Auto · County · Alabama
Insurance agencies in Houston County, AL
The insurance agencies in Houston County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,261 of 2,272 scored counties
#47 of 54 scored counties in Alabama
- Listings
- 88
- 27 chain locations (31%)
- Official establishments
- 47
- −2.1% since 2019
- Household spending a year
- $104.4M
- On vehicle insurance · $2,411 a household
- Spending per listing
- $1.2M
- 5% below the U.S.
- Listings per 10k households
- 20.3
- 30% above the U.S.
- Population, 2025
- 110,318
- +2.8% since 2020
See the insurance agencies around any address in Houston County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Houston County spend about $104.4M a year on vehicle insurance, or $2,411 per household, 23% above the U.S. average. Spread across 88 insurance agencies, that is $1.2M per agency, 5% below the U.S. figure of $1.3M.
There are 88 insurance agencies on map listings in Houston County as of September 2026. Chain locations make up 31% of them, against 21% across the U.S. That is 20.3 per 10,000 households, 30% above the U.S. rate of 15.6.
Official counts show 47 businesses with payroll classed as insurance agencies and brokerages in Houston County in 2023, down 2.1% from 2019. That is one for every 921 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as insurance agencies and brokerages in Houston County.
Between 2020 and 2025, the population of Houston County grew 2.8%, in step with the U.S. (+3.1%). For insurance agencies, Houston County has a Groundwork market score of 46 (lower middle): #1,261 of 2,272 scored counties and #47 of 54 scored counties in Alabama.
How Houston County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houston County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 16.2 | 15.6 |
| Spending per listing | $1.2M | $1.6M | $1.3M |
| Households per official establishment | 921 | 1,150 | 966 |
| Official establishment growth, 2019–2023 | −2.1% | +1.4% | −1.0% |
| Population growth, 2020–2025 | +2.8% | +3.2% | +3.1% |
| Spending per household on vehicle insurance | $2,411 | $2,568 | $1,957 |
| Median household income | $58,626 | $63,999 | $80,734 |
| Groundwork market score | 46 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 47−2.1% over the period
- Employees, 2023
- 183
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8827 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 110,318+2.8% since 2020
- Households
- 43,302
- Median age
- 40.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 580 sq. mi.
- People per square mile
- 187
- Median household income
- $58,626+23.2% vs. 2015–2019, before inflation
- Average household income
- $81,747
- Median home value
- $183,300
- Jobs located here
- 51,974
- Daytime population
- 116,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for insurance agencies, numbered among those based in Alabama, with Houston County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 92 | 16 | 9.0 | $3.2M | +5.9% | #33 of 2,272 |
| 2St. Clair County, AL | 91 | 41 | 11.7 | $2.5M | +7.1% | #51 of 2,272 |
| 3Lawrence County, AL | 90 | 11 | 8.1 | $3.8M | +2.3% | #54 of 2,272 |
| 4Randolph County, AL | 90 | 7 | 7.6 | $3.7M | +4.8% | #55 of 2,272 |
| 5Elmore County, AL | 89 | 29 | 8.8 | $3.2M | +4.2% | #69 of 2,272 |
| 6Cherokee County, AL | 86 | 12 | 11.8 | $2.4M | +5.8% | #117 of 2,272 |
| 7Bibb County, AL | 85 | 5 | 6.5 | $4.4M | +0.4% | #122 of 2,272 |
| 8Blount County, AL | 85 | 24 | 10.8 | $2.7M | +1.8% | #131 of 2,272 |
| 9Limestone County, AL | 85 | 53 | 12.9 | $2.2M | +18.0% | #135 of 2,272 |
| 10Jackson County, AL | 84 | 24 | 11.0 | $2.5M | +3.3% | #146 of 2,272 |
| 47Houston County, AL | 46 | 88 | 20.3 | $1.2M | +2.8% | #1,261 of 2,272 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Houston County, AL?
As of September 2026, map listings count 88 insurance agencies in Houston County. 27 of them (31%) are chain locations. The listings count insurance agencies. Official counts show 47 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.1% from 2019.
How much do households in Houston County, AL spend on vehicle insurance?
About $104.4M a year, or $2,411 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 88 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 43,302 households in Houston County and national spending patterns by income.
How does Houston County, AL compare with the U.S. for insurance agencies?
Houston County has 20.3 insurance agencies per 10,000 households, 30% above the U.S. rate of 15.6. Spending per agency is $1.2M, 5% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Houston County would have about 83, against 88 on map listings. There is one business with payroll in the industry for every 921 households, against one for every 966 across the U.S. The official count fell 2.1% from 2019 to 2023, against −1.0% for the U.S.
How fast is Houston County, AL growing?
Population estimates put Houston County at 110,318 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 43,302 households. Median household income in Houston County is $58,626, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 46 for insurance agencies (lower middle), #1,261 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.