Beauty and personal care · County · Florida
Hair salons in Okaloosa County, FL
The hair salons in Okaloosa County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,749 of 2,339 scored counties
#46 of 63 scored counties in Florida
- Listings
- 258
- 44 chain locations (17%)
- Official establishments
- 67
- 0.0% since 2019
- Household spending a year
- $81.7M
- On personal care products and services · $956 a household
- Spending per listing
- $317K
- 26% below the U.S.
- Listings per 10k households
- 30.2
- 29% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the hair salons around any address in Okaloosa County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 258 hair salons in Okaloosa County. Chain locations make up 17% of them, against 14% across the U.S. That comes to 30.2 for every 10,000 households, 29% above the U.S. rate of 23.4.
Households in Okaloosa County spend about $81.7M a year on personal care products and services, or $956 per household, 5% below the U.S. average. Spread across 258 hair salons, that is $317K per salon, 26% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 67 businesses with payroll in Okaloosa County classed as beauty salons, unchanged from 2019. That is one for every 1,275 households, against one for every 1,535 across the U.S. Official counts list 470 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $523K have gone to businesses classed as beauty salons in Okaloosa County.
Population estimates show Okaloosa County grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, Okaloosa County has a Groundwork market score of 38 (lower middle): #1,749 of 2,339 scored counties and #46 of 63 scored counties in Florida.
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.2 | 27.3 | 23.4 |
| Spending per listing | $317K | $333K | $430K |
| Households per official establishment | 1,275 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | 0.0% | +15.0% | +6.0% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $956 | $911 | $1,005 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 38 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 67 → 670.0% over the period
- Employees, 2023
- 363
- Annual payroll, 2023
- $11.7M
- One-person businesses, 2023
- 470Businesses with no payroll
- Map listings, September 2026
- 25844 chain locations
- Listings at the U.S. rate for this spending
- 190The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $523K
SBA-backed loans to businesses classed as beauty salons in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
| 46Okaloosa County, FL | 38 | 258 | 30.2 | $317K | +4.6% | #1,749 of 2,339 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons38
- Barbershops47
- Nail salons45
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Okaloosa County, FL?
Okaloosa County has 258 hair salons on map listings as of September 2026. 44 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 67 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts also show 470 one-person businesses without payroll.
How much do households in Okaloosa County, FL spend on personal care products and services?
About $81.7M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 258 hair salons on map listings, it comes to $317K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for hair salons?
Okaloosa County has 30.2 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $317K, 26% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Okaloosa County would have about 190, against 258 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 38 for hair salons (lower middle), #1,749 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.