Small-town market profile · New Mexico
Alamogordo, NM area market data
How the Alamogordo area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,368
- +3.7% since 2020
- Households
- 24,480
- Median household income
- $55,876
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $162,700
- Jobs located here
- 16,220
- Highest market score
- 82
- Martial arts and dance studios, #6 of 378 scored small-town markets
A site report maps the competitors on map listings around any address in the Alamogordo area by name and distance, and the households and spending within reach. Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Alamogordo area has an estimated 70,368 people and 24,480 households. Population estimates show the Alamogordo area grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Alamogordo area is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
Relative to the U.S., household spending in the Alamogordo area runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on clothing, shoes and related services (74).
Of the business types scored in the Alamogordo area, martial arts and dance studios (82), gyms and studios (82) and dentists and orthodontists (82) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #6 of 378 scored small-town markets.
The Alamogordo area is made up of one county, Otero County. Against the U.S., map listings per household run highest for car washes and detailers (82% above the U.S. rate) and lowest for lawn care, cleaning and pest control companies (51% below the U.S. rate).
All 56 business types in the Alamogordo area
Highest Groundwork market score first. Each score compares the Alamogordo area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 82 | #6 of 378 | 6 | 2.5 | $3.2M | 156 | Under 3 |
| Gyms, studios and classes | 82 | #10 of 535 | 22 | 9.0 | $861K | 130 | 4 |
| Dentists and orthodontists | 82 | #11 of 526 | 9 | 3.7 | $3M | 306 | 10 |
| Chiropractors | 81 | #7 of 426 | 7 | 2.9 | $3.9M | 162 | 3 |
| Gyms | 80 | #13 of 506 | 13 | 5.3 | $1.5M | 112 | 4 |
| Primary care and pediatrics | 79 | #25 of 458 | 6 | 2.5 | $4.5M | 254 | 18 |
| Hair salons | 77 | #20 of 538 | 39 | 15.9 | $536K | 124 | 5 |
| Landscaping and lawn care | 77 | #30 of 399 | 6 | 2.5 | $4.6M | 157 | 7 |
| Child care and preschools | 77 | #33 of 454 | 10 | 4.1 | $1.2M | 115 | 11 |
| Lawn, cleaning and pest control | 76 | #37 of 481 | 10 | 4.1 | $2.8M | 164 | 11 |
| Optometrists and eye care | 74 | #34 of 400 | 6 | 2.5 | $4.5M | 144 | Under 3 |
| Pet grooming and boarding | 74 | #37 of 387 | 9 | 3.7 | $2.2M | 85 | Under 3 |
| Restaurants and cafes | 74 | #56 of 538 | 188 | 76.8 | $427K | 115 | 74 |
| Insurance agencies | 72 | #91 of 537 | 28 | 11.4 | $1.7M | 132 | 12 |
| Collision repair and body shops | 71 | #53 of 387 | 5 | 2.0 | $4.9M | 160 | 8 |
| Doctors, dentists and clinics | 71 | #83 of 538 | 129 | 52.7 | $210K | 138 | 38 |
| Property management | 70 | #22 of 180 | 6 | 2.5 | Index only | 116 | 6 |
| Sit-down restaurants | 70 | #74 of 538 | 100 | 40.8 | $803K | 121 | 30 |
| Pizza | 70 | #74 of 520 | 16 | 6.5 | $5M | 99 | 32 |
| Tire shops | 70 | #78 of 431 | 8 | 3.3 | $3.1M | 123 | 5 |
| Grocery and convenience stores | 70 | #81 of 538 | 44 | 18.0 | $3M | 90 | 9 |
| Spas and skin care | 69 | #69 of 504 | 15 | 6.1 | $1.4M | 159 | 3 |
| Fast food and sandwich shops | 68 | #107 of 537 | 28 | 11.4 | $2.9M | 94 | 32 |
| Salons, barbers and spas | 66 | #82 of 538 | 77 | 31.5 | $271K | 128 | 12 |
| Physical therapy | 66 | #86 of 400 | 9 | 3.7 | $3M | 125 | 7 |
| Pet businesses | 66 | #90 of 527 | 33 | 13.5 | $593K | 68 | 6 |
| Auto repair shops | 65 | #109 of 538 | 49 | 20.0 | $502K | 113 | 29 |
| Gas stations | 62 | #147 of 536 | 34 | 13.9 | $1.9M | 81 | 25 |
| Grocery stores | 61 | #149 of 506 | 15 | 6.1 | $8.9M | 96 | 8 |
| Clothing, shoes and laundry | 61 | #168 of 536 | 32 | 13.1 | $1.2M | 133 | 8 |
| Veterinarians | 59 | #134 of 398 | 12 | 4.9 | $1.6M | 60 | 6 |
| Barbershops | 59 | #135 of 377 | 10 | 4.1 | $2.1M | 111 | Under 3 |
| Real estate | 59 | #147 of 536 | 55 | 22.5 | Index only | 162 | 31 |
