Auto · County · Alabama
Insurance agencies in Baldwin County, AL
The insurance agencies in Baldwin County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #483 of 2,272 scored counties
#24 of 54 scored counties in Alabama
- Listings
- 161
- 34 chain locations (21%)
- Official establishments
- 88
- +2.3% since 2019
- Household spending a year
- $259.1M
- On vehicle insurance · $2,629 a household
- Spending per listing
- $1.6M
- 28% above the U.S.
- Listings per 10k households
- 16.3
- 4% above the U.S.
- Population, 2025
- 267,761
- +14.8% since 2020
See the insurance agencies around any address in Baldwin County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,629 per household (34% above the U.S. average), households in Baldwin County spend about $259.1M a year on vehicle insurance. Spread across 161 insurance agencies, that is $1.6M per agency, 28% above the U.S. figure of $1.3M.
There are 161 insurance agencies on map listings in Baldwin County as of September 2026. 34 of them (21%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 16.3, 4% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Baldwin County was 88 in 2023, up 2.3% from 2019. That is one for every 1,120 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.3M have gone to businesses classed as insurance agencies and brokerages in Baldwin County.
Population estimates put the population change in Baldwin County from 2020 to 2025 at +14.8%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Baldwin County is 70 (upper middle), #483 of 2,272 scored counties and #24 of 54 scored counties in Alabama. That puts it in the top quarter of counties.
How Baldwin County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baldwin County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 16.2 | 15.6 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | 1,120 | 1,150 | 966 |
| Official establishment growth, 2019–2023 | +2.3% | +1.4% | −1.0% |
| Population growth, 2020–2025 | +14.8% | +3.2% | +3.1% |
| Spending per household on vehicle insurance | $2,629 | $2,568 | $1,957 |
| Median household income | $78,775 | $63,999 | $80,734 |
| Groundwork market score | 70 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 86 → 88+2.3% over the period
- Employees, 2023
- 462
- Annual payroll, 2023
- $32.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 16134 chain locations
- Listings at the U.S. rate for this spending
- 206The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.3M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 267,761+14.8% since 2020
- Households
- 98,574
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 1,590 sq. mi.
- People per square mile
- 155
- Median household income
- $78,775+35.1% vs. 2015–2019, before inflation
- Average household income
- $103,378
- Median home value
- $316,900
- Jobs located here
- 84,738
- Daytime population
- 233,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for insurance agencies, numbered among those based in Alabama, with Baldwin County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 92 | 16 | 9.0 | $3.2M | +5.9% | #33 of 2,272 |
| 2St. Clair County, AL | 91 | 41 | 11.7 | $2.5M | +7.1% | #51 of 2,272 |
| 3Lawrence County, AL | 90 | 11 | 8.1 | $3.8M | +2.3% | #54 of 2,272 |
| 4Randolph County, AL | 90 | 7 | 7.6 | $3.7M | +4.8% | #55 of 2,272 |
| 5Elmore County, AL | 89 | 29 | 8.8 | $3.2M | +4.2% | #69 of 2,272 |
| 6Cherokee County, AL | 86 | 12 | 11.8 | $2.4M | +5.8% | #117 of 2,272 |
| 7Bibb County, AL | 85 | 5 | 6.5 | $4.4M | +0.4% | #122 of 2,272 |
| 8Blount County, AL | 85 | 24 | 10.8 | $2.7M | +1.8% | #131 of 2,272 |
| 9Limestone County, AL | 85 | 53 | 12.9 | $2.2M | +18.0% | #135 of 2,272 |
| 10Jackson County, AL | 84 | 24 | 11.0 | $2.5M | +3.3% | #146 of 2,272 |
| 24Baldwin County, AL | 70 | 161 | 16.3 | $1.6M | +14.8% | #483 of 2,272 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Baldwin County, AL?
As of September 2026, map listings count 161 insurance agencies in Baldwin County. 34 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 88 businesses with payroll classed as insurance agencies and brokerages in 2023, up 2.3% from 2019.
How much do households in Baldwin County, AL spend on vehicle insurance?
About $259.1M a year, or $2,629 per household. That is 34% above the U.S. average (an index of 134, where 100 is the U.S. average). Spread across the 161 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 98,574 households in Baldwin County and national spending patterns by income.
How does Baldwin County, AL compare with the U.S. for insurance agencies?
Baldwin County has 16.3 insurance agencies per 10,000 households, 4% above the U.S. rate of 15.6. Spending per agency is $1.6M, 28% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Baldwin County would have about 206, against 161 on map listings. There is one business with payroll in the industry for every 1,120 households, against one for every 966 across the U.S. The official count rose 2.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is Baldwin County, AL growing?
Population estimates put Baldwin County at 267,761 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 98,574 households. Median household income in Baldwin County is $78,775, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 70 for insurance agencies (upper middle), #483 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.