Market rankings · New Mexico
Pet businesses in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 758
- 102 chain locations (13%)
- Official establishments
- 414
- +4.8% since 2019
- Household spending a year
- $731.9M
- On pets
- Listings per 10k households
- 9.1
- 13% below the U.S.
- Spending per listing
- $966K
- 10% above the U.S.
- Rank among states
- #15 of 51
- Market score 59 · Upper middle
A site report maps the pet businesses on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 758 pet businesses on map listings in New Mexico as of September 2026. Chain locations make up 13% of them, against 17% across the U.S. Per 10,000 households, that is 9.1, 13% below the U.S. rate of 10.4.
At $874 per household (4% below the U.S. average), households in New Mexico spend about $731.9M a year on pets. Spread across 758 pet businesses, that is $966K per business, 10% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in New Mexico was 414 in 2023, up 4.8% from 2019. That is one for every 2,023 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 30 SBA-backed loans worth $24.8M have gone to businesses classed as pet care, veterinarians and pet stores in New Mexico.
Among the 50 states and DC, New Mexico ranks #15 for pet businesses, with a Groundwork market score of 59 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Albuquerque metro area scores highest (66). Of the 13 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest (82).
Every market in New Mexico for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albuquerque, NM | 66 | 343 | 9.1 | $1M | +0.8% | #75 of 387 |
| 2Farmington, NM | 61 | 23 | 5.5 | $1.5M | −0.9% | #102 of 387 |
| 3Las Cruces, NM | 56 | 79 | 9.3 | $866K | +4.1% | #151 of 387 |
| 4Santa Fe, NM | 39 | 96 | 13.6 | $737K | +1.2% | #283 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hobbs, NM | 82 | 23 | 9.3 | $969K | +0.2% | #10 of 527 |
| 2Española, NM | 73 | 6 | 3.8 | $2.1M | −1.0% | #40 of 527 |
| 3Carlsbad-Artesia, NM | 69 | 12 | 5.1 | $1.9M | +0.3% | #60 of 527 |
| 4Las Vegas, NM | 67 | 8 | 5.8 | $1.3M | −3.2% | #75 of 527 |
| 5Alamogordo, NM | 66 | 33 | 13.5 | $593K | +3.7% | #90 of 527 |
| 6Los Alamos, NM | 64 | 5 | 6.1 | $2.3M | 0.0% | #100 of 527 |
| 7Taos, NM | 62 | 13 | 8.4 | $999K | +0.3% | #121 of 527 |
| 8Clovis, NM | 60 | 25 | 9.6 | $806K | −3.3% | #146 of 527 |
| 9Roswell, NM | 56 | 23 | 9.7 | $799K | −2.7% | #191 of 527 |
| 10Gallup, NM | 54 | 6 | 2.8 | $2.6M | −6.1% | #216 of 527 |
| 11Silver City, NM | 53 | 12 | 10.6 | $701K | −3.4% | #235 of 527 |
| 12Deming, NM | 48 | 9 | 9.8 | $670K | −0.2% | #301 of 527 |
| 13Ruidoso, NM | 35 | 17 | 17.0 | $466K | −2.3% | #431 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 48 | 8.4 | $1.2M | +6.9% | #100 of 2,200 |
| 2Lea County, NM | 76 | 23 | 9.3 | $969K | +0.2% | #143 of 2,200 |
| 3Rio Arriba County, NM | 67 | 6 | 3.8 | $2.1M | −1.0% | #373 of 2,200 |
| 4Eddy County, NM | 67 | 12 | 5.1 | $1.9M | +0.3% | #374 of 2,200 |
| 5Bernalillo County, NM | 65 | 256 | 9.0 | $1M | −1.4% | #463 of 2,200 |
| 6Torrance County, NM | 65 | 6 | 9.9 | $786K | +6.9% | #482 of 2,200 |
| 7San Juan County, NM | 64 | 23 | 5.5 | $1.5M | −0.9% | #493 of 2,200 |
| 8San Miguel County, NM | 63 | 8 | 6.7 | $1.1M | −3.2% | #534 of 2,200 |
| 9Doña Ana County, NM | 63 | 79 | 9.3 | $866K | +4.1% | #543 of 2,200 |
| 10Los Alamos County, NM | 62 | 5 | 6.1 | $2.3M | 0.0% | #565 of 2,200 |
| 11Otero County, NM | 60 | 33 | 13.5 | $593K | +3.7% | #676 of 2,200 |
| 12Taos County, NM | 56 | 13 | 8.4 | $999K | +0.3% | #804 of 2,200 |
| 13Valencia County, NM | 54 | 33 | 12.0 | $679K | +7.2% | #919 of 2,200 |
| 14McKinley County, NM | 52 | 6 | 2.8 | $2.6M | −6.1% | #977 of 2,200 |
| 15Roosevelt County, NM | 52 | 5 | 6.7 | $1.1M | −2.8% | #979 of 2,200 |
| 16Chaves County, NM | 52 | 23 | 9.7 | $799K | −2.7% | #993 of 2,200 |
| 17Santa Fe County, NM | 51 | 96 | 13.6 | $737K | +1.2% | #1,046 of 2,200 |
| 18Curry County, NM | 49 | 20 | 10.8 | $732K | −3.5% | #1,138 of 2,200 |
| 19Grant County, NM | 49 | 12 | 10.6 | $701K | −3.4% | #1,146 of 2,200 |
| 20Luna County, NM | 45 | 9 | 9.8 | $670K | −0.2% | #1,329 of 2,200 |
| 21Colfax County, NM | 38 | 6 | 11.2 | $680K | −1.4% | #1,592 of 2,200 |
| 22Lincoln County, NM | 35 | 17 | 17.0 | $466K | −2.3% | #1,735 of 2,200 |
| 23Socorro County, NM | 28 | 5 | 9.5 | $707K | −4.3% | #1,919 of 2,200 |
| Cibola County, NM | Not scored | 2 | 2.4 | $3.1M | −0.6% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $1.8M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 5 | 11.4 | $638K | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | $1.2M | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 2 | 13.9 | $530K | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 2 | 24.4 | $289K | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet businesses are in New Mexico?
As of September 2026, map listings count 758 pet businesses in New Mexico. 102 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 414 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 4.8% from 2019. Official counts also show 862 one-person businesses without payroll.
How much do households in New Mexico spend on pets?
About $731.9M a year, or $874 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 758 pet businesses on map listings, it comes to $966K per business. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for pet businesses?
New Mexico has 9.1 pet businesses per 10,000 households, 13% below the U.S. rate of 10.4. Spending per business is $966K, 10% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, New Mexico would have about 833, against 758 on map listings. There is one business with payroll in the industry for every 2,023 households, against one for every 1,852 across the U.S. The official count rose 4.8% from 2019 to 2023, against +11.4% for the U.S.
Which market in New Mexico has the highest market score for pet businesses?
Among 4 scored metro areas in or partly in New Mexico, the Albuquerque metro area scores highest, at 66 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest, at 82 (high). Among 23 scored counties in New Mexico, Sandoval County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 59 for pet businesses (upper middle), #15 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
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Top markets for pet businesses across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Veterinarians251 listings
- Pet grooming and boarding246 listings
- Pet stores146 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.