County profile · New Mexico
San Miguel County, NM market data
Population, household spending and competition for 56 business types in San Miguel County, each scored against other counties.
- Population, 2025
- 26,260
- −3.2% since 2020
- Households
- 11,931
- Median household income
- $49,431
- +59.7% vs. 2015–2019, before inflation
- Median home value
- $188,500
- Jobs located here
- 7,251
- Highest market score
- 68
- Auto repair shops, #413 of 2,378 scored counties
A site report maps the competitors on map listings around any address in San Miguel County by name and distance, and the households and spending within reach. Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,260 people live in San Miguel County, in 11,931 households. Population estimates put the population change in San Miguel County from 2020 to 2025 at −3.2%, against +3.1% for the U.S. The median household income in San Miguel County is $49,431 a year, 39% below the U.S. median of $80,734. That rose 59.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in San Miguel County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in San Miguel County are for auto repair shops (68), real estate agents and brokers (65) and auto repair and car care businesses (64). San Miguel County ranks #413 of 2,378 scored counties for auto repair shops.
San Miguel County is part of the Las Vegas area. For its number of households, San Miguel County has the most map listings, relative to the U.S., for convenience stores (68% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).
All 56 business types in San Miguel County
Highest Groundwork market score first. Each score compares San Miguel County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 68 | #413 of 2,378 | 20 | 16.8 | $626K | 141 | 6 |
| Real estate agents and brokers | 65 | #346 of 2,176 | 13 | 10.9 | Index only | 249 | 4 |
| Auto repair and car care | 64 | #574 of 2,401 | 39 | 32.7 | $321K | 119 | 10 |
| Real estate | 63 | #436 of 2,229 | 15 | 12.6 | Index only | 272 | 9 |
| Pet businesses | 63 | #534 of 2,200 | 8 | 6.7 | $1.1M | 127 | 3 |
| Insurance agencies | 59 | #795 of 2,272 | 11 | 9.2 | $2.1M | 170 | 7 |
| Dentists and orthodontists | 51 | #881 of 1,886 | 8 | 6.7 | $1.5M | 155 | 6 |
| Bakeries and dessert shops | 51 | #881 of 1,889 | 7 | 5.9 | $5.2M | 125 | 3 |
| Sit-down restaurants | 51 | #1,114 of 2,405 | 39 | 32.7 | $933K | 141 | 15 |
| Gyms, studios and classes | 48 | #1,140 of 2,088 | 10 | 8.4 | $815K | 123 | Under 3 |
| Grocery and convenience stores | 48 | #1,283 of 2,402 | 21 | 17.6 | $3M | 87 | 3 |
| Restaurants and cafes | 47 | #1,297 of 2,405 | 82 | 68.7 | $444K | 120 | 38 |
| Salons, barbers and spas | 47 | #1,309 of 2,385 | 27 | 22.6 | $348K | 164 | Under 3 |
| Hair salons | 46 | #1,357 of 2,339 | 16 | 13.4 | $588K | 137 | Under 3 |
| Pizza | 42 | #1,351 of 2,090 | 7 | 5.9 | $5.2M | 102 | 20 |
| Coffee shops and cafes | 41 | #1,338 of 2,063 | 10 | 8.4 | $3.6M | 98 | 3 |
| Gas stations | 35 | #1,784 of 2,358 | 19 | 15.9 | $1.8M | 74 | 16 |
| Doctors, dentists and clinics | 35 | #1,876 of 2,394 | 66 | 55.3 | $185K | 121 | 27 |
| Primary care and pediatrics | 32 | #1,338 of 1,656 | 8 | 6.7 | $1.5M | 86 | 15 |
| Gyms | 29 | #1,510 of 1,792 | 8 | 6.7 | $1M | 78 | Under 3 |
| Clothing and shoe stores | 29 | #1,735 of 2,087 | 11 | 9.2 | $1.6M | 123 | Under 3 |
| Clothing, shoes and laundry | 29 | #1,863 of 2,210 | 15 | 12.6 | $1.1M | 130 | Under 3 |
| Fast food and sandwich shops | 29 | #1,868 of 2,222 | 16 | 13.4 | $2.3M | 75 | 20 |
| Collision repair and body shops | 28 | #1,134 of 1,327 | 6 | 5.0 | $2.1M | 68 | Under 3 |
| Physical therapy | 19 | #1,352 of 1,422 | 7 | 5.9 | $1.7M | 73 | 6 |
| Convenience stores | 14 | #2,130 of 2,261 | 16 | 13.4 | $3.9M | 49 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.4 | $2.4M | 125 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.4 | $3.1M | 124 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 3.4 | $6.5M | 267 | 18 |
| Spas and skin care | Not scored | Not scored | 4 | 3.4 | $2.4M | 269 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.4 | $3.1M | 125 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.4 | $2.2M | 82 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.5 | $684K | 101 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $3.1M | 188 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.7 | $2.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.7 | $6.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $13M | Too few | 10 |
| Grocery stores | Not scored | Not scored | 2 | 1.7 | $31M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.7 | $13M | Too few | 8 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.7 | $4.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $17.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $12.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in San Miguel County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,049 | 109 |
| Gasoline and other fuels | $33.6M | $2,817 | 109 |
| Food away from home | $36.4M | $3,050 | 75 |
| Groceries | $62M | $5,194 | 82 |
| Personal care products and services | $9.4M | $789 | 78 |
| Child care and other personal services | $5.4M | $450 | 78 |
| Memberships, classes and admissions | $8.1M | $683 | 69 |
| Medical and dental services | $12.2M | $1,024 | 80 |
| Pets | $8.9M | $746 | 82 |
| Clothing, shoes and related services | $17.2M | $1,442 | 70 |
| Vehicle insurance | $23.5M | $1,974 | 101 |
| Home repairs, maintenance and insurance | $26M | $2,178 | 72 |
| Lawn care, cleaning and other household services | $12.4M | $1,042 | 74 |
| Rent and homeowner costs | $176.7M | $14,809 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in San Miguel County
- Population, 2025 estimate
- 26,260−3.2% since 2020
- Households
- 11,931
- Median age
- 46.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,722 sq. mi.
- People per square mile
- 6
- Median household income
- $49,431+59.7% vs. 2015–2019, before inflation
- Average household income
- $65,851
- Median home value
- $188,500
- Jobs located here
- 7,251
- Daytime population
- 24,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Miguel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is San Miguel County, NM growing?
Population estimates put San Miguel County at 26,260 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 11,931 households. Against the 2015–2019 survey, median household income rose 59.7%, before inflation.
How much do households in San Miguel County, NM spend?
Households in San Miguel County spend about $176.7M a year on rent and homeowner costs, $62M on groceries and $36.4M on food away from home. Relative to the U.S., household spending in San Miguel County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in San Miguel County, NM?
Of the business types scored in San Miguel County, auto repair shops (68), real estate agents and brokers (65) and auto repair and car care businesses (64) have the highest Groundwork market scores. For auto repair shops, that ranks #413 of 2,378 scored counties.
How does San Miguel County, NM compare with the U.S.?
Median household income in San Miguel County is $49,431, 39% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (68% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in San Miguel County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Miguel County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in San Miguel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.