Market rankings · New Mexico
Pizza places in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 497
- 338 chain locations (68%)
- Official establishments
- 1,651
- All limited-service restaurants · +6.8% since 2019
- Household spending a year
- $3B
- On food away from home
- Listings per 10k households
- 5.9
- 26% below the U.S.
- Spending per listing
- $6M
- 18% above the U.S.
- Rank among states
- #32 of 51
- Market score 47 · Lower middle
A site report maps the pizza places on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Mexico has 497 pizza places on map listings as of September 2026. Of those, 338 are chain locations, or 68%, against 58% across the U.S. Per 10,000 households, that is 5.9, 26% below the U.S. rate of 8.0.
Households in New Mexico spend about $3B a year on food away from home, or $3,547 per household, 13% below the U.S. average. That works out to $6M per pizza place, 18% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The official count of businesses with payroll classed as limited-service restaurants in New Mexico was 1,651 in 2023, up 6.8% from 2019. That is one for every 507 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 23 SBA-backed loans worth $15.1M have gone to businesses classed as limited-service restaurants in New Mexico.
Among the 50 states and DC, New Mexico ranks #32 for pizza places, with a Groundwork market score of 47 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (73). Of the 12 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest (70).
Every market in New Mexico for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 73 | 34 | 4.8 | $8.3M | +1.2% | #40 of 387 |
| 2Las Cruces, NM | 67 | 43 | 5.1 | $6.5M | +4.1% | #77 of 387 |
| 3Albuquerque, NM | 53 | 215 | 5.7 | $6.5M | +0.8% | #164 of 387 |
| 4Farmington, NM | 23 | 28 | 6.7 | $4.9M | −0.9% | #363 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 70 | 12 | 5.1 | $7.6M | +0.3% | #72 of 520 |
| 2Alamogordo, NM | 70 | 16 | 6.5 | $5M | +3.7% | #74 of 520 |
| 3Española, NM | 65 | 9 | 5.8 | $5.8M | −1.0% | #113 of 520 |
| 4Taos, NM | 57 | 10 | 6.4 | $5.3M | +0.3% | #175 of 520 |
| 5Hobbs, NM | 55 | 16 | 6.5 | $5.6M | +0.2% | #203 of 520 |
| 6Clovis, NM | 48 | 15 | 5.8 | $5.5M | −3.3% | #271 of 520 |
| 7Las Vegas, NM | 47 | 9 | 6.5 | $4.7M | −3.2% | #287 of 520 |
| 8Roswell, NM | 36 | 18 | 7.6 | $4.2M | −2.7% | #397 of 520 |
| 9Deming, NM | 36 | 6 | 6.5 | $4.1M | −0.2% | #398 of 520 |
| 10Ruidoso, NM | 33 | 8 | 8.0 | $4M | −2.3% | #426 of 520 |
| 11Silver City, NM | 33 | 10 | 8.9 | $3.5M | −3.4% | #428 of 520 |
| 12Gallup, NM | 24 | 15 | 7.0 | $4.2M | −6.1% | #488 of 520 |
| Los Alamos, NM | Not scored | 4 | 4.9 | $11.4M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 30 | 5.3 | $7.7M | +6.9% | #23 of 2,090 |
| 2Valencia County, NM | 72 | 12 | 4.4 | $7.7M | +7.2% | #241 of 2,090 |
| 3Santa Fe County, NM | 70 | 34 | 4.8 | $8.3M | +1.2% | #296 of 2,090 |
| 4Doña Ana County, NM | 67 | 43 | 5.1 | $6.5M | +4.1% | #394 of 2,090 |
| 5Eddy County, NM | 65 | 12 | 5.1 | $7.6M | +0.3% | #466 of 2,090 |
| 6Otero County, NM | 62 | 16 | 6.5 | $5M | +3.7% | #587 of 2,090 |
| 7Rio Arriba County, NM | 58 | 9 | 5.8 | $5.8M | −1.0% | #710 of 2,090 |
| 8Taos County, NM | 50 | 10 | 6.4 | $5.3M | +0.3% | #1,009 of 2,090 |
| 9Lea County, NM | 49 | 16 | 6.5 | $5.6M | +0.2% | #1,060 of 2,090 |
| 10Bernalillo County, NM | 48 | 170 | 6.0 | $6.2M | −1.4% | #1,097 of 2,090 |
