Market rankings · New Mexico
Funeral homes in New Mexico
Markets across New Mexico ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 116
- 12 chain locations (10%)
- Official establishments
- 66
- +8.2% since 2019
- Household spending a year
- $124.6M
- On funerals
- Listings per 10k households
- 1.4
- 33% below the U.S.
- Spending per listing
- $1.1M
- 58% above the U.S.
- Rank among states
- #9 of 51
- Market score 68 · Upper middle
A site report maps the funeral homes on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 116 funeral homes in New Mexico. Of those, 12 are chain locations, or 10%, against 10% across the U.S. Per 10,000 households, that is 1.4, 33% below the U.S. rate of 2.1.
Households in New Mexico spend about $124.6M a year on funerals, or $149 per household, 4% above the U.S. average. Spread across 116 funeral homes, that is $1.1M per home, 58% above the U.S. figure of $679K.
In 2023, official counts showed 66 businesses with payroll in New Mexico classed as funeral homes and funeral services, up 8.2% from 2019. That is one for every 12,688 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years.
Among the 50 states and DC, New Mexico ranks #9 for funeral homes, with a Groundwork market score of 68 (upper middle). Of the 3 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (78). Of the 3 scored small-town markets in or partly in New Mexico, the Gallup area scores highest (55).
Every market in New Mexico for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 78 | 11 | 1.6 | $1.1M | +1.2% | #35 of 377 |
| 2Albuquerque, NM | 70 | 35 | 0.9 | $1.5M | +0.8% | #70 of 377 |
| 3Farmington, NM | 40 | 10 | 2.4 | $638K | −0.9% | #244 of 377 |
| Las Cruces, NM | Not scored | 4 | 0.5 | $3M | +4.1% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gallup, NM | 55 | 5 | 2.3 | $618K | −6.1% | #144 of 365 |
| 2Roswell, NM | 53 | 6 | 2.5 | $575K | −2.7% | #158 of 365 |
| 3Hobbs, NM | 44 | 7 | 2.8 | $429K | +0.2% | #209 of 365 |
| Alamogordo, NM | Not scored | 3 | 1.2 | $1.3M | +3.7% | |
| Clovis, NM | Not scored | 4 | 1.5 | $759K | −3.3% | |
| Carlsbad-Artesia, NM | Not scored | 4 | 1.7 | $706K | +0.3% | |
| Española, NM | Not scored | 2 | 1.3 | $1.2M | −1.0% | |
| Taos, NM | Not scored | 2 | 1.3 | $1.3M | +0.3% | |
| Las Vegas, NM | Not scored | 3 | 2.2 | $801K | −3.2% | |
| Silver City, NM | Not scored | 2 | 1.8 | $1.2M | −3.4% | |
| Deming, NM | Not scored | 2 | 2.2 | $897K | −0.2% | |
| Ruidoso, NM | Not scored | 4 | 4.0 | $409K | −2.3% | |
| Los Alamos, NM | Not scored | 1 | 1.2 | $1.2M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 81 | 11 | 1.6 | $1.1M | +1.2% | #60 of 1,472 |
| 2Bernalillo County, NM | 65 | 26 | 0.9 | $1.5M | −1.4% | #346 of 1,472 |
| 3San Juan County, NM | 53 | 10 | 2.4 | $638K | −0.9% | #624 of 1,472 |
| 4Chaves County, NM | 44 | 6 | 2.5 | $575K | −2.7% | #856 of 1,472 |
| 5McKinley County, NM | 43 | 5 | 2.3 | $618K | −6.1% | #887 of 1,472 |
| 6Lea County, NM | 34 | 7 | 2.8 | $429K | +0.2% | #1,119 of 1,472 |
| Doña Ana County, NM | Not scored | 4 | 0.5 | $3M | +4.1% | |
| Sandoval County, NM | Not scored | 4 | 0.7 | $2.3M | +6.9% | |
| Valencia County, NM | Not scored | 4 | 1.5 | $1.1M | +7.2% | |
| Otero County, NM | Not scored | 3 | 1.2 | $1.3M | +3.7% | |
| Eddy County, NM | Not scored | 4 | 1.7 | $706K | +0.3% | |
| Curry County, NM | Not scored | 3 | 1.6 | $693K | −3.5% | |
| Rio Arriba County, NM | Not scored | 2 | 1.3 | $1.2M | −1.0% | |
| Taos County, NM | Not scored | 2 | 1.3 | $1.3M | +0.3% | |
| Grant County, NM | Not scored | 2 | 1.8 | $1.2M | −3.4% | |
| San Miguel County, NM | Not scored | 3 | 2.5 | $684K | −3.2% | |
| Cibola County, NM | Not scored | 1 | 1.2 | $1.4M | −0.6% | |
| Luna County, NM | Not scored | 2 | 2.2 | $897K | −0.2% | |
| Lincoln County, NM | Not scored | 4 | 4.0 | $409K | −2.3% | |
| Los Alamos County, NM | Not scored | 1 | 1.2 | $1.2M | 0.0% | |
| Roosevelt County, NM | Not scored | 1 | 1.3 | $956K | −2.8% | |
| Socorro County, NM | Not scored | 2 | 3.8 | $531K | −4.3% | |
| Torrance County, NM | Not scored | 1 | 1.7 | $942K | +6.9% | |
| Colfax County, NM | Not scored | 1 | 1.9 | $1.1M | −1.4% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $659K | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 2 | 4.6 | $340K | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | $283K | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 1 | 7.0 | $285K | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 1 | 12.2 | $133K | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in New Mexico?
New Mexico has 116 funeral homes on map listings as of September 2026. 12 of them (10%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 66 businesses with payroll classed as funeral homes and funeral services in 2023, up 8.2% from 2019.
How much do households in New Mexico spend on funerals?
About $124.6M a year, or $149 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 116 funeral homes on map listings, it comes to $1.1M per home. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for funeral homes?
New Mexico has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $1.1M, 58% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, New Mexico would have about 184, against 116 on map listings. There is one business with payroll in the industry for every 12,688 households, against one for every 8,510 across the U.S. The official count rose 8.2% from 2019 to 2023, against −1.7% for the U.S.
Which market in New Mexico has the highest market score for funeral homes?
Among 3 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 78 (high). Among 3 scored small-town markets in or partly in New Mexico, the Gallup area scores highest, at 55 (upper middle). Among 6 scored counties in New Mexico, Santa Fe County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 68 for funeral homes (upper middle), #9 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
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- Delaware
- District of Columbia
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- Georgia
- Hawaii
- Idaho
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- Indiana
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- Kansas
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- Louisiana
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- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in New Mexico
Screening a site or an acquisition in New Mexico?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.