County profile · New Mexico
Chaves County, NM market data
Population, household spending and competition for 56 business types in Chaves County, each scored against other counties.
- Population, 2025
- 63,364
- −2.7% since 2020
- Households
- 23,712
- Median household income
- $52,938
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $156,400
- Jobs located here
- 22,009
- Highest market score
- 66
- Real estate agents and brokers, #324 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Chaves County by name and distance, and the households and spending within reach. Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,364 people live in Chaves County, in 23,712 households. Between 2020 and 2025, the population of Chaves County declined 2.7%, against +3.1% for the U.S. The median household income in Chaves County is $52,938 a year, 34% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Chaves County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on clothing, shoes and related services (73).
The highest Groundwork market scores in Chaves County are for real estate agents and brokers (66), child care centers and preschools (59) and real estate businesses (58). Chaves County ranks #324 of 2,176 scored counties for real estate agents and brokers.
Chaves County is part of the Roswell area. For its number of households, Chaves County has the most map listings, relative to the U.S., for convenience stores (79% above the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in Chaves County
Highest Groundwork market score first. Each score compares Chaves County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 66 | #324 of 2,176 | 30 | 12.7 | Index only | 222 | 7 |
| Child care and preschools | 59 | #564 of 1,611 | 8 | 3.4 | $1.4M | 140 | 13 |
| Real estate | 58 | #654 of 2,229 | 38 | 16.0 | Index only | 220 | 21 |
| Landscaping and lawn care | 57 | #520 of 1,493 | 6 | 2.5 | $4.3M | 147 | 8 |
| Pet businesses | 52 | #993 of 2,200 | 23 | 9.7 | $799K | 91 | 9 |
| Hair salons | 52 | #1,045 of 2,339 | 33 | 13.9 | $590K | 137 | 10 |
| Pet grooming and boarding | 51 | #698 of 1,461 | 6 | 2.5 | $3.1M | 120 | Under 3 |
| Salons, barbers and spas | 50 | #1,154 of 2,385 | 65 | 27.4 | $299K | 141 | 13 |
| Optometrists and eye care | 47 | #736 of 1,302 | 6 | 2.5 | $4.2M | 135 | Under 3 |
| Spas and skin care | 47 | #977 of 1,769 | 12 | 5.1 | $1.6M | 185 | Under 3 |
| Dentists and orthodontists | 47 | #1,037 of 1,886 | 20 | 8.4 | $1.3M | 129 | 12 |
| Grocery stores | 47 | #1,102 of 2,070 | 11 | 4.6 | $11.5M | 123 | 9 |
| Tire shops | 45 | #902 of 1,530 | 10 | 4.2 | $2.5M | 99 | 5 |
| Nail salons | 44 | #852 of 1,328 | 8 | 3.4 | $2.4M | 146 | Under 3 |
| Funeral homes | 44 | #856 of 1,472 | 6 | 2.5 | $575K | 85 | Under 3 |
| Auto repair shops | 42 | #1,559 of 2,378 | 62 | 26.1 | $399K | 90 | 23 |
| Gyms | 37 | #1,324 of 1,792 | 19 | 8.0 | $929K | 71 | 6 |
| Lawn, cleaning and pest control | 37 | #1,345 of 1,771 | 18 | 7.6 | $1.4M | 85 | 22 |
| Roofing and gutters | 35 | #902 of 1,177 | 6 | 2.5 | $9.1M | 107 | Under 3 |
| Grocery and convenience stores | 35 | #1,790 of 2,402 | 57 | 24.0 | $2.2M | 65 | 11 |
| Auto repair and car care | 35 | #1,831 of 2,401 | 99 | 41.8 | $250K | 93 | 43 |
| Martial arts and dance studios | 34 | #1,069 of 1,334 | 15 | 6.3 | $1.2M | 58 | 3 |
| Pizza | 33 | #1,689 of 2,090 | 18 | 7.6 | $4.2M | 82 | 45 |
| Gyms, studios and classes | 33 | #1,707 of 2,088 | 37 | 15.6 | $477K | 72 | 9 |
| Collision repair and body shops | 31 | #1,076 of 1,327 | 10 | 4.2 | $2.5M | 80 | 9 |
| Gas stations | 31 | #1,925 of 2,358 | 46 | 19.4 | $1.4M | 60 | 27 |
| Electricians | 29 | #995 of 1,160 | 7 | 3.0 | $7.8M | 65 | 12 |
| Home repair trades | 29 | #1,859 of 2,057 | 26 | 11.0 | $2.1M | 86 | 38 |
| Barbershops | 28 | #1,128 of 1,356 | 11 | 4.6 | $1.8M | 94 | Under 3 |
| Car washes and detailing | 28 | #1,246 of 1,451 | 12 | 5.1 | $2.1M | 82 | 9 |
| Coffee shops and cafes | 28 | #1,806 of 2,063 | 23 | 9.7 | $3.3M | 88 | 13 |
| Veterinarians | 27 | #1,265 of 1,485 | 10 | 4.2 | $1.8M | 68 | 9 |
| Primary care and pediatrics | 27 | #1,437 of 1,656 | 20 | 8.4 | $1.3M | 71 | 33 |
