Beauty and personal care · Metro area · Florida
Nail salons in the Lakeland-Winter Haven, FL metro area
Competitor counts, household spending and official business counts for nail salons in the Lakeland-Winter Haven, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #215 of 387 scored metro areas
#6 of 22 scored metro areas based in Florida
- Listings
- 185
- 51 chain locations (28%)
- Official establishments
- 34
- Businesses with payroll, 2023
- Household spending a year
- $243M
- On personal care products and services · $840 a household
- Spending per listing
- $1.3M
- 21% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the nail salons around any address in the Lakeland-Winter Haven metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Lakeland-Winter Haven metro area spend about $243M a year on personal care products and services, or $840 per household, 16% below the U.S. average. That is about $1.3M of household spending for each salon on map listings, 21% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 185 nail salons on map listings in the Lakeland-Winter Haven metro area as of September 2026. 51 of them (28%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.4, 7% above the U.S. rate of 6.0.
In 2023, official counts showed 34 businesses with payroll in the Lakeland-Winter Haven metro area classed as nail salons. That is one for every 8,513 households, against one for every 3,754 across the U.S. Official counts also show 1,416 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $1.3M have gone to businesses classed as nail salons in the Lakeland-Winter Haven metro area.
Population estimates put the population change in the Lakeland-Winter Haven metro area from 2020 to 2025 at +19.8%, faster than the U.S. (+3.1%). For nail salons, the Lakeland-Winter Haven metro area has a Groundwork market score of 48 (lower middle): #215 of 387 scored metro areas and #6 of 22 scored metro areas based in Florida.
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 7.6 | 6.0 |
| Spending per listing | $1.3M | $1.2M | $1.7M |
| Households per official establishment | 8,513 | 5,025 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.2% | +23.2% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $840 | $911 | $1,005 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 48 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34
- Employees, 2023
- 118
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- 1,416Businesses with no payroll
- Map listings, September 2026
- 18551 chain locations
- Listings at the U.S. rate for this spending
- 146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.3M
SBA-backed loans to businesses classed as nail salons in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for nail salons, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 74 | 28 | 4.0 | $2.2M | +21.1% | #23 of 387 |
| 2Homosassa Springs, FL | 54 | 37 | 5.2 | $1.5M | +11.1% | #162 of 387 |
| 3Palm Bay-Melbourne-Titusville, FL | 53 | 186 | 7.2 | $1.3M | +9.1% | #169 of 387 |
| 4Ocala, FL | 52 | 89 | 5.4 | $1.5M | +17.3% | #176 of 387 |
| 5North Port-Bradenton-Sarasota, FL | 48 | 271 | 7.0 | $1.4M | +13.2% | #212 of 387 |
| 6Lakeland-Winter Haven, FL | 48 | 185 | 6.4 | $1.3M | +19.8% | #215 of 387 |
| 7Port St. Lucie, FL | 46 | 148 | 7.2 | $1.3M | +16.0% | #234 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 46 | 216 | 7.3 | $1.2M | +11.2% | #235 of 387 |
| 9Gainesville, FL | 45 | 88 | 6.2 | $1.4M | +5.4% | #241 of 387 |
| 10Crestview-Fort Walton Beach-Destin, FL | 43 | 126 | 10.5 | $913K | +9.4% | #264 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons61
- Barbershops36
- Nail salons48
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Lakeland-Winter Haven, FL metro area?
As of September 2026, map listings count 185 nail salons in the Lakeland-Winter Haven metro area. 51 of them (28%) are chain locations. The listings count nail salons. Official counts show 34 businesses with payroll classed as nail salons in 2023. Another 1,416 one-person businesses have no payroll, by official counts.
How much do households in the Lakeland-Winter Haven, FL metro area spend on personal care products and services?
About $243M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 185 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for nail salons?
The Lakeland-Winter Haven metro area has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.3M, 21% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Lakeland-Winter Haven metro area would have about 146, against 185 on map listings. There is one business with payroll in the industry for every 8,513 households, against one for every 3,754 across the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 48 for nail salons (lower middle), #215 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.