Auto · County · Alabama
Insurance agencies in Marshall County, AL
The insurance agencies in Marshall County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #790 of 2,272 scored counties
#34 of 54 scored counties in Alabama
- Listings
- 82
- 26 chain locations (32%)
- Official establishments
- 33
- −2.9% since 2019
- Household spending a year
- $101.8M
- On vehicle insurance · $2,793 a household
- Spending per listing
- $1.2M
- In line with the U.S.
- Listings per 10k households
- 22.5
- 44% above the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the insurance agencies around any address in Marshall County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 82 insurance agencies in Marshall County. 26 of them (32%) are chain locations, against 21% across the U.S. That comes to 22.5 for every 10,000 households, 44% above the U.S. rate of 15.6.
Households in Marshall County spend about $101.8M a year on vehicle insurance, or $2,793 per household, 43% above the U.S. average. Spread across 82 insurance agencies, that is $1.2M per agency, in line with the U.S. figure of $1.3M.
In 2023, official counts showed 33 businesses with payroll in Marshall County classed as insurance agencies and brokerages, down 2.9% from 2019. That is one for every 1,105 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $541K has gone to businesses classed as insurance agencies and brokerages in Marshall County.
Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). For insurance agencies, Marshall County has a Groundwork market score of 60 (upper middle): #790 of 2,272 scored counties and #34 of 54 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.5 | 16.2 | 15.6 |
| Spending per listing | $1.2M | $1.6M | $1.3M |
| Households per official establishment | 1,105 | 1,150 | 966 |
| Official establishment growth, 2019–2023 | −2.9% | +1.4% | −1.0% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on vehicle insurance | $2,793 | $2,568 | $1,957 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 60 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 33−2.9% over the period
- Employees, 2023
- 185
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8226 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $541K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for insurance agencies, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 92 | 16 | 9.0 | $3.2M | +5.9% | #33 of 2,272 |
| 2St. Clair County, AL | 91 | 41 | 11.7 | $2.5M | +7.1% | #51 of 2,272 |
| 3Lawrence County, AL | 90 | 11 | 8.1 | $3.8M | +2.3% | #54 of 2,272 |
| 4Randolph County, AL | 90 | 7 | 7.6 | $3.7M | +4.8% | #55 of 2,272 |
| 5Elmore County, AL | 89 | 29 | 8.8 | $3.2M | +4.2% | #69 of 2,272 |
| 6Cherokee County, AL | 86 | 12 | 11.8 | $2.4M | +5.8% | #117 of 2,272 |
| 7Bibb County, AL | 85 | 5 | 6.5 | $4.4M | +0.4% | #122 of 2,272 |
| 8Blount County, AL | 85 | 24 | 10.8 | $2.7M | +1.8% | #131 of 2,272 |
| 9Limestone County, AL | 85 | 53 | 12.9 | $2.2M | +18.0% | #135 of 2,272 |
| 10Jackson County, AL | 84 | 24 | 11.0 | $2.5M | +3.3% | #146 of 2,272 |
| 34Marshall County, AL | 60 | 82 | 22.5 | $1.2M | +6.0% | #790 of 2,272 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Marshall County, AL?
There are 82 insurance agencies on map listings in Marshall County as of September 2026. 26 of them (32%) are chain locations. The listings count insurance agencies. Official counts show 33 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.9% from 2019.
How much do households in Marshall County, AL spend on vehicle insurance?
About $101.8M a year, or $2,793 per household. That is 43% above the U.S. average (an index of 143, where 100 is the U.S. average). Spread across the 82 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for insurance agencies?
Marshall County has 22.5 insurance agencies per 10,000 households, 44% above the U.S. rate of 15.6. Spending per agency is $1.2M, in line with the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Marshall County would have about 81, against 82 on map listings. There is one business with payroll in the industry for every 1,105 households, against one for every 966 across the U.S. The official count fell 2.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 60 for insurance agencies (upper middle), #790 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.