Groundwork

Market rankings · New Mexico

Clothing, shoe and laundry businesses in New Mexico

Markets across New Mexico ranked by the Groundwork market score for clothing, shoe and laundry businesses, with competitor counts and household spending for each.

Listings
1,864
634 chain locations (34%)
Official establishments
657
−12.4% since 2019
Household spending a year
$1.4B
On clothing, shoes and related services
Listings per 10k households
22.3
4% below the U.S.
Spending per listing
$739K
16% below the U.S.
Rank among states
#46 of 51
Market score 26 · Lower middle

A site report maps the clothing, shoe and laundry businesses on map listings around any address in New Mexico by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,864 clothing, shoe and laundry businesses in New Mexico. 634 of them (34%) are chain locations, against 37% across the U.S. That comes to 22.3 for every 10,000 households, 4% below the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in New Mexico comes to about $1.4B a year: $1,645 per household, 20% below the U.S. average. That is about $739K of household spending for each business on map listings, 16% below the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in New Mexico was 657 in 2023, down 12.4% from 2019. That is one for every 1,275 households, against one for every 1,008 across the U.S. Across the U.S., the count fell 12.0% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $4.7M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in New Mexico.

Among the 50 states and DC, New Mexico ranks #46 for clothing, shoe and laundry businesses, with a Groundwork market score of 26 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (66). Of the 12 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (61).

Every market in New Mexico for clothing, shoe and laundry businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Mexico, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Las Cruces, NM6611013.0$1.2M+4.1%#85 of 387
2Albuquerque, NM4275320.0$853K+0.8%#256 of 387
3Farmington, NM179021.6$717K−0.9%#366 of 387
4Santa Fe, NM1732245.5$405K+1.2%#369 of 387

Small-town markets

Small-town markets reaching New Mexico, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Alamogordo, NM613213.1$1.2M+3.7%#168 of 536
2Española, NM581710.9$1.4M−1.0%#199 of 536
3Carlsbad-Artesia, NM454619.5$902K+0.3%#315 of 536
4Las Vegas, NM401510.8$1.3M−3.2%#357 of 536
5Deming, NM401617.3$767K−0.2%#363 of 536
6Roswell, NM246125.7$580K−2.7%#479 of 536
7Hobbs, NM228534.5$490K+0.2%#496 of 536
8Silver City, NM182219.5$749K−3.4%#510 of 536
9Taos, NM175132.8$484K+0.3%#514 of 536
10Clovis, NM136223.8$624K−3.3%#525 of 536
11Ruidoso, NM75151.0$298K−2.3%#532 of 536
12Gallup, NM57133.3$427K−6.1%#534 of 536
Los Alamos, NMNot scored44.9$5.1M0.0%

Counties

Counties in New Mexico, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM87427.4$2.5M+6.9%#45 of 2,210
2Valencia County, NM613412.3$1.3M+7.2%#675 of 2,210
3Otero County, NM563213.1$1.2M+3.7%#868 of 2,210
4Rio Arriba County, NM541710.9$1.4M−1.0%#934 of 2,210
5Doña Ana County, NM5211013.0$1.2M+4.1%#1,046 of 2,210
6Eddy County, NM374619.5$902K+0.3%#1,619 of 2,210
7Luna County, NM351617.3$767K−0.2%#1,695 of 2,210
8San Miguel County, NM291512.6$1.1M−3.2%#1,863 of 2,210
9Roosevelt County, NM291418.8$762K−2.8%#1,870 of 2,210
10Sierra County, NM27712.9$1M−1.4%#1,913 of 2,210
11Bernalillo County, NM2767523.6$719K−1.4%#1,921 of 2,210
12Chaves County, NM236125.7$580K−2.7%#2,022 of 2,210
13Santa Fe County, NM2332245.5$405K+1.2%#2,025 of 2,210
14Cibola County, NM211517.6$816K−0.6%#2,046 of 2,210
15San Juan County, NM199021.6$717K−0.9%#2,089 of 2,210
16Lea County, NM188534.5$490K+0.2%#2,118 of 2,210
17Colfax County, NM151120.5$727K−1.4%#2,154 of 2,210
18Taos County, NM145132.8$484K+0.3%#2,167 of 2,210
19Grant County, NM132219.5$749K−3.4%#2,170 of 2,210
20Curry County, NM94825.8$584K−3.5%#2,193 of 2,210
21Lincoln County, NM65151.0$298K−2.3%#2,203 of 2,210
22McKinley County, NM57133.3$427K−6.1%#2,205 of 2,210
Los Alamos County, NMNot scored44.9$5.1M0.0%
Socorro County, NMNot scored47.6$1.8M−4.3%
Torrance County, NMNot scored23.3$4.5M+6.9%
Show all 33 counties
Counties in New Mexico, ranked for clothing, shoe and laundry businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quay County, NMNot scored715.9$900K−3.0%
Guadalupe County, NMNot scored213.4$1.2M−2.2%
Mora County, NMNot scored00.0n/a−3.3%
Hidalgo County, NMNot scored427.1$538K−5.6%
Union County, NMNot scored641.7$344K−5.5%
Catron County, NMNot scored00.0n/a+6.1%
De Baca County, NMNot scored00.0n/a−2.4%
Harding County, NMNot scored00.0n/a−5.4%

Markets with fewer than 5 clothing, shoe and laundry businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many clothing, shoe and laundry businesses are in New Mexico?

There are 1,864 clothing, shoe and laundry businesses on map listings in New Mexico as of September 2026. 634 of them (34%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 657 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 12.4% from 2019. Another 913 one-person businesses have no payroll, by official counts.

How much do households in New Mexico spend on clothing, shoes and related services?

About $1.4B a year, or $1,645 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 1,864 clothing, shoe and laundry businesses on map listings, it comes to $739K per business. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.

How does New Mexico compare with the U.S. for clothing, shoe and laundry businesses?

New Mexico has 22.3 clothing, shoe and laundry businesses per 10,000 households, 4% below the U.S. rate of 23.3. Spending per business is $739K, 16% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, New Mexico would have about 1,565, against 1,864 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 1,008 across the U.S. The official count fell 12.4% from 2019 to 2023, against −12.0% for the U.S.

Which market in New Mexico has the highest market score for clothing, shoe and laundry businesses?

Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 66 (upper middle). Among 12 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 61 (upper middle). Among 22 scored counties in New Mexico, Sandoval County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 26 for clothing, shoe and laundry businesses (lower middle), #46 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing, shoes and laundry in other states

All 51 states

Top markets for clothing, shoe and laundry businesses across the U.S. · All business types in New Mexico

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.