Beauty and personal care · County · Florida
Nail salons in Bay County, FL
The nail salons in Bay County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #849 of 1,328 scored counties
#25 of 51 scored counties in Florida
- Listings
- 66
- 26 chain locations (39%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $70.2M
- On personal care products and services · $891 a household
- Spending per listing
- $1.1M
- 36% below the U.S.
- Listings per 10k households
- 8.4
- 40% above the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the nail salons around any address in Bay County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Bay County spend about $70.2M a year on personal care products and services, or $891 per household, 11% below the U.S. average. That works out to $1.1M per salon, 36% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 66 nail salons on map listings in Bay County as of September 2026. Of those, 26 are chain locations, or 39%, against 27% across the U.S. That is 8.4 per 10,000 households, 40% above the U.S. rate of 6.0.
Official counts show 15 businesses with payroll classed as nail salons in Bay County in 2023. That is one for every 5,252 households, against one for every 3,754 across the U.S. Official counts list 300 one-person businesses without payroll.
Population estimates show Bay County grew 17.2% from 2020 to 2025, faster than the U.S. (+3.1%). Bay County scores 45 (lower middle) on the Groundwork market score for nail salons, ranking #849 of 1,328 scored counties and #25 of 51 scored counties in Florida.
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 7.6 | 6.0 |
| Spending per listing | $1.1M | $1.2M | $1.7M |
| Households per official establishment | 5,252 | 5,025 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.2% | +23.2% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $891 | $911 | $1,005 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 45 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 26
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 300Businesses with no payroll
- Map listings, September 2026
- 6626 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for nail salons, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 76 | 28 | 4.0 | $2.2M | +21.1% | #76 of 1,328 |
| 2Levy County, FL | 69 | 5 | 2.7 | $2.9M | +12.7% | #166 of 1,328 |
| 3Santa Rosa County, FL | 66 | 41 | 5.6 | $1.7M | +11.7% | #252 of 1,328 |
| 4Wakulla County, FL | 65 | 6 | 4.7 | $1.9M | +12.3% | #272 of 1,328 |
| 5Lake County, FL | 62 | 98 | 6.0 | $1.5M | +18.1% | #355 of 1,328 |
| 6Flagler County, FL | 60 | 37 | 7.0 | $1.3M | +21.0% | #409 of 1,328 |
| 7Citrus County, FL | 58 | 37 | 5.2 | $1.5M | +11.1% | #467 of 1,328 |
| 8Marion County, FL | 57 | 89 | 5.4 | $1.5M | +17.3% | #491 of 1,328 |
| 9Manatee County, FL | 57 | 119 | 6.7 | $1.4M | +16.6% | #492 of 1,328 |
| 10Brevard County, FL | 57 | 186 | 7.2 | $1.3M | +9.1% | #493 of 1,328 |
| 25Bay County, FL | 45 | 66 | 8.4 | $1.1M | +17.2% | #849 of 1,328 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons48
- Barbershops48
- Nail salons45
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Bay County, FL?
As of September 2026, map listings count 66 nail salons in Bay County. 26 of them (39%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Official counts also show 300 one-person businesses without payroll.
How much do households in Bay County, FL spend on personal care products and services?
About $70.2M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 66 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for nail salons?
Bay County has 8.4 nail salons per 10,000 households, 40% above the U.S. rate of 6.0. Spending per salon is $1.1M, 36% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Bay County would have about 42, against 66 on map listings. There is one business with payroll in the industry for every 5,252 households, against one for every 3,754 across the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 45 for nail salons (lower middle), #849 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.