Auto · Small-town market · Oklahoma
Insurance agencies in the Woodward, OK area
How the Woodward, OK area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #445 of 537 scored small-town markets
#17 of 17 scored small-town markets based in Oklahoma
- Listings
- 23
- 3 chain locations (13%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $21.7M
- On vehicle insurance · $2,735 a household
- Spending per listing
- $942K
- 25% below the U.S.
- Listings per 10k households
- 29.0
- 86% above the U.S.
- Population, 2025
- 19,827
- −2.8% since 2020
See the insurance agencies around any address in the Woodward area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Woodward area is 28 (lower middle), #445 of 537 scored small-town markets and #17 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Households in the Woodward area spend about $21.7M a year on vehicle insurance, or $2,735 per household, 40% above the U.S. average. That is about $942K of household spending for each agency on map listings, 25% below the U.S. figure of $1.3M.
The Woodward area has 23 insurance agencies on map listings as of September 2026. Chain locations make up 13% of them, against 21% across the U.S. Per 10,000 households, that is 29.0, 86% above the U.S. rate of 15.6.
Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in the Woodward area in 2023. That is one for every 495 households, against one for every 966 across the U.S. Population estimates show the Woodward area declined 2.8% from 2020 to 2025, against +3.1% for the U.S.
How the Woodward area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Woodward area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.0 | 21.2 | 15.6 |
| Spending per listing | $942K | $1.2M | $1.3M |
| Households per official establishment | 495 | 713 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.0% |
| Population growth, 2020–2025 | −2.8% | +4.0% | +3.1% |
| Spending per household on vehicle insurance | $2,735 | $2,526 | $1,957 |
| Median household income | $61,417 | $65,039 | $80,734 |
| Groundwork market score | 28 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 52
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 233 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Woodward area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Woodward area
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Woodward area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for insurance agencies, numbered among those based in Oklahoma, with the Woodward area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tahlequah, OK | 85 | 22 | 11.8 | $2.1M | +4.5% | #33 of 537 |
| 2Durant, OK | 63 | 29 | 15.8 | $1.6M | +10.9% | #158 of 537 |
| 3Miami, OK | 62 | 20 | 16.8 | $1.5M | +0.7% | #167 of 537 |
| 4Elk City, OK | 61 | 9 | 11.0 | $2.2M | −0.7% | #169 of 537 |
| 5Bartlesville, OK | 59 | 34 | 16.2 | $1.6M | +2.7% | #191 of 537 |
| 6Altus, OK | 53 | 14 | 14.3 | $1.7M | +0.1% | #230 of 537 |
| 7Ada, OK | 53 | 26 | 17.2 | $1.4M | +1.2% | #235 of 537 |
| 8Shawnee, OK | 53 | 52 | 19.3 | $1.4M | +3.5% | #239 of 537 |
| 9Duncan, OK | 53 | 45 | 25.6 | $1M | +3.4% | #241 of 537 |
| 10Muskogee, OK | 51 | 46 | 17.9 | $1.3M | +0.7% | #258 of 537 |
| 17Woodward, OK | 28 | 23 | 29.0 | $942K | −2.8% | #445 of 537 |
Other business types in the Woodward area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Woodward, OK area?
Map listings as of September 2026 show 23 insurance agencies in the Woodward area. 3 of them (13%) are chain locations. The listings count insurance agencies. Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Woodward, OK area spend on vehicle insurance?
About $21.7M a year, or $2,735 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 23 insurance agencies on map listings, it comes to $942K per agency. It is estimated from the incomes of the 7,925 households in the Woodward area and national spending patterns by income.
How does the Woodward, OK area compare with the U.S. for insurance agencies?
The Woodward area has 29.0 insurance agencies per 10,000 households, 86% above the U.S. rate of 15.6. Spending per agency is $942K, 25% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Woodward area would have about 17, against 23 on map listings. There is one business with payroll in the industry for every 495 households, against one for every 966 across the U.S.
How fast is the Woodward, OK area growing?
Population estimates put the Woodward area at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households. Median household income in the Woodward area is $61,417, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Woodward area scores 28 for insurance agencies (lower middle), #445 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Woodward area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Woodward area
Screening a site or an acquisition in the Woodward area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.