Small-town market profile · New Mexico
Los Alamos, NM area market data
Population, household spending and competition for 56 business types in the Los Alamos area, each scored against other small-town markets.
- Population, 2025
- 19,407
- 0.0% since 2020
- Households
- 8,247
- Median household income
- $147,139
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $495,800
- Jobs located here
- 20,699
- Highest market score
- 86
- Sit-down restaurants, #6 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Los Alamos area by name and distance, and the households and spending within reach. Or open the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,407 people live in the Los Alamos area, in 8,247 households. Population estimates put the population change in the Los Alamos area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The median household income in the Los Alamos area is $147,139 a year, 82% above the U.S. median of $80,734. That rose 21.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Los Alamos area spend the most on child care and other personal services (an index of 201, where 100 is the U.S. average) and the least on vehicle insurance (101).
The highest Groundwork market scores in the Los Alamos area are for sit-down restaurants (86), auto repair and car care businesses (84) and restaurants and cafes (84). The Los Alamos area ranks #6 of 538 scored small-town markets for sit-down restaurants.
The Los Alamos area is made up of one county, Los Alamos County. For its number of households, the Los Alamos area has the most map listings, relative to the U.S., for gyms and studios (71% above the U.S. rate) and the fewest for grocery and convenience stores (35% below the U.S. rate).
All 56 business types in the Los Alamos area
Highest Groundwork market score first. Each score compares the Los Alamos area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 86 | #6 of 538 | 35 | 42.4 | $1.3M | 196 | 10 |
| Auto repair and car care | 84 | #10 of 538 | 20 | 24.3 | $499K | 186 | 9 |
| Restaurants and cafes | 84 | #15 of 538 | 61 | 74.0 | $747K | 201 | 28 |
| Auto repair shops | 83 | #14 of 538 | 13 | 15.8 | $768K | 173 | 6 |
| Grocery and convenience stores | 82 | #13 of 538 | 10 | 12.1 | $6.1M | 180 | 4 |
| Home repair trades | 81 | #8 of 526 | 9 | 10.9 | $3.5M | 145 | 8 |
| Gas stations | 77 | #39 of 536 | 6 | 7.3 | $3.9M | 165 | 3 |
| Grocery stores | 75 | #43 of 506 | 5 | 6.1 | $12.2M | 131 | 3 |
| Fast food and sandwich shops | 70 | #83 of 537 | 5 | 6.1 | $9.1M | 299 | 17 |
| Hair salons | 68 | #69 of 538 | 15 | 18.2 | $753K | 175 | 5 |
| Salons, barbers and spas | 64 | #90 of 538 | 27 | 32.7 | $418K | 197 | 10 |
| Pet businesses | 64 | #100 of 527 | 5 | 6.1 | $2.3M | 266 | 9 |
| Coffee shops and cafes | 63 | #123 of 529 | 12 | 14.6 | $3.8M | 103 | Under 3 |
| Spas and skin care | 61 | #132 of 504 | 6 | 7.3 | $1.9M | 215 | 3 |
| Gyms | 59 | #156 of 506 | 10 | 12.1 | $1.6M | 120 | 6 |
| Electricians | 58 | #103 of 295 | 5 | 6.1 | $6.3M | 53 | 4 |
| Primary care and pediatrics | 56 | #183 of 458 | 7 | 8.5 | $2M | 114 | 13 |
| Real estate | 55 | #200 of 536 | 33 | 40.0 | Index only | 133 | 7 |
| Gyms, studios and classes | 55 | #204 of 535 | 21 | 25.5 | $742K | 112 | 9 |
| Insurance agencies | 54 | #226 of 537 | 12 | 14.6 | $1.4M | 109 | 6 |
| Martial arts and dance studios | 52 | #174 of 378 | 8 | 9.7 | $1.9M | 96 | 3 |
| Real estate agents and brokers | 51 | #251 of 533 | 30 | 36.4 | Index only | 116 | 4 |
| Doctors, dentists and clinics | 49 | #276 of 538 | 76 | 92.2 | $187K | 123 | 33 |
| Dentists and orthodontists | 48 | #275 of 526 | 11 | 13.3 | $1.3M | 131 | 11 |
| Physical therapy | 43 | #257 of 400 | 7 | 8.5 | $2M | 85 | 5 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.9 | $5.1M | 585 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.9 | $7.9M | 166 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.9 | $3.6M | 217 | 11 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.9 | $3.6M | 113 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.9 | $11.4M | 224 | 17 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $3.8M | 200 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.6 | $4.7M | 198 | 4 |
| Convenience stores | Not scored | Not scored | 3 | 3.6 | $20.3M | 258 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.6 | $4.9M | 166 | 6 |
| Nail salons | Not scored | Not scored | 3 | 3.6 | $3.8M | 225 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.6 | $3.9M | 153 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.6 | $5.2M | 128 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.4 | $22.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.4 | $4.8M | Too few | 8 |
| Property management | Not scored | Not scored | 2 | 2.4 | Index only | Too few | 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.2 | $1.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $14.6M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $11.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.2 | $11.7M | Too few | 4 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Los Alamos area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $1,210 | 126 |
| Gasoline and other fuels | $23.6M | $2,858 | 110 |
| Food away from home | $45.6M | $5,525 | 136 |
| Groceries | $61M | $7,394 | 117 |
| Personal care products and services | $11.3M | $1,370 | 136 |
| Child care and other personal services | $9.6M | $1,169 | 201 |
| Memberships, classes and admissions | $15.6M | $1,888 | 192 |
| Medical and dental services | $14.2M | $1,724 | 134 |
| Pets | $11.7M | $1,417 | 156 |
| Clothing, shoes and related services | $20.6M | $2,497 | 121 |
| Vehicle insurance | $16.4M | $1,986 | 101 |
| Home repairs, maintenance and insurance | $31.6M | $3,834 | 127 |
| Lawn care, cleaning and other household services | $14.6M | $1,768 | 125 |
| Rent and homeowner costs | $190.1M | $23,052 | 138 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Los Alamos area
- Population, 2025 estimate
- 19,4070.0% since 2020
- Households
- 8,247
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 109 sq. mi.
- People per square mile
- 178
- Median household income
- $147,139+21.3% vs. 2015–2019, before inflation
- Average household income
- $170,885
- Median home value
- $495,800
- Jobs located here
- 20,699
- Daytime population
- 29,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Los Alamos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Los Alamos area 1
- Los Alamos County, NM19,435 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
Questions
How fast is the Los Alamos, NM area growing?
Population estimates put the Los Alamos area at 19,407 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 8,247 households. Against the 2015–2019 survey, median household income rose 21.3%, before inflation.
How much do households in the Los Alamos, NM area spend?
Households in the Los Alamos area spend about $190.1M a year on rent and homeowner costs, $61M on groceries and $45.6M on food away from home. Relative to the U.S., household spending in the Los Alamos area runs highest on child care and other personal services (an index of 201, where 100 is the U.S. average) and lowest on vehicle insurance (101).
Which business types have the highest market scores in the Los Alamos, NM area?
Of the business types scored in the Los Alamos area, sit-down restaurants (86), auto repair and car care businesses (84) and restaurants and cafes (84) have the highest Groundwork market scores. For sit-down restaurants, that ranks #6 of 538 scored small-town markets.
How does the Los Alamos, NM area compare with the U.S.?
Median household income in the Los Alamos area is $147,139, 82% above the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $495,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gyms and studios (71% above the U.S. rate) and lowest for grocery and convenience stores (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in the Los Alamos area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Los Alamos area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Los Alamos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Los Alamos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.