County profile · New Mexico
Grant County, NM market data
How Grant County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,252
- −3.4% since 2020
- Households
- 11,295
- Median household income
- $44,958
- +18.8% vs. 2015–2019, before inflation
- Median home value
- $175,600
- Jobs located here
- 9,211
- Highest market score
- 57
- Auto repair shops, #841 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Grant County by name and distance, and the households and spending within reach. Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grant County has an estimated 27,252 people and 11,295 households. Between 2020 and 2025, the population of Grant County declined 3.4%, against +3.1% for the U.S. Median household income in Grant County is $44,958, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.8%, before inflation.
Relative to the U.S., household spending in Grant County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (71).
Of the business types scored in Grant County, auto repair shops (57), grocery and convenience stores (57) and dentists and orthodontists (54) have the highest Groundwork market scores. For auto repair shops, that ranks #841 of 2,378 scored counties.
Grant County is part of the Silver City area. Against the U.S., map listings per household run highest for gas stations (62% above the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Grant County
Highest Groundwork market score first. Each score compares Grant County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 57 | #841 of 2,378 | 21 | 18.6 | $558K | 126 | 10 |
| Grocery and convenience stores | 57 | #888 of 2,402 | 14 | 12.4 | $4.2M | 124 | 4 |
| Dentists and orthodontists | 54 | #776 of 1,886 | 7 | 6.2 | $1.7M | 174 | 6 |
| Auto repair and car care | 53 | #1,061 of 2,401 | 34 | 30.1 | $345K | 128 | 18 |
| Home repair trades | 52 | #917 of 2,057 | 5 | 4.4 | $5.1M | 209 | 16 |
| Hair salons | 52 | #1,048 of 2,339 | 16 | 14.2 | $563K | 131 | 4 |
| Gyms | 51 | #862 of 1,792 | 5 | 4.4 | $1.6M | 122 | Under 3 |
| Pet businesses | 49 | #1,146 of 2,200 | 12 | 10.6 | $701K | 80 | 3 |
| Real estate | 46 | #1,303 of 2,229 | 33 | 29.2 | Index only | 118 | 7 |
| Salons, barbers and spas | 46 | #1,384 of 2,385 | 31 | 27.4 | $291K | 137 | 7 |
| Gyms, studios and classes | 38 | #1,544 of 2,088 | 12 | 10.6 | $662K | 100 | Under 3 |
| Fast food and sandwich shops | 38 | #1,558 of 2,222 | 12 | 10.6 | $2.9M | 95 | 19 |
| Doctors, dentists and clinics | 38 | #1,744 of 2,394 | 53 | 46.9 | $226K | 148 | 33 |
| Convenience stores | 37 | #1,573 of 2,261 | 8 | 7.1 | $7.3M | 93 | Under 3 |
| Real estate agents and brokers | 37 | #1,748 of 2,176 | 30 | 26.6 | Index only | 103 | 7 |
| Gas stations | 34 | #1,828 of 2,358 | 20 | 17.7 | $1.6M | 66 | 13 |
| Pizza | 30 | #1,790 of 2,090 | 10 | 8.9 | $3.5M | 68 | 19 |
| Insurance agencies | 30 | #1,811 of 2,272 | 23 | 20.4 | $976K | 78 | 10 |
| Veterinarians | 27 | #1,275 of 1,485 | 6 | 5.3 | $1.4M | 52 | 3 |
| Optometrists and eye care | 21 | #1,188 of 1,302 | 5 | 4.4 | $2.4M | 76 | Under 3 |
| Barbershops | 20 | #1,220 of 1,356 | 6 | 5.3 | $1.5M | 80 | Under 3 |
| Restaurants and cafes | 20 | #2,281 of 2,405 | 113 | 100.0 | $306K | 83 | 48 |
| Clothing and shoe stores | 18 | #1,974 of 2,087 | 14 | 12.4 | $1.2M | 93 | Under 3 |
| Coffee shops and cafes | 18 | #2,000 of 2,063 | 13 | 11.5 | $2.7M | 72 | 7 |
| Sit-down restaurants | 18 | #2,341 of 2,405 | 63 | 55.8 | $549K | 83 | 22 |
| Bakeries and dessert shops | 15 | #1,857 of 1,889 | 15 | 13.3 | $2.3M | 56 | 7 |
| Clothing, shoes and laundry | 13 | #2,170 of 2,210 | 22 | 19.5 | $749K | 85 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.5 | $2.9M | 116 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.5 | $1.2M | 120 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.5 | $2.9M | 95 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $2M | 99 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.5 | $2.3M | 135 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.5 | $2.1M | 46 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.5 | $3M | 168 | 18 |
| Spas and skin care | Not scored | Not scored | 4 | 3.5 | $2.3M | 257 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 2.7 | $19.6M | 211 | 4 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.7 | $8.5M | 178 | 5 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.5M | 44 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.7 | $4M | 240 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $4M | 166 | 9 |
| Property management | Not scored | Not scored | 3 | 2.7 | Index only | 101 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.7 | $3.9M | 156 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.7 | $2.6M | 65 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $1.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $25.4M | Too few | 11 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | 5 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $25.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $12M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grant County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.7M | $1,038 | 108 |
| Gasoline and other fuels | $31.4M | $2,776 | 107 |
| Food away from home | $34.6M | $3,064 | 75 |
| Groceries | $58.8M | $5,205 | 82 |
| Personal care products and services | $9M | $798 | 79 |
| Child care and other personal services | $4.8M | $427 | 73 |
| Memberships, classes and admissions | $7.9M | $704 | 72 |
| Medical and dental services | $12M | $1,059 | 82 |
| Pets | $8.4M | $745 | 82 |
| Clothing, shoes and related services | $16.5M | $1,458 | 71 |
| Vehicle insurance | $22.4M | $1,987 | 102 |
| Home repairs, maintenance and insurance | $25.4M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $12.1M | $1,069 | 76 |
| Rent and homeowner costs | $168.6M | $14,931 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grant County
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grant County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Mexico 8
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- Doña Ana County, NM224,266 people
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- Otero County, NM68,816 people
- Lincoln County, NM20,224 people
Questions
How fast is Grant County, NM growing?
Population estimates put Grant County at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. Median household income rose 18.8% from the 2015–2019 survey, before inflation.
How much do households in Grant County, NM spend?
Households in Grant County spend about $168.6M a year on rent and homeowner costs, $58.8M on groceries and $34.6M on food away from home. Set against the U.S., households in Grant County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (71).
Which business types have the highest market scores in Grant County, NM?
The highest Groundwork market scores in Grant County are for auto repair shops (57), grocery and convenience stores (57) and dentists and orthodontists (54). Grant County ranks #841 of 2,378 scored counties for auto repair shops.
How does Grant County, NM compare with the U.S.?
The median household income in Grant County is $44,958 a year, 44% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,600, against $332,700 for the U.S. For its number of households, Grant County has the most map listings, relative to the U.S., for gas stations (62% above the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Grant County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grant County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Grant County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.