Auto · County · Alabama
Insurance agencies in Morgan County, AL
How Morgan County, AL compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #813 of 2,272 scored counties
#36 of 54 scored counties in Alabama
- Listings
- 86
- 22 chain locations (26%)
- Official establishments
- 51
- +27.5% since 2019
- Household spending a year
- $134.8M
- On vehicle insurance · $2,748 a household
- Spending per listing
- $1.6M
- 25% above the U.S.
- Listings per 10k households
- 17.5
- 12% above the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the insurance agencies around any address in Morgan County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 86 insurance agencies in Morgan County. Of those, 22 are chain locations, or 26%, against 21% across the U.S. Per 10,000 households, that is 17.5, 12% above the U.S. rate of 15.6.
At $2,748 per household (40% above the U.S. average), households in Morgan County spend about $134.8M a year on vehicle insurance. Spread across 86 insurance agencies, that is $1.6M per agency, 25% above the U.S. figure of $1.3M.
In 2023, official counts showed 51 businesses with payroll in Morgan County classed as insurance agencies and brokerages, up 27.5% from 2019. That is one for every 962 households, against one for every 966 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.7M have gone to businesses classed as insurance agencies and brokerages in Morgan County.
Population estimates put the population change in Morgan County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Morgan County is 59 (upper middle), #813 of 2,272 scored counties and #36 of 54 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.5 | 16.2 | 15.6 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | 962 | 1,150 | 966 |
| Official establishment growth, 2019–2023 | +27.5% | +1.4% | −1.0% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on vehicle insurance | $2,748 | $2,568 | $1,957 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 59 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40 → 51+27.5% over the period
- Employees, 2023
- 208
- Annual payroll, 2023
- $12.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8622 chain locations
- Listings at the U.S. rate for this spending
- 107The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.7M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for insurance agencies, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 92 | 16 | 9.0 | $3.2M | +5.9% | #33 of 2,272 |
| 2St. Clair County, AL | 91 | 41 | 11.7 | $2.5M | +7.1% | #51 of 2,272 |
| 3Lawrence County, AL | 90 | 11 | 8.1 | $3.8M | +2.3% | #54 of 2,272 |
| 4Randolph County, AL | 90 | 7 | 7.6 | $3.7M | +4.8% | #55 of 2,272 |
| 5Elmore County, AL | 89 | 29 | 8.8 | $3.2M | +4.2% | #69 of 2,272 |
| 6Cherokee County, AL | 86 | 12 | 11.8 | $2.4M | +5.8% | #117 of 2,272 |
| 7Bibb County, AL | 85 | 5 | 6.5 | $4.4M | +0.4% | #122 of 2,272 |
| 8Blount County, AL | 85 | 24 | 10.8 | $2.7M | +1.8% | #131 of 2,272 |
| 9Limestone County, AL | 85 | 53 | 12.9 | $2.2M | +18.0% | #135 of 2,272 |
| 10Jackson County, AL | 84 | 24 | 11.0 | $2.5M | +3.3% | #146 of 2,272 |
| 36Morgan County, AL | 59 | 86 | 17.5 | $1.6M | +2.6% | #813 of 2,272 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Morgan County, AL?
There are 86 insurance agencies on map listings in Morgan County as of September 2026. 22 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 51 businesses with payroll classed as insurance agencies and brokerages in 2023, up 27.5% from 2019.
How much do households in Morgan County, AL spend on vehicle insurance?
About $134.8M a year, or $2,748 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 86 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for insurance agencies?
Morgan County has 17.5 insurance agencies per 10,000 households, 12% above the U.S. rate of 15.6. Spending per agency is $1.6M, 25% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Morgan County would have about 107, against 86 on map listings. There is one business with payroll in the industry for every 962 households, against one for every 966 across the U.S. The official count rose 27.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 59 for insurance agencies (upper middle), #813 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.