| HVAC and plumbing | 26 | #1,562 of 1,707 | 13 | 5.5 | $4.2M | 88 | 26 |
| Fast food and sandwich shops | 25 | #1,963 of 2,222 | 34 | 14.3 | $2.2M | 72 | 45 |
| Sit-down restaurants | 25 | #2,195 of 2,405 | 129 | 54.4 | $581K | 88 | 41 |
| Doctors, dentists and clinics | 25 | #2,211 of 2,394 | 186 | 78.4 | $136K | 89 | 67 |
| Insurance agencies | 24 | #1,980 of 2,272 | 48 | 20.2 | $964K | 77 | 27 |
| Restaurants and cafes | 24 | #2,206 of 2,405 | 231 | 97.4 | $325K | 88 | 101 |
| Chiropractors | 23 | #1,391 of 1,490 | 16 | 6.7 | $1.6M | 66 | 8 |
| Bakeries and dessert shops | 23 | #1,767 of 1,889 | 24 | 10.1 | $3.1M | 75 | 13 |
| Clothing and shoe stores | 23 | #1,887 of 2,087 | 41 | 17.3 | $863K | 68 | 11 |
| Clothing, shoes and laundry | 23 | #2,022 of 2,210 | 61 | 25.7 | $580K | 66 | 11 |
| House cleaning | 21 | #817 of 847 | 7 | 3.0 | $3.7M | 58 | 11 |
| Pest control | 19 | #669 of 699 | 5 | 2.1 | $5.2M | 50 | 3 |
| Physical therapy | 16 | #1,377 of 1,422 | 16 | 6.7 | $1.6M | 66 | 14 |
| Convenience stores | 14 | #2,132 of 2,261 | 34 | 14.3 | $3.7M | 47 | Under 3 |
| Dry cleaners | 2 | #506 of 507 | 5 | 2.1 | $7.1M | 45 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 232 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $4.6M | 102 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $11.8M | 94 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.3 | Index only | 217 | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $5.9M | 145 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $12.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.8M | Too few | 4 |
Household spending in Chaves County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.8M | $1,045 | 109 |
| Gasoline and other fuels | $65.5M | $2,761 | 106 |
| Food away from home | $75M | $3,163 | 78 |
| Groceries | $126M | $5,316 | 84 |
| Personal care products and services | $19.5M | $821 | 82 |
| Child care and other personal services | $11.2M | $472 | 81 |
| Memberships, classes and admissions | $17.6M | $744 | 76 |
| Medical and dental services | $25.4M | $1,070 | 83 |
| Pets | $18.4M | $775 | 85 |
| Clothing, shoes and related services | $35.4M | $1,492 | 73 |
| Vehicle insurance | $46.2M | $1,950 | 100 |
| Home repairs, maintenance and insurance | $54.3M | $2,291 | 76 |
| Lawn care, cleaning and other household services | $25.8M | $1,087 | 77 |
| Rent and homeowner costs | $362.4M | $15,282 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Chaves County
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chaves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Mexico 8
- Eddy County, NM61,105 people
- Lincoln County, NM20,224 people
- De Baca County, NM1,576 people
- Roosevelt County, NM18,928 people
- Lea County, NM73,733 people
- Otero County, NM68,816 people
- Curry County, NM47,638 people
- Guadalupe County, NM4,381 people
Questions
How fast is Chaves County, NM growing?
Population estimates put Chaves County at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.
How much do households in Chaves County, NM spend?
Households in Chaves County spend about $362.4M a year on rent and homeowner costs, $126M on groceries and $75M on food away from home. Relative to the U.S., household spending in Chaves County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on clothing, shoes and related services (73).
Which business types have the highest market scores in Chaves County, NM?
Of the business types scored in Chaves County, real estate agents and brokers (66), child care centers and preschools (59) and real estate businesses (58) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #324 of 2,176 scored counties.
How does Chaves County, NM compare with the U.S.?
Median household income in Chaves County is $52,938, 34% below the U.S. median of $80,734. The population fell 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (79% above the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Chaves County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chaves County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Chaves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.