Beauty and personal care · County · Florida
Hair salons in Martin County, FL
The hair salons in Martin County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,984 of 2,339 scored counties
#55 of 63 scored counties in Florida
- Listings
- 250
- 34 chain locations (14%)
- Official establishments
- 77
- −2.5% since 2019
- Household spending a year
- $65.7M
- On personal care products and services · $969 a household
- Spending per listing
- $263K
- 39% below the U.S.
- Listings per 10k households
- 36.9
- 58% above the U.S.
- Population, 2025
- 166,272
- +4.8% since 2020
See the hair salons around any address in Martin County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Martin County has a Groundwork market score of 32 (lower middle): #1,984 of 2,339 scored counties and #55 of 63 scored counties in Florida. That puts it in the bottom quarter of counties.
Households in Martin County spend about $65.7M a year on personal care products and services, or $969 per household, 4% below the U.S. average. That is about $263K of household spending for each salon on map listings, 39% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 250 hair salons on map listings in Martin County as of September 2026. Chain locations make up 14% of them, against 14% across the U.S. That is 36.9 per 10,000 households, 58% above the U.S. rate of 23.4.
In 2023, official counts showed 77 businesses with payroll in Martin County classed as beauty salons, down 2.5% from 2019. That is one for every 881 households, against one for every 1,535 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $130K have gone to businesses classed as beauty salons in Martin County. Population estimates show Martin County grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How Martin County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martin County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.9 | 27.3 | 23.4 |
| Spending per listing | $263K | $333K | $430K |
| Households per official establishment | 881 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | −2.5% | +15.0% | +6.0% |
| Population growth, 2020–2025 | +4.8% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $969 | $911 | $1,005 |
| Median household income | $82,943 | $74,568 | $80,734 |
| Groundwork market score | 32 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 79 → 77−2.5% over the period
- Employees, 2023
- 296
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- 387Businesses with no payroll
- Map listings, September 2026
- 25034 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $130K
SBA-backed loans to businesses classed as beauty salons in Martin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Martin County
- Population, 2025 estimate
- 166,272+4.8% since 2020
- Households
- 67,801
- Median age
- 51.3
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.7
- Land area
- 544 sq. mi.
- People per square mile
- 298
- Median household income
- $82,943+35.7% vs. 2015–2019, before inflation
- Average household income
- $123,323
- Median home value
- $432,200
- Jobs located here
- 78,861
- Daytime population
- 172,767Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with Martin County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
| 55Martin County, FL | 32 | 250 | 36.9 | $263K | +4.8% | #1,984 of 2,339 |
Other business types in Martin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons32
- Barbershops51
- Nail salons40
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Martin County, FL?
As of September 2026, map listings count 250 hair salons in Martin County. 34 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 77 businesses with payroll classed as beauty salons in 2023, down 2.5% from 2019. Official counts also show 387 one-person businesses without payroll.
How much do households in Martin County, FL spend on personal care products and services?
About $65.7M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 250 hair salons on map listings, it comes to $263K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 67,801 households in Martin County and national spending patterns by income.
How does Martin County, FL compare with the U.S. for hair salons?
Martin County has 36.9 hair salons per 10,000 households, 58% above the U.S. rate of 23.4. Spending per salon is $263K, 39% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Martin County would have about 153, against 250 on map listings. There is one business with payroll in the industry for every 881 households, against one for every 1,535 across the U.S. The official count fell 2.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Martin County, FL growing?
Population estimates put Martin County at 166,272 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 67,801 households. Median household income in Martin County is $82,943, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Martin County scores 32 for hair salons (lower middle), #1,984 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martin County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Martin County
Screening a site or an acquisition in Martin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.