Small-town market profile · New Mexico
Silver City, NM area market data
Population, household spending and competition for 56 business types in the Silver City area, each scored against other small-town markets.
- Population, 2025
- 27,252
- −3.4% since 2020
- Households
- 11,295
- Median household income
- $44,958
- +18.8% vs. 2015–2019, before inflation
- Median home value
- $175,600
- Jobs located here
- 9,211
- Highest market score
- 62
- Auto repair shops, #141 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Silver City area by name and distance, and the households and spending within reach. Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,252 people live in the Silver City area, in 11,295 households. Population estimates show the Silver City area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Silver City area is $44,958 a year, 44% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Silver City area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (71).
The highest Groundwork market scores in the Silver City area are for auto repair shops (62), grocery and convenience stores (59) and auto repair and car care businesses (58). The Silver City area ranks #141 of 538 scored small-town markets for auto repair shops.
The Silver City area is made up of one county, Grant County. For its number of households, the Silver City area has the most map listings, relative to the U.S., for gas stations (62% above the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
All 56 business types in the Silver City area
Highest Groundwork market score first. Each score compares the Silver City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 62 | #141 of 538 | 21 | 18.6 | $558K | 126 | 10 |
| Grocery and convenience stores | 59 | #183 of 538 | 14 | 12.4 | $4.2M | 124 | 4 |
| Auto repair and car care | 58 | #192 of 538 | 34 | 30.1 | $345K | 128 | 18 |
| Gyms | 57 | #180 of 506 | 5 | 4.4 | $1.6M | 122 | Under 3 |
| Dentists and orthodontists | 55 | #215 of 526 | 7 | 6.2 | $1.7M | 174 | 6 |
| Pet businesses | 53 | #235 of 527 | 12 | 10.6 | $701K | 80 | 3 |
| Hair salons | 52 | #252 of 538 | 16 | 14.2 | $563K | 131 | 4 |
| Home repair trades | 51 | #251 of 526 | 5 | 4.4 | $5.1M | 209 | 16 |
| Salons, barbers and spas | 47 | #305 of 538 | 31 | 27.4 | $291K | 137 | 7 |
| Doctors, dentists and clinics | 44 | #331 of 538 | 53 | 46.9 | $226K | 148 | 33 |
| Real estate | 44 | #338 of 536 | 33 | 29.2 | Index only | 118 | 7 |
| Gyms, studios and classes | 44 | #344 of 535 | 12 | 10.6 | $662K | 100 | Under 3 |
| Fast food and sandwich shops | 43 | #339 of 537 | 12 | 10.6 | $2.9M | 95 | 19 |
| Gas stations | 40 | #378 of 536 | 20 | 17.7 | $1.6M | 66 | 13 |
| Convenience stores | 39 | #378 of 529 | 8 | 7.1 | $7.3M | 93 | Under 3 |
| Insurance agencies | 34 | #414 of 537 | 23 | 20.4 | $976K | 78 | 10 |
| Pizza | 33 | #428 of 520 | 10 | 8.9 | $3.5M | 68 | 19 |
| Real estate agents and brokers | 33 | #476 of 533 | 30 | 26.6 | Index only | 103 | 7 |
| Veterinarians | 31 | #329 of 398 | 6 | 5.3 | $1.4M | 52 | 3 |
| Optometrists and eye care | 27 | #353 of 400 | 5 | 4.4 | $2.4M | 76 | Under 3 |
| Clothing and shoe stores | 25 | #474 of 536 | 14 | 12.4 | $1.2M | 93 | Under 3 |
| Barbershops | 23 | #332 of 377 | 6 | 5.3 | $1.5M | 80 | Under 3 |
| Restaurants and cafes | 23 | #496 of 538 | 113 | 100.0 | $306K | 83 | 48 |
| Sit-down restaurants | 19 | #526 of 538 | 63 | 55.8 | $549K | 83 | 22 |
| Clothing, shoes and laundry | 18 | #510 of 536 | 22 | 19.5 | $749K | 85 | Under 3 |
| Coffee shops and cafes | 18 | #525 of 529 | 13 | 11.5 | $2.7M | 72 | 7 |
| Bakeries and dessert shops | 14 | #505 of 507 | 15 | 13.3 | $2.3M | 56 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.5 | $2.9M | 116 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.5 | $1.2M | 120 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.5 | $2.9M | 95 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $2M | 99 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.5 | $2.3M | 135 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.5 | $2.1M | 46 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.5 | $3M | 168 | 18 |
| Spas and skin care | Not scored | Not scored | 4 | 3.5 | $2.3M | 257 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 2.7 | $19.6M | 211 | 4 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.7 | $8.5M | 178 | 5 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.5M | 44 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.7 | $4M | 240 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $4M | 166 | 9 |
| Property management | Not scored | Not scored | 3 | 2.7 | Index only | 101 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.7 | $3.9M | 156 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.7 | $2.6M | 65 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $1.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $25.4M | Too few | 11 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | 5 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $25.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $12M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Silver City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.7M | $1,038 | 108 |
| Gasoline and other fuels | $31.4M | $2,776 | 107 |
| Food away from home | $34.6M | $3,064 | 75 |
| Groceries | $58.8M | $5,205 | 82 |
| Personal care products and services | $9M | $798 | 79 |
| Child care and other personal services | $4.8M | $427 | 73 |
| Memberships, classes and admissions | $7.9M | $704 | 72 |
| Medical and dental services | $12M | $1,059 | 82 |
| Pets | $8.4M | $745 | 82 |
| Clothing, shoes and related services | $16.5M | $1,458 | 71 |
| Vehicle insurance | $22.4M | $1,987 | 102 |
| Home repairs, maintenance and insurance | $25.4M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $12.1M | $1,069 | 76 |
| Rent and homeowner costs | $168.6M | $14,931 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Silver City area
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Silver City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Silver City area 1
- Grant County, NM27,775 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
Questions
How fast is the Silver City, NM area growing?
Population estimates put the Silver City area at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. Against the 2015–2019 survey, median household income rose 18.8%, before inflation.
How much do households in the Silver City, NM area spend?
Households in the Silver City area spend about $168.6M a year on rent and homeowner costs, $58.8M on groceries and $34.6M on food away from home. Relative to the U.S., household spending in the Silver City area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (71).
Which business types have the highest market scores in the Silver City, NM area?
Of the business types scored in the Silver City area, auto repair shops (62), grocery and convenience stores (59) and auto repair and car care businesses (58) have the highest Groundwork market scores. For auto repair shops, that ranks #141 of 538 scored small-town markets.
How does the Silver City, NM area compare with the U.S.?
Median household income in the Silver City area is $44,958, 44% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (62% above the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in the Silver City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Silver City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Silver City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.