County profile · New Mexico
Taos County, NM market data
How Taos County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,564
- +0.3% since 2020
- Households
- 15,549
- Median household income
- $58,950
- +53.8% vs. 2015–2019, before inflation
- Median home value
- $382,800
- Jobs located here
- 10,507
- Highest market score
- 77
- Auto repair shops, #160 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Taos County by name and distance, and the households and spending within reach. Or open the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Taos County has an estimated 34,564 people and 15,549 households. Population estimates put the population change in Taos County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Median household income in Taos County is $58,950, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.8%, before inflation.
Relative to the U.S., household spending in Taos County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Of the business types scored in Taos County, auto repair shops (77), auto repair and car care businesses (74) and insurance agencies (73) have the highest Groundwork market scores. For auto repair shops, that ranks #160 of 2,378 scored counties.
Taos County is part of the Taos area. Against the U.S., map listings per household run highest for coffee shops and cafes (87% above the U.S. rate) and lowest for insurance agencies (59% below the U.S. rate).
All 56 business types in Taos County
Highest Groundwork market score first. Each score compares Taos County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 77 | #160 of 2,378 | 16 | 10.3 | $1.1M | 239 | 11 |
| Auto repair and car care | 74 | #240 of 2,401 | 35 | 22.5 | $486K | 181 | 18 |
| Insurance agencies | 73 | #373 of 2,272 | 10 | 6.4 | $3.1M | 250 | 7 |
| Car washes and detailing | 69 | #249 of 1,451 | 5 | 3.2 | $3.4M | 135 | Under 3 |
| Child care and preschools | 69 | #276 of 1,611 | 6 | 3.9 | $1.4M | 142 | 8 |
| Hair salons | 64 | #492 of 2,339 | 25 | 16.1 | $545K | 127 | 4 |
| Dentists and orthodontists | 59 | #613 of 1,886 | 12 | 7.7 | $1.5M | 150 | 8 |
| Convenience stores | 59 | #781 of 2,261 | 8 | 5.1 | $10.7M | 136 | Under 3 |
| Martial arts and dance studios | 58 | #435 of 1,334 | 6 | 3.9 | $2.2M | 111 | Under 3 |
| Salons, barbers and spas | 58 | #749 of 2,385 | 49 | 31.5 | $278K | 131 | 7 |
| Pet businesses | 56 | #804 of 2,200 | 13 | 8.4 | $999K | 114 | 10 |
| Gyms | 54 | #754 of 1,792 | 10 | 6.4 | $1.3M | 103 | 5 |
| Grocery and convenience stores | 53 | #1,053 of 2,402 | 20 | 12.9 | $4.3M | 127 | 12 |
| Fast food and sandwich shops | 52 | #1,054 of 2,222 | 15 | 9.6 | $3.5M | 116 | 29 |
| Pizza | 50 | #1,009 of 2,090 | 10 | 6.4 | $5.3M | 104 | 29 |
| Gas stations | 50 | #1,169 of 2,358 | 25 | 16.1 | $1.8M | 75 | 14 |
| Gyms, studios and classes | 49 | #1,120 of 2,088 | 24 | 15.4 | $559K | 84 | 5 |
| Primary care and pediatrics | 48 | #894 of 1,656 | 9 | 5.8 | $2M | 110 | 20 |
| Doctors, dentists and clinics | 46 | #1,362 of 2,394 | 85 | 54.7 | $208K | 137 | 39 |
| Optometrists and eye care | 42 | #860 of 1,302 | 6 | 3.9 | $3M | 94 | Under 3 |
| Physical therapy | 42 | #928 of 1,422 | 9 | 5.8 | $2M | 82 | 5 |
| Home repair trades | 42 | #1,393 of 2,057 | 12 | 7.7 | $3.2M | 131 | 41 |
| Pet grooming and boarding | 40 | #956 of 1,461 | 6 | 3.9 | $2.2M | 85 | 7 |
| Chiropractors | 38 | #1,061 of 1,490 | 8 | 5.1 | $2.2M | 93 | 6 |
| HVAC and plumbing | 38 | #1,265 of 1,707 | 7 | 4.5 | $5.4M | 114 | 24 |
| Real estate | 37 | #1,785 of 2,229 | 49 | 31.5 | Index only | 118 | 38 |
| Real estate agents and brokers | 36 | #1,801 of 2,176 | 43 | 27.7 | Index only | 107 | 21 |
| Grocery stores | 35 | #1,497 of 2,070 | 10 | 6.4 | $8.6M | 92 | 10 |
| Spas and skin care | 30 | #1,525 of 1,769 | 17 | 10.9 | $802K | 92 | Under 3 |
| Yoga, Pilates and fitness studios | 29 | #707 of 777 | 8 | 5.1 | $1.7M | 41 | 5 |
| Bakeries and dessert shops | 21 | #1,797 of 1,889 | 17 | 10.9 | $3.1M | 75 | 19 |
| Sit-down restaurants | 20 | #2,308 of 2,405 | 109 | 70.1 | $487K | 73 | 47 |
