Beauty and personal care · County · Florida
Nail salons in Santa Rosa County, FL
How Santa Rosa County, FL compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #252 of 1,328 scored counties
#3 of 51 scored counties in Florida
- Listings
- 41
- 17 chain locations (41%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $71.3M
- On personal care products and services · $982 a household
- Spending per listing
- $1.7M
- 4% above the U.S.
- Listings per 10k households
- 5.6
- 7% below the U.S.
- Population, 2025
- 211,115
- +11.7% since 2020
See the nail salons around any address in Santa Rosa County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Santa Rosa County comes to about $71.3M a year: $982 per household, 2% below the U.S. average. That is about $1.7M of household spending for each salon on map listings, 4% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 41 nail salons on map listings in Santa Rosa County as of September 2026. Of those, 17 are chain locations, or 41%, against 27% across the U.S. That is 5.6 per 10,000 households, 7% below the U.S. rate of 6.0.
In 2023, official counts showed 11 businesses with payroll in Santa Rosa County classed as nail salons. That is one for every 6,600 households, against one for every 3,754 across the U.S. Official counts also show 201 one-person businesses without payroll.
Between 2020 and 2025, the population of Santa Rosa County grew 11.7%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Santa Rosa County is 66 (upper middle), #252 of 1,328 scored counties and #3 of 51 scored counties in Florida. That puts it in the top quarter of counties.
How Santa Rosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 7.6 | 6.0 |
| Spending per listing | $1.7M | $1.2M | $1.7M |
| Households per official establishment | 6,600 | 5,025 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.2% | +23.2% |
| Population growth, 2020–2025 | +11.7% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $982 | $911 | $1,005 |
| Median household income | $91,922 | $74,568 | $80,734 |
| Groundwork market score | 66 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 11
- Employees, 2023
- 21
- Annual payroll, 2023
- $710K
- One-person businesses, 2023
- 201Businesses with no payroll
- Map listings, September 2026
- 4117 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Santa Rosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Rosa County
- Population, 2025 estimate
- 211,115+11.7% since 2020
- Households
- 72,605
- Median age
- 40.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 1,012 sq. mi.
- People per square mile
- 196
- Median household income
- $91,922+35.3% vs. 2015–2019, before inflation
- Average household income
- $114,225
- Median home value
- $329,800
- Jobs located here
- 45,310
- Daytime population
- 165,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Rosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for nail salons, numbered among those based in Florida, with Santa Rosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 76 | 28 | 4.0 | $2.2M | +21.1% | #76 of 1,328 |
| 2Levy County, FL | 69 | 5 | 2.7 | $2.9M | +12.7% | #166 of 1,328 |
| 3Santa Rosa County, FL | 66 | 41 | 5.6 | $1.7M | +11.7% | #252 of 1,328 |
| 4Wakulla County, FL | 65 | 6 | 4.7 | $1.9M | +12.3% | #272 of 1,328 |
| 5Lake County, FL | 62 | 98 | 6.0 | $1.5M | +18.1% | #355 of 1,328 |
| 6Flagler County, FL | 60 | 37 | 7.0 | $1.3M | +21.0% | #409 of 1,328 |
| 7Citrus County, FL | 58 | 37 | 5.2 | $1.5M | +11.1% | #467 of 1,328 |
| 8Marion County, FL | 57 | 89 | 5.4 | $1.5M | +17.3% | #491 of 1,328 |
| 9Manatee County, FL | 57 | 119 | 6.7 | $1.4M | +16.6% | #492 of 1,328 |
| 10Brevard County, FL | 57 | 186 | 7.2 | $1.3M | +9.1% | #493 of 1,328 |
Other business types in Santa Rosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons63
- Barbershops72
- Nail salons66
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Santa Rosa County, FL?
As of September 2026, map listings count 41 nail salons in Santa Rosa County. 17 of them (41%) are chain locations. The listings count nail salons. Official counts show 11 businesses with payroll classed as nail salons in 2023. Another 201 one-person businesses have no payroll, by official counts.
How much do households in Santa Rosa County, FL spend on personal care products and services?
About $71.3M a year, or $982 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 41 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 72,605 households in Santa Rosa County and national spending patterns by income.
How does Santa Rosa County, FL compare with the U.S. for nail salons?
Santa Rosa County has 5.6 nail salons per 10,000 households, 7% below the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Santa Rosa County would have about 43, against 41 on map listings. There is one business with payroll in the industry for every 6,600 households, against one for every 3,754 across the U.S.
How fast is Santa Rosa County, FL growing?
Population estimates put Santa Rosa County at 211,115 people in 2025, up 11.7% since 2020, faster than the U.S. (+3.1%). It has 72,605 households. Median household income in Santa Rosa County is $91,922, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Rosa County scores 66 for nail salons (upper middle), #252 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Rosa County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Santa Rosa County
Screening a site or an acquisition in Santa Rosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.