Beauty and personal care · County · Florida
Hair salons in Pinellas County, FL
The hair salons in Pinellas County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #2,203 of 2,339 scored counties
#61 of 63 scored counties in Florida
- Listings
- 1,255
- 177 chain locations (14%)
- Official establishments
- 435
- +13.6% since 2019
- Household spending a year
- $387.8M
- On personal care products and services · $905 a household
- Spending per listing
- $309K
- 28% below the U.S.
- Listings per 10k households
- 29.3
- 25% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the hair salons around any address in Pinellas County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Pinellas County has a Groundwork market score of 21 (low): #2,203 of 2,339 scored counties and #61 of 63 scored counties in Florida. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 1,255 hair salons in Pinellas County. Chain locations make up 14% of them, against 14% across the U.S. That comes to 29.3 for every 10,000 households, 25% above the U.S. rate of 23.4.
At $905 per household (10% below the U.S. average), households in Pinellas County spend about $387.8M a year on personal care products and services. That is about $309K of household spending for each salon on map listings, 28% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 435 businesses with payroll in Pinellas County classed as beauty salons, up 13.6% from 2019. That is one for every 985 households, against one for every 1,535 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $4.8M have gone to businesses classed as beauty salons in Pinellas County. Population estimates put the population change in Pinellas County from 2020 to 2025 at −1.2%, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.3 | 27.3 | 23.4 |
| Spending per listing | $309K | $333K | $430K |
| Households per official establishment | 985 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | +13.6% | +15.0% | +6.0% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $905 | $911 | $1,005 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 21 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 383 → 435+13.6% over the period
- Employees, 2023
- 1,716
- Annual payroll, 2023
- $51.2M
- One-person businesses, 2023
- 2,439Businesses with no payroll
- Map listings, September 2026
- 1,255177 chain locations
- Listings at the U.S. rate for this spending
- 901The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $4.8M
SBA-backed loans to businesses classed as beauty salons in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
| 61Pinellas County, FL | 21 | 1,255 | 29.3 | $309K | −1.2% | #2,203 of 2,339 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons21
- Barbershops28
- Nail salons30
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Pinellas County, FL?
Pinellas County has 1,255 hair salons on map listings as of September 2026. 177 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 435 businesses with payroll classed as beauty salons in 2023, up 13.6% from 2019. Official counts also show 2,439 one-person businesses without payroll.
How much do households in Pinellas County, FL spend on personal care products and services?
About $387.8M a year, or $905 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 1,255 hair salons on map listings, it comes to $309K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for hair salons?
Pinellas County has 29.3 hair salons per 10,000 households, 25% above the U.S. rate of 23.4. Spending per salon is $309K, 28% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Pinellas County would have about 901, against 1,255 on map listings. There is one business with payroll in the industry for every 985 households, against one for every 1,535 across the U.S. The official count rose 13.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 21 for hair salons (low), #2,203 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.