Auto · County · Oklahoma
Insurance agencies in Carter County, OK
The insurance agencies in Carter County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,579 of 2,272 scored counties
#45 of 55 scored counties in Oklahoma
- Listings
- 43
- 6 chain locations (14%)
- Official establishments
- 31
- −16.2% since 2019
- Household spending a year
- $48.5M
- On vehicle insurance · $2,547 a household
- Spending per listing
- $1.1M
- 10% below the U.S.
- Listings per 10k households
- 22.6
- 45% above the U.S.
- Population, 2025
- 48,910
- +1.8% since 2020
See the insurance agencies around any address in Carter County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Carter County spend about $48.5M a year on vehicle insurance, or $2,547 per household, 30% above the U.S. average. That works out to $1.1M per agency, 10% below the U.S. figure of $1.3M.
Carter County has 43 insurance agencies on map listings as of September 2026. 6 of them (14%) are chain locations, against 21% across the U.S. That is 22.6 per 10,000 households, 45% above the U.S. rate of 15.6.
Official counts show 31 businesses with payroll classed as insurance agencies and brokerages in Carter County in 2023, down 16.2% from 2019. That is one for every 614 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Carter County grew 1.8%, slower than the U.S. (+3.1%). Carter County scores 37 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,579 of 2,272 scored counties and #45 of 55 scored counties in Oklahoma.
How Carter County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carter County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.6 | 21.2 | 15.6 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment | 614 | 713 | 966 |
| Official establishment growth, 2019–2023 | −16.2% | −1.3% | −1.0% |
| Population growth, 2020–2025 | +1.8% | +4.0% | +3.1% |
| Spending per household on vehicle insurance | $2,547 | $2,526 | $1,957 |
| Median household income | $60,723 | $65,039 | $80,734 |
| Groundwork market score | 37 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 31−16.2% over the period
- Employees, 2023
- 122
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 436 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Carter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carter County
- Population, 2025 estimate
- 48,910+1.8% since 2020
- Households
- 19,046
- Median age
- 38.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 822 sq. mi.
- People per square mile
- 59
- Median household income
- $60,723+18.1% vs. 2015–2019, before inflation
- Average household income
- $83,415
- Median home value
- $168,500
- Jobs located here
- 23,303
- Daytime population
- 50,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for insurance agencies, numbered among those based in Oklahoma, with Carter County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 84 | 37 | 11.8 | $2.5M | +14.6% | #147 of 2,272 |
| 2Osage County, OK | 83 | 21 | 12.1 | $2.4M | +2.2% | #169 of 2,272 |
| 3Logan County, OK | 79 | 15 | 8.4 | $3.6M | +11.5% | #234 of 2,272 |
| 4Cherokee County, OK | 79 | 22 | 11.8 | $2.1M | +4.5% | #250 of 2,272 |
| 5Grady County, OK | 78 | 23 | 11.1 | $2.5M | +7.7% | #266 of 2,272 |
| 6Sequoyah County, OK | 78 | 19 | 12.3 | $2.1M | +4.1% | #273 of 2,272 |
| 7Adair County, OK | 77 | 8 | 11.2 | $2.3M | +2.0% | #294 of 2,272 |
| 8Rogers County, OK | 76 | 38 | 10.4 | $2.8M | +7.1% | #309 of 2,272 |
| 9Creek County, OK | 70 | 43 | 15.2 | $1.7M | +4.4% | #481 of 2,272 |
| 10Delaware County, OK | 67 | 24 | 14.0 | $1.9M | +3.8% | #563 of 2,272 |
| 45Carter County, OK | 37 | 43 | 22.6 | $1.1M | +1.8% | #1,579 of 2,272 |
Other business types in Carter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Carter County, OK?
Map listings as of September 2026 show 43 insurance agencies in Carter County. 6 of them (14%) are chain locations. The listings count insurance agencies. Official counts show 31 businesses with payroll classed as insurance agencies and brokerages in 2023, down 16.2% from 2019.
How much do households in Carter County, OK spend on vehicle insurance?
About $48.5M a year, or $2,547 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 43 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 19,046 households in Carter County and national spending patterns by income.
How does Carter County, OK compare with the U.S. for insurance agencies?
Carter County has 22.6 insurance agencies per 10,000 households, 45% above the U.S. rate of 15.6. Spending per agency is $1.1M, 10% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Carter County would have about 39, against 43 on map listings. There is one business with payroll in the industry for every 614 households, against one for every 966 across the U.S. The official count fell 16.2% from 2019 to 2023, against −1.0% for the U.S.
How fast is Carter County, OK growing?
Population estimates put Carter County at 48,910 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 19,046 households. Median household income in Carter County is $60,723, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carter County scores 37 for insurance agencies (lower middle), #1,579 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carter County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Carter County
Screening a site or an acquisition in Carter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.