| Real estate agents and brokers | 59 | #149 of 533 | 45 | 18.4 | Index only | 157 | 18 |
| Clothing and shoe stores | 59 | #190 of 536 | 24 | 9.8 | $1.6M | 123 | 8 |
| Bakeries and dessert shops | 58 | #173 of 507 | 19 | 7.8 | $4.2M | 102 | 9 |
| Coffee shops and cafes | 58 | #186 of 529 | 22 | 9.0 | $3.7M | 99 | 9 |
| Auto repair and car care | 58 | #197 of 538 | 97 | 39.6 | $254K | 94 | 40 |
| Convenience stores | 53 | #255 of 529 | 24 | 9.8 | $5.6M | 71 | Under 3 |
| Nail salons | 50 | #211 of 387 | 13 | 5.3 | $1.6M | 96 | Under 3 |
| Roofing and gutters | 47 | #164 of 288 | 10 | 4.1 | $5.9M | 70 | 4 |
| Electricians | 46 | #181 of 295 | 10 | 4.1 | $5.9M | 49 | 13 |
| Car washes and detailing | 46 | #254 of 441 | 17 | 6.9 | $1.4M | 57 | 4 |
| HVAC and plumbing | 36 | #380 of 476 | 21 | 8.6 | $2.8M | 59 | 21 |
| Home repair trades | 36 | #427 of 526 | 41 | 16.7 | $1.4M | 59 | 38 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.9M | 108 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.2 | $1.3M | 187 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $9.2M | 144 | 4 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $12.5M | 100 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $6.3M | 155 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $37.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $27.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Alamogordo area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.6M | $1,005 | 105 |
| Gasoline and other fuels | $65.3M | $2,667 | 103 |
| Food away from home | $80.3M | $3,280 | 81 |
| Groceries | $133.5M | $5,454 | 86 |
| Personal care products and services | $20.9M | $853 | 85 |
| Child care and other personal services | $11.5M | $471 | 81 |
| Memberships, classes and admissions | $18.9M | $774 | 79 |
| Medical and dental services | $27.1M | $1,107 | 86 |
| Pets | $19.6M | $800 | 88 |
| Clothing, shoes and related services | $37.4M | $1,529 | 74 |
| Vehicle insurance | $46.5M | $1,899 | 97 |
| Home repairs, maintenance and insurance | $59.1M | $2,415 | 80 |
| Lawn care, cleaning and other household services | $27.6M | $1,126 | 80 |
| Rent and homeowner costs | $385.2M | $15,736 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alamogordo area
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamogordo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alamogordo area 1
- Otero County, NM68,816 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
- Las Vegas, NM area30,999 people
Questions
How fast is the Alamogordo, NM area growing?
Population estimates put the Alamogordo area at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income rose 33.1% from the 2015–2019 survey, before inflation.
How much do households in the Alamogordo, NM area spend?
Households in the Alamogordo area spend about $385.2M a year on rent and homeowner costs, $133.5M on groceries and $80.3M on food away from home. Set against the U.S., households in the Alamogordo area spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on clothing, shoes and related services (74).
Which business types have the highest market scores in the Alamogordo, NM area?
The highest Groundwork market scores in the Alamogordo area are for martial arts and dance studios (82), gyms and studios (82) and dentists and orthodontists (82). The Alamogordo area ranks #6 of 378 scored small-town markets for martial arts and dance studios.
How does the Alamogordo, NM area compare with the U.S.?
The median household income in the Alamogordo area is $55,876 a year, 31% below the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,700, against $332,700 for the U.S. For its number of households, the Alamogordo area has the most map listings, relative to the U.S., for car washes and detailers (82% above the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Alamogordo area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamogordo area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Alamogordo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.