Groundwork

Market rankings · New Mexico

Pet grooming and boarding businesses in New Mexico

Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for pet grooming and boarding businesses, with competitor counts and household spending for each.

Listings
246
18 chain locations (7%)
Official establishments
136
+7.9% since 2019
Household spending a year
$731.9M
On pets
Listings per 10k households
2.9
19% below the U.S.
Spending per listing
$3M
17% above the U.S.
Rank among states
#12 of 51
Market score 65 · Upper middle

A site report maps the pet grooming and boarding businesses on map listings around any address in New Mexico by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 246 pet grooming and boarding businesses on map listings in New Mexico as of September 2026. Of those, 18 are chain locations, or 7%, against 9% across the U.S. That is 2.9 per 10,000 households, 19% below the U.S. rate of 3.6.

At $874 per household (4% below the U.S. average), households in New Mexico spend about $731.9M a year on pets. That is about $3M of household spending for each business on map listings, 17% above the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

The official count of businesses with payroll classed as pet care (except veterinary) in New Mexico was 136 in 2023, up 7.9% from 2019. That is one for every 6,157 households, against one for every 5,057 across the U.S. Across the U.S., the count rose 25.2% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $10.2M have gone to businesses classed as pet care (except veterinary) in New Mexico.

Among the 50 states and DC, New Mexico ranks #12 for pet grooming and boarding businesses, with a Groundwork market score of 65 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Albuquerque metro area scores highest (66). Of the 5 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest (81).

Every market in New Mexico for pet grooming and boarding businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Mexico, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Albuquerque, NM661253.3$2.8M+0.8%#74 of 386
2Farmington, NM5171.7$4.8M−0.9%#186 of 386
3Las Cruces, NM50263.1$2.6M+4.1%#199 of 386
4Santa Fe, NM44314.4$2.3M+1.2%#244 of 386

Small-town markets

Small-town markets reaching New Mexico, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hobbs, NM8152.0$4.5M+0.2%#11 of 387
2Alamogordo, NM7493.7$2.2M+3.7%#37 of 387
3Roswell, NM5962.5$3.1M−2.7%#126 of 387
4Clovis, NM5293.5$2.2M−3.3%#179 of 387
5Taos, NM5163.9$2.2M+0.3%#186 of 387
Gallup, NMNot scored10.5$15.4M−6.1%
Carlsbad-Artesia, NMNot scored31.3$7.5M+0.3%
Española, NMNot scored21.3$6.4M−1.0%
Las Vegas, NMNot scored21.4$5.2M−3.2%
Silver City, NMNot scored00.0n/a−3.4%
Deming, NMNot scored22.2$3M−0.2%
Ruidoso, NMNot scored33.0$2.6M−2.3%
Los Alamos, NMNot scored33.6$3.9M0.0%

Counties

Counties in New Mexico, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM77193.3$3M+6.9%#96 of 1,461
2Lea County, NM7252.0$4.5M+0.2%#173 of 1,461
3Valencia County, NM72103.6$2.2M+7.2%#188 of 1,461
4Bernalillo County, NM67953.3$2.7M−1.4%#299 of 1,461
5Doña Ana County, NM59263.1$2.6M+4.1%#507 of 1,461
6Otero County, NM5893.7$2.2M+3.7%#531 of 1,461
7San Juan County, NM5771.7$4.8M−0.9%#543 of 1,461
8Santa Fe County, NM53314.4$2.3M+1.2%#648 of 1,461
9Chaves County, NM5162.5$3.1M−2.7%#698 of 1,461
10Taos County, NM4063.9$2.2M+0.3%#956 of 1,461
11Curry County, NM3873.8$2.1M−3.5%#1,006 of 1,461
McKinley County, NMNot scored10.5$15.4M−6.1%
Eddy County, NMNot scored31.3$7.5M+0.3%
Rio Arriba County, NMNot scored21.3$6.4M−1.0%
Grant County, NMNot scored00.0n/a−3.4%
San Miguel County, NMNot scored21.7$4.5M−3.2%
Cibola County, NMNot scored00.0n/a−0.6%
Luna County, NMNot scored22.2$3M−0.2%
Lincoln County, NMNot scored33.0$2.6M−2.3%
Los Alamos County, NMNot scored33.6$3.9M0.0%
Roosevelt County, NMNot scored22.7$2.8M−2.8%
Socorro County, NMNot scored00.0n/a−4.3%
Torrance County, NMNot scored11.7$4.7M+6.9%
Colfax County, NMNot scored35.6$1.4M−1.4%
Sierra County, NMNot scored11.8$3.6M−1.4%
Show all 33 counties
Counties in New Mexico, ranked for pet grooming and boarding businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quay County, NMNot scored24.6$1.6M−3.0%
Guadalupe County, NMNot scored00.0n/a−2.2%
Mora County, NMNot scored00.0n/a−3.3%
Hidalgo County, NMNot scored00.0n/a−5.6%
Union County, NMNot scored00.0n/a−5.5%
Catron County, NMNot scored00.0n/a+6.1%
De Baca County, NMNot scored00.0n/a−2.4%
Harding County, NMNot scored00.0n/a−5.4%

Markets with fewer than 5 pet grooming and boarding businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many pet grooming and boarding businesses are in New Mexico?

As of September 2026, map listings count 246 pet grooming and boarding businesses in New Mexico. 18 of them (7%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 136 businesses with payroll classed as pet care (except veterinary) in 2023, up 7.9% from 2019.

How much do households in New Mexico spend on pets?

About $731.9M a year, or $874 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 246 pet grooming and boarding businesses on map listings, it comes to $3M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.

How does New Mexico compare with the U.S. for pet grooming and boarding businesses?

New Mexico has 2.9 pet grooming and boarding businesses per 10,000 households, 19% below the U.S. rate of 3.6. Spending per business is $3M, 17% above the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, New Mexico would have about 288, against 246 on map listings. There is one business with payroll in the industry for every 6,157 households, against one for every 5,057 across the U.S. The official count rose 7.9% from 2019 to 2023, against +25.2% for the U.S.

Which market in New Mexico has the highest market score for pet grooming and boarding businesses?

Among 4 scored metro areas in or partly in New Mexico, the Albuquerque metro area scores highest, at 66 (upper middle). Among 5 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest, at 81 (high). Among 11 scored counties in New Mexico, Sandoval County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 65 for pet grooming and boarding businesses (upper middle), #12 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pet grooming and boarding in other states

All 51 states

Top markets for pet grooming and boarding businesses across the U.S. · All business types in New Mexico

Screening a site or an acquisition in New Mexico?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.