Market rankings · New Mexico
Real estate agents and brokers in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 1,972
- 73 chain locations (4%)
- Official establishments
- 746
- +19.0% since 2019
- Household spending a year
- $13.9B
- On rent and homeowner costs
- Listings per 10k households
- 23.5
- 23% below the U.S.
- Housing spending per listing (U.S. = 100)
- 129
- 29% above the U.S.
- Rank among states
- #11 of 51
- Market score 61 · Upper middle
A site report maps the real estate agents and brokers on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,972 real estate agents and brokers on map listings in New Mexico as of September 2026. 73 of them (4%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 23.5, 23% below the U.S. rate of 30.6.
At $16,591 per household (in line with the U.S. average), households in New Mexico spend about $13.9B a year on rent and homeowner costs. Housing spending per office is 29% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in New Mexico was 746 in 2023, up 19.0% from 2019. That is one for every 1,123 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $3.5M have gone to businesses classed as offices of real estate agents and brokers in New Mexico.
Among the 50 states and DC, New Mexico ranks #11 for real estate agents and brokers, with a Groundwork market score of 61 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (69). Of the 13 scored small-town markets in or partly in New Mexico, the Española area scores highest (77).
Every market in New Mexico for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 69 | 179 | 21.1 | 137 | +4.1% | #45 of 387 |
| 2Farmington, NM | 64 | 71 | 17.0 | 170 | −0.9% | #66 of 387 |
| 3Albuquerque, NM | 50 | 974 | 25.9 | 121 | +0.8% | #180 of 387 |
| 4Santa Fe, NM | 38 | 261 | 36.9 | 90 | +1.2% | #304 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 77 | 10 | 6.4 | 457 | −1.0% | #16 of 533 |
| 2Gallup, NM | 73 | 12 | 5.6 | 479 | −6.1% | #31 of 533 |
| 3Hobbs, NM | 73 | 45 | 18.2 | 169 | +0.2% | #36 of 533 |
| 4Carlsbad-Artesia, NM | 69 | 43 | 18.2 | 176 | +0.3% | #56 of 533 |
| 5Roswell, NM | 67 | 30 | 12.7 | 222 | −2.7% | #66 of 533 |
| 6Las Vegas, NM | 65 | 13 | 9.4 | 291 | −3.2% | #75 of 533 |
| 7Deming, NM | 65 | 12 | 13.0 | 195 | −0.2% | #82 of 533 |
| 8Alamogordo, NM | 59 | 45 | 18.4 | 157 | +3.7% | #149 of 533 |
| 9Los Alamos, NM | 51 | 30 | 36.4 | 116 | 0.0% | #251 of 533 |
| 10Clovis, NM | 36 | 64 | 24.6 | 115 | −3.3% | #447 of 533 |
| 11Taos, NM | 35 | 43 | 27.7 | 107 | +0.3% | #460 of 533 |
| 12Silver City, NM | 33 | 30 | 26.6 | 103 | −3.4% | #476 of 533 |
| 13Ruidoso, NM | 21 | 53 | 53.0 | 54 | −2.3% | #531 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 83 | 6 | 9.9 | 288 | +6.9% | #12 of 2,176 |
| 2Valencia County, NM | 80 | 30 | 10.9 | 269 | +7.2% | #25 of 2,176 |
| 3Rio Arriba County, NM | 77 | 10 | 6.4 | 457 | −1.0% | #57 of 2,176 |
| 4Sandoval County, NM | 73 | 75 | 13.2 | 255 | +6.9% | #129 of 2,176 |
| 5McKinley County, NM | 71 | 12 | 5.6 | 479 | −6.1% | #167 of 2,176 |
| 6Lea County, NM | 69 | 45 | 18.2 | 169 | +0.2% | #252 of 2,176 |
| 7Eddy County, NM | 68 | 43 | 18.2 | 176 | +0.3% | #280 of 2,176 |
| 8Cibola County, NM | 67 | 7 | 8.2 | 333 | −0.6% | #294 of 2,176 |
| 9Chaves County, NM | 66 | 30 | 12.7 | 222 | −2.7% | #324 of 2,176 |
| 10San Miguel County, NM | 65 | 13 | 10.9 | 249 | −3.2% | #346 of 2,176 |
| 11Luna County, NM | 62 | 12 | 13.0 | 195 | −0.2% | #474 of 2,176 |
| 12Otero County, NM | 60 | 45 | 18.4 | 157 | +3.7% | #564 of 2,176 |
| 13Doña Ana County, NM | 59 | 179 | 21.1 | 137 | +4.1% | #615 of 2,176 |
| 14Los Alamos County, NM | 56 | 30 | 36.4 | 116 | 0.0% | #767 of 2,176 |
| 15San Juan County, NM | 55 | 71 | 17.0 | 170 | −0.9% | #783 of 2,176 |
| 16Socorro County, NM | 53 | 5 | 9.5 | 270 | −4.3% | #860 of 2,176 |
| 17Sierra County, NM | 50 | 7 | 12.9 | 198 | −1.4% | #1,027 of 2,176 |
| 18Roosevelt County, NM | 40 | 15 | 20.2 | 136 | −2.8% | #1,568 of 2,176 |
| 19Grant County, NM | 37 | 30 | 26.6 | 103 | −3.4% | #1,748 of 2,176 |
| 20Curry County, NM | 36 | 49 | 26.4 | 109 | −3.5% | #1,800 of 2,176 |
| 21Taos County, NM | 36 | 43 | 27.7 | 107 | +0.3% | #1,801 of 2,176 |
| 22Santa Fe County, NM | 36 | 261 | 36.9 | 90 | +1.2% | #1,812 of 2,176 |
| 23Bernalillo County, NM | 35 | 863 | 30.2 | 104 | −1.4% | #1,852 of 2,176 |
| 24Colfax County, NM | 23 | 25 | 46.6 | 60 | −1.4% | #2,136 of 2,176 |
| 25Lincoln County, NM | 18 | 53 | 53.0 | 54 | −2.3% | #2,171 of 2,176 |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 6 | 13.7 | 195 | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 2 | 13.5 | 204 | −5.6% | |
| Union County, NM | Not scored | 2 | 13.9 | 197 | −5.5% | |
| Catron County, NM | Not scored | 1 | 5.6 | 467 | +6.1% | |
| De Baca County, NM | Not scored | 2 | 24.4 | 110 | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate agents and brokers are in New Mexico?
As of September 2026, map listings count 1,972 real estate agents and brokers in New Mexico. 73 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 746 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 19.0% from 2019.
How much do households in New Mexico spend on rent and homeowner costs?
About $13.9B a year, or $16,591 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 1,972 real estate agents and brokers on map listings, housing spending per office is 29% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for real estate agents and brokers?
New Mexico has 23.5 real estate agents and brokers per 10,000 households, 23% below the U.S. rate of 30.6. The index of housing spending per office is 129, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, New Mexico would have about 2,548, against 1,972 on map listings. There is one business with payroll in the industry for every 1,123 households, against one for every 788 across the U.S. The official count rose 19.0% from 2019 to 2023, against +20.1% for the U.S.
Which market in New Mexico has the highest market score for real estate agents and brokers?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 69 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Española area scores highest, at 77 (high). Among 25 scored counties in New Mexico, Torrance County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 61 for real estate agents and brokers (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate agents and brokers across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Real estate2,552 listings
- Property management227 listings
- Mortgage brokers and lenders322 listings
- Home inspectors31 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.