Metro area profile · New Mexico
Las Cruces, NM metro area market data
Population, household spending and competition for 56 business types in the Las Cruces metro area, each scored against other metro areas.
- Population, 2025
- 229,091
- +4.1% since 2020
- Households
- 84,889
- Median household income
- $56,848
- +38.8% vs. 2015–2019, before inflation
- Median home value
- $220,800
- Jobs located here
- 79,505
- Highest market score
- 80
- Gyms, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Las Cruces metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 229,091 people live in the Las Cruces metro area, in 84,889 households. Between 2020 and 2025, the population of the Las Cruces metro area grew 4.1%, faster than the U.S. (+3.1%). The median household income in the Las Cruces metro area is $56,848 a year, 30% below the U.S. median of $80,734. That rose 38.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Las Cruces metro area spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on clothing, shoes and related services (75).
The highest Groundwork market scores in the Las Cruces metro area are for gyms (80), auto repair and car care businesses (79) and car washes and detailers (78). The Las Cruces metro area ranks #11 of 387 scored metro areas for gyms.
The Las Cruces metro area is made up of one county, Doña Ana County. For its number of households, the Las Cruces metro area has the most map listings, relative to the U.S., for primary care and pediatric clinics (13% above the U.S. rate) and the fewest for landscaping and lawn care companies (50% below the U.S. rate).
All 56 business types in the Las Cruces metro area
Highest Groundwork market score first. Each score compares the Las Cruces metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 80 | #11 of 387 | 34 | 4.0 | $2M | 153 | 12 |
| Auto repair and car care | 79 | #15 of 387 | 265 | 31.2 | $324K | 121 | 97 |
| Car washes and detailing | 78 | #10 of 387 | 29 | 3.4 | $3M | 118 | 6 |
| Gyms, studios and classes | 76 | #15 of 387 | 75 | 8.8 | $901K | 136 | 28 |
| Auto repair shops | 75 | #31 of 387 | 163 | 19.2 | $527K | 119 | 69 |
| Veterinarians | 75 | #32 of 384 | 16 | 1.9 | $4.3M | 157 | 17 |
| Yoga, Pilates and fitness studios | 74 | #21 of 347 | 11 | 1.3 | $6.1M | 151 | 12 |
| Optometrists and eye care | 73 | #30 of 386 | 23 | 2.7 | $4.1M | 130 | 8 |
| Property management | 71 | #32 of 374 | 18 | 2.1 | Index only | 133 | 28 |
| Gas stations | 71 | #57 of 387 | 59 | 7.0 | $3.8M | 160 | 60 |
| Hair salons | 70 | #33 of 387 | 131 | 15.4 | $550K | 128 | 30 |
| Collision repair and body shops | 70 | #61 of 381 | 23 | 2.7 | $3.7M | 121 | 17 |
| Real estate agents and brokers | 69 | #45 of 387 | 179 | 21.1 | Index only | 137 | 55 |
| Landscaping and lawn care | 69 | #79 of 385 | 20 | 2.4 | $4.8M | 163 | 46 |
| Real estate | 68 | #48 of 387 | 231 | 27.2 | Index only | 133 | 112 |
| Chiropractors | 68 | #63 of 386 | 27 | 3.2 | $3.5M | 145 | 17 |
| Physical therapy | 68 | #70 of 386 | 31 | 3.7 | $3M | 125 | 19 |
| Grocery stores | 68 | #71 of 387 | 36 | 4.2 | $12.8M | 138 | 20 |
| Dentists and orthodontists | 67 | #71 of 387 | 74 | 8.7 | $1.3M | 128 | 55 |
| Pizza | 67 | #77 of 387 | 43 | 5.1 | $6.5M | 127 | 131 |
| Restaurants and cafes | 67 | #79 of 387 | 661 | 77.9 | $420K | 113 | 273 |
| Lawn, cleaning and pest control | 67 | #79 of 387 | 48 | 5.7 | $2M | 118 | 83 |
| Clothing and shoe stores | 66 | #81 of 387 | 75 | 8.8 | $1.7M | 137 | 38 |
| Clothing, shoes and laundry | 66 | #85 of 387 | 110 | 13.0 | $1.2M | 135 | 46 |
| Salons, barbers and spas | 65 | #51 of 387 | 295 | 34.8 | $244K | 115 | 45 |
| Sit-down restaurants | 65 | #79 of 387 | 355 | 41.8 | $783K | 118 | 105 |
| Nail salons | 63 | #76 of 387 | 37 | 4.4 | $1.9M | 117 | 3 |
| Martial arts and dance studios | 63 | #76 of 387 | 30 | 3.5 | $2.3M | 112 | 16 |
| Grocery and convenience stores | 62 | #119 of 387 | 124 | 14.6 | $3.7M | 110 | 21 |
| Spas and skin care | 60 | #97 of 387 | 76 | 9.0 | $948K | 108 | 7 |
| Tire shops | 60 | #135 of 386 | 34 | 4.0 | $2.5M | 101 | 12 |
| Oil change and quick lube | 59 | #99 of 290 | 6 | 0.7 | $14.3M | 104 | 7 |
| Electricians | 59 | #117 of 383 | 15 | 1.8 | $13.5M | 112 | 42 |
| HVAC and plumbing | 58 | #129 of 387 | 40 | 4.7 | $5.1M | 106 | 58 |