| 11Cibola County, NM | 46 | 5 | 5.9 | $5.2M | −0.6% | #1,172 of 2,090 |
| 12Curry County, NM | 42 | 11 | 5.9 | $5.5M | −3.5% | #1,348 of 2,090 |
| 13San Miguel County, NM | 42 | 7 | 5.9 | $5.2M | −3.2% | #1,351 of 2,090 |
| 14San Juan County, NM | 34 | 28 | 6.7 | $4.9M | −0.9% | #1,654 of 2,090 |
| 15Chaves County, NM | 33 | 18 | 7.6 | $4.2M | −2.7% | #1,689 of 2,090 |
| 16Luna County, NM | 33 | 6 | 6.5 | $4.1M | −0.2% | #1,690 of 2,090 |
| 17Lincoln County, NM | 30 | 8 | 8.0 | $4M | −2.3% | #1,785 of 2,090 |
| 18Grant County, NM | 30 | 10 | 8.9 | $3.5M | −3.4% | #1,790 of 2,090 |
| 19Colfax County, NM | 28 | 5 | 9.3 | $3.3M | −1.4% | #1,838 of 2,090 |
| 20McKinley County, NM | 22 | 15 | 7.0 | $4.2M | −6.1% | #1,967 of 2,090 |
| Los Alamos County, NM | Not scored | 4 | 4.9 | $11.4M | 0.0% | |
| Roosevelt County, NM | Not scored | 4 | 5.4 | $5.7M | −2.8% | |
| Socorro County, NM | Not scored | 3 | 5.7 | $4.9M | −4.3% | |
| Torrance County, NM | Not scored | 3 | 5.0 | $6.4M | +6.9% | |
| Sierra County, NM | Not scored | 3 | 5.5 | $4.9M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 5 | 11.4 | $2.6M | −3.0% | |
| Guadalupe County, NM | Not scored | 2 | 13.4 | $2.4M | −2.2% | |
| Mora County, NM | Not scored | 2 | 10.2 | $3M | −3.3% | |
| Hidalgo County, NM | Not scored | 2 | 13.5 | $2.3M | −5.6% | |
| Union County, NM | Not scored | 2 | 13.9 | $2.2M | −5.5% | |
| Catron County, NM | Not scored | 2 | 11.2 | $2.5M | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in New Mexico?
Map listings as of September 2026 show 497 pizza places in New Mexico. 338 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 1,651 businesses with payroll classed as limited-service restaurants in 2023, up 6.8% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 287 one-person businesses have no payroll, by official counts.
How much do households in New Mexico spend on food away from home?
About $3B a year, or $3,547 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 497 pizza places on map listings, it comes to $6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for pizza places?
New Mexico has 5.9 pizza places per 10,000 households, 26% below the U.S. rate of 8.0. Spending per pizza place is $6M, 18% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, New Mexico would have about 584, against 497 on map listings. There is one business with payroll in the industry for every 507 households, against one for every 478 across the U.S. The official count rose 6.8% from 2019 to 2023, against +6.1% for the U.S.
Which market in New Mexico has the highest market score for pizza places?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 73 (upper middle). Among 12 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest, at 70 (upper middle). Among 20 scored counties in New Mexico, Sandoval County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 47 for pizza places (lower middle), #32 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
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Top markets for pizza places across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Restaurants and cafes8,110 listings
- Sit-down restaurants4,436 listings
- Fast food and sandwich shops1,081 listings
- Coffee shops and cafes999 listings
- Bakeries and dessert shops690 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.