| Restaurants and cafes | 19 | #2,311 of 2,405 | 215 | 138.3 | $247K | 67 | 92 |
| Clothing and shoe stores | 17 | #1,994 of 2,087 | 30 | 19.3 | $823K | 65 | 18 |
| Coffee shops and cafes | 17 | #2,008 of 2,063 | 32 | 20.6 | $1.7M | 45 | 16 |
| Clothing, shoes and laundry | 14 | #2,167 of 2,210 | 51 | 32.8 | $484K | 55 | 21 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.4M | 181 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.6 | Index only | 113 | 15 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $4.3M | 170 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $5.7M | 184 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.9 | $12.7M | 106 | 17 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.9 | $6M | 204 | 19 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 1.9 | $6M | 355 | 26 |
| Nail salons | Not scored | Not scored | 3 | 1.9 | $4.5M | 272 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.3M | 96 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.3M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.3 | $19M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.3 | $6.5M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $24.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $17.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Taos County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17M | $1,094 | 114 |
| Gasoline and other fuels | $44.5M | $2,864 | 110 |
| Food away from home | $53.1M | $3,413 | 84 |
| Groceries | $85.9M | $5,523 | 87 |
| Personal care products and services | $13.6M | $877 | 87 |
| Child care and other personal services | $8.5M | $547 | 94 |
| Memberships, classes and admissions | $13.4M | $862 | 88 |
| Medical and dental services | $17.7M | $1,139 | 88 |
| Pets | $13M | $835 | 92 |
| Clothing, shoes and related services | $24.7M | $1,588 | 77 |
| Vehicle insurance | $31.3M | $2,015 | 103 |
| Home repairs, maintenance and insurance | $38.1M | $2,450 | 81 |
| Lawn care, cleaning and other household services | $17.9M | $1,151 | 81 |
| Rent and homeowner costs | $250.1M | $16,085 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Taos County
- Population, 2025 estimate
- 34,564+0.3% since 2020
- Households
- 15,549
- Median age
- 50.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 2,202 sq. mi.
- People per square mile
- 16
- Median household income
- $58,950+53.8% vs. 2015–2019, before inflation
- Average household income
- $87,052
- Median home value
- $382,800
- Jobs located here
- 10,507
- Daytime population
- 34,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Taos County, NM growing?
Population estimates put Taos County at 34,564 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 15,549 households. Median household income rose 53.8% from the 2015–2019 survey, before inflation.
How much do households in Taos County, NM spend?
Households in Taos County spend about $250.1M a year on rent and homeowner costs, $85.9M on groceries and $53.1M on food away from home. Set against the U.S., households in Taos County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
Which business types have the highest market scores in Taos County, NM?
The highest Groundwork market scores in Taos County are for auto repair shops (77), auto repair and car care businesses (74) and insurance agencies (73). Taos County ranks #160 of 2,378 scored counties for auto repair shops.
How does Taos County, NM compare with the U.S.?
The median household income in Taos County is $58,950 a year, 27% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $382,800, against $332,700 for the U.S. For its number of households, Taos County has the most map listings, relative to the U.S., for coffee shops and cafes (87% above the U.S. rate) and the fewest for insurance agencies (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Taos County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taos County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Taos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.