Beauty and personal care · Small-town market · Florida
Nail salons in the Key West-Key Largo, FL area
Competitor counts, household spending and official business counts for nail salons in the Key West-Key Largo, FL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #333 of 387 scored small-town markets
#6 of 6 scored small-town markets based in Florida
- Listings
- 31
- 7 chain locations (23%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $34.5M
- On personal care products and services · $1,003 a household
- Spending per listing
- $1.1M
- 33% below the U.S.
- Listings per 10k households
- 9.0
- 50% above the U.S.
- Population, 2025
- 80,406
- −2.9% since 2020
See the nail salons around any address in the Key West-Key Largo area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Key West-Key Largo area scores 27 (lower middle) on the Groundwork market score for nail salons, ranking #333 of 387 scored small-town markets and #6 of 6 scored small-town markets based in Florida. That puts it in the bottom quarter of small-town markets.
Households in the Key West-Key Largo area spend about $34.5M a year on personal care products and services, or $1,003 per household, in line with the U.S. average. That works out to $1.1M per salon, 33% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 31 nail salons on map listings in the Key West-Key Largo area as of September 2026. 7 of them (23%) are chain locations, against 27% across the U.S. That is 9.0 per 10,000 households, 50% above the U.S. rate of 6.0.
Official counts show 9 businesses with payroll classed as nail salons in the Key West-Key Largo area in 2023. That is one for every 3,823 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of the Key West-Key Largo area declined 2.9%, against +3.1% for the U.S.
How the Key West-Key Largo area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Key West-Key Largo area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 7.6 | 6.0 |
| Spending per listing | $1.1M | $1.2M | $1.7M |
| Households per official establishment | 3,823 | 5,025 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.2% | +23.2% |
| Population growth, 2020–2025 | −2.9% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,003 | $911 | $1,005 |
| Median household income | $87,738 | $74,568 | $80,734 |
| Groundwork market score | 27 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 23
- Annual payroll, 2023
- $704K
- One-person businesses, 2023
- 133Businesses with no payroll
- Map listings, September 2026
- 317 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Key West-Key Largo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Key West-Key Largo area
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Key West-Key Largo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Florida
Every Florida market ranked →The highest-scoring small-town markets in Florida for nail salons, numbered among those based in Florida, with the Key West-Key Largo area marked.
Top small-town markets in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 45 | 13 | 4.1 | $1.8M | +5.9% | #232 of 387 |
| 2Lake City, FL | 44 | 16 | 5.8 | $1.4M | +6.2% | #242 of 387 |
| 3Clewiston, FL | 44 | 11 | 5.9 | $1.3M | +18.8% | #243 of 387 |
| 4Okeechobee, FL | 38 | 10 | 6.6 | $1.2M | +7.4% | #279 of 387 |
| 5Arcadia, FL | 37 | 7 | 5.5 | $1.3M | +8.8% | #285 of 387 |
| 6Key West-Key Largo, FL | 27 | 31 | 9.0 | $1.1M | −2.9% | #333 of 387 |
Other business types in the Key West-Key Largo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons31
- Barbershops39
- Nail salons27
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Key West-Key Largo, FL area?
As of September 2026, map listings count 31 nail salons in the Key West-Key Largo area. 7 of them (23%) are chain locations. The listings count nail salons. Official counts show 9 businesses with payroll classed as nail salons in 2023. Official counts list 133 one-person businesses without payroll.
How much do households in the Key West-Key Largo, FL area spend on personal care products and services?
About $34.5M a year, or $1,003 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 31 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 34,405 households in the Key West-Key Largo area and national spending patterns by income.
How does the Key West-Key Largo, FL area compare with the U.S. for nail salons?
The Key West-Key Largo area has 9.0 nail salons per 10,000 households, 50% above the U.S. rate of 6.0. Spending per salon is $1.1M, 33% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Key West-Key Largo area would have about 21, against 31 on map listings. There is one business with payroll in the industry for every 3,823 households, against one for every 3,754 across the U.S.
How fast is the Key West-Key Largo, FL area growing?
Population estimates put the Key West-Key Largo area at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income in the Key West-Key Largo area is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Key West-Key Largo area scores 27 for nail salons (lower middle), #333 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Key West-Key Largo area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Key West-Key Largo area
Screening a site or an acquisition in the Key West-Key Largo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.