| Fast food and sandwich shops | 58 | #149 of 387 | 95 | 11.2 | $2.9M | 96 | 131 |
| Mortgage brokers and lenders | 57 | #128 of 373 | 32 | 3.8 | Index only | 107 | 10 |
| Pet businesses | 56 | #151 of 387 | 79 | 9.3 | $866K | 99 | 46 |
| Bakeries and dessert shops | 56 | #151 of 387 | 59 | 7.0 | $4.7M | 114 | 39 |
| Child care and preschools | 56 | #155 of 387 | 42 | 4.9 | $1M | 101 | 57 |
| Doctors, dentists and clinics | 54 | #159 of 387 | 612 | 72.1 | $153K | 100 | 246 |
| Insurance agencies | 53 | #173 of 387 | 125 | 14.7 | $1.3M | 101 | 76 |
| Convenience stores | 52 | #188 of 387 | 52 | 6.1 | $8.9M | 112 | Under 3 |
| Home repair trades | 51 | #183 of 387 | 89 | 10.5 | $2.3M | 94 | 120 |
| Laundromats | 50 | #180 of 364 | 11 | 1.3 | $11.9M | 95 | 3 |
| Pet grooming and boarding | 50 | #199 of 386 | 26 | 3.1 | $2.6M | 103 | 21 |
| House cleaning | 49 | #194 of 375 | 17 | 2.0 | $5.6M | 88 | 28 |
| Barbershops | 47 | #227 of 387 | 48 | 5.7 | $1.5M | 80 | 3 |
| Coffee shops and cafes | 45 | #234 of 387 | 80 | 9.4 | $3.5M | 94 | 36 |
| Pest control | 44 | #212 of 345 | 11 | 1.3 | $8.7M | 85 | 9 |
| Pet stores | 36 | #297 of 382 | 19 | 2.2 | $3.6M | 80 | 8 |
| Primary care and pediatrics | 35 | #302 of 387 | 69 | 8.1 | $1.4M | 76 | 147 |
| Roofing and gutters | 30 | #335 of 381 | 34 | 4.0 | $6M | 70 | 20 |
| Funeral homes | Not scored | Not scored | 4 | 0.5 | $3M | 449 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $43.6M | 278 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.2 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Las Cruces metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $86M | $1,013 | 106 |
| Gasoline and other fuels | $225.4M | $2,655 | 102 |
| Food away from home | $277.8M | $3,273 | 80 |
| Groceries | $460.6M | $5,426 | 86 |
| Personal care products and services | $72M | $849 | 84 |
| Child care and other personal services | $42.5M | $500 | 86 |
| Memberships, classes and admissions | $67.6M | $796 | 81 |
| Medical and dental services | $93.4M | $1,100 | 85 |
| Pets | $68.4M | $806 | 89 |
| Clothing, shoes and related services | $130.7M | $1,539 | 75 |
| Vehicle insurance | $159.2M | $1,876 | 96 |
| Home repairs, maintenance and insurance | $202.6M | $2,386 | 79 |
| Lawn care, cleaning and other household services | $95.3M | $1,122 | 79 |
| Rent and homeowner costs | $1.3B | $15,701 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Las Cruces metro area
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Cruces metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Las Cruces metro area 1
- Doña Ana County, NM224,266 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Santa Fe, NM metro area156,105 people
- Farmington, NM metro area120,942 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
- Las Vegas, NM area30,999 people
Questions
How fast is the Las Cruces, NM metro area growing?
Population estimates put the Las Cruces metro area at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Against the 2015–2019 survey, median household income rose 38.8%, before inflation.
How much do households in the Las Cruces, NM metro area spend?
Households in the Las Cruces metro area spend about $1.3B a year on rent and homeowner costs, $460.6M on groceries and $277.8M on food away from home. Relative to the U.S., household spending in the Las Cruces metro area runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on clothing, shoes and related services (75).
Which business types have the highest market scores in the Las Cruces, NM metro area?
Of the business types scored in the Las Cruces metro area, gyms (80), auto repair and car care businesses (79) and car washes and detailers (78) have the highest Groundwork market scores. For gyms, that ranks #11 of 387 scored metro areas.
How does the Las Cruces, NM metro area compare with the U.S.?
Median household income in the Las Cruces metro area is $56,848, 30% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $220,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (13% above the U.S. rate) and lowest for landscaping and lawn care companies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Las Cruces metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Cruces metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Las Cruces metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.