing spending per office is 11% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Official counts show 130 businesses with payroll classed as mortgage brokers and real estate lenders in New Mexico in 2023, up 44.4% from 2019. That is one for every 6,442 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as mortgage brokers and real estate lenders in New Mexico.
Among the 50 states and DC, New Mexico ranks #30 for mortgage brokers and lenders, with a Groundwork market score of 46 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (61). The one scored small-town market in or partly in New Mexico, the Clovis area, scores 64.
Every market in New Mexico for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 61 | 25 | 3.5 | 132 | +1.2% | #91 of 373 |
| 2Las Cruces, NM | 57 | 32 | 3.8 | 107 | +4.1% | #128 of 373 |
| 3Farmington, NM | 44 | 19 | 4.6 | 89 | −0.9% | #232 of 373 |
| 4Albuquerque, NM | 34 | 220 | 5.9 | 75 | +0.8% | #327 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clovis, NM | 64 | 5 | 1.9 | 206 | −3.3% | #35 of 177 |
| Hobbs, NM | Not scored | 4 | 1.6 | 266 | +0.2% | |
| Gallup, NM | Not scored | 1 | 0.5 | 802 | −6.1% | |
| Alamogordo, NM | Not scored | 2 | 0.8 | 494 | +3.7% | |
| Roswell, NM | Not scored | 4 | 1.7 | 232 | −2.7% | |
| Carlsbad-Artesia, NM | Not scored | 2 | 0.8 | 529 | +0.3% | |
| Española, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Taos, NM | Not scored | 2 | 1.3 | 320 | +0.3% | |
| Las Vegas, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Silver City, NM | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Deming, NM | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Ruidoso, NM | Not scored | 4 | 4.0 | 99 | −2.3% | |
| Los Alamos, NM | Not scored | 1 | 1.2 | 487 | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 6 | 1.1 | 445 | +6.9% | #5 of 887 |
| 2Valencia County, NM | 70 | 7 | 2.5 | 161 | +7.2% | #120 of 887 |
| 3Santa Fe County, NM | 62 | 25 | 3.5 | 132 | +1.2% | #219 of 887 |
| 4Doña Ana County, NM | 58 | 32 | 3.8 | 107 | +4.1% | #281 of 887 |
| 5Curry County, NM | 50 | 5 | 2.7 | 149 | −3.5% | #436 of 887 |
| 6San Juan County, NM | 47 | 19 | 4.6 | 89 | −0.9% | #497 of 887 |
| 7Bernalillo County, NM | 27 | 207 | 7.3 | 60 | −1.4% | #823 of 887 |
| Lea County, NM | Not scored | 4 | 1.6 | 266 | +0.2% | |
| McKinley County, NM | Not scored | 1 | 0.5 | 802 | −6.1% | |
| Otero County, NM | Not scored | 2 | 0.8 | 494 | +3.7% | |
| Chaves County, NM | Not scored | 4 | 1.7 | 232 | −2.7% | |
| Eddy County, NM | Not scored | 2 | 0.8 | 529 | +0.3% | |
| Rio Arriba County, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Taos County, NM | Not scored | 2 | 1.3 | 320 | +0.3% | |
| Grant County, NM | Not scored | 0 | 0.0 | n/a | −3.4% | |
| San Miguel County, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Cibola County, NM | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Luna County, NM | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Lincoln County, NM | Not scored | 4 | 4.0 | 99 | −2.3% | |
| Los Alamos County, NM | Not scored | 1 | 1.2 | 487 | 0.0% | |
| Roosevelt County, NM | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Socorro County, NM | Not scored | 0 | 0.0 | n/a | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Sierra County, NM | Not scored | 0 | 0.0 | n/a | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 1 | 7.0 | 55 | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in New Mexico?
As of September 2026, map listings count 322 mortgage brokers and lenders in New Mexico. 67 of them (21%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 130 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 44.4% from 2019.
How much do households in New Mexico spend on rent and homeowner costs?
About $13.9B a year, or $16,591 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 322 mortgage brokers and lenders on map listings, housing spending per office is 11% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for mortgage brokers and lenders?
New Mexico has 3.8 mortgage brokers and lenders per 10,000 households, 12% below the U.S. rate of 4.3. The index of housing spending per office is 111, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, New Mexico would have about 356, against 322 on map listings. There is one business with payroll in the industry for every 6,442 households, against one for every 4,897 across the U.S. The official count rose 44.4% from 2019 to 2023, against +9.5% for the U.S.
Which market in New Mexico has the highest market score for mortgage brokers and lenders?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 61 (upper middle). The one scored small-town market in or partly in New Mexico is the Clovis area, at 64 (upper middle). Among 7 scored counties in New Mexico, Sandoval County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 46 for mortgage brokers and lenders (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Real estate2,552 listings
- Real estate agents and brokers1,972 listings
- Property management227 listings
- Home inspectors31 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.