Beauty and personal care · County · Florida
Hair salons in DeSoto County, FL
How DeSoto County, FL compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #750 of 2,339 scored counties
#11 of 63 scored counties in Florida
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $725 a household
- Spending per listing
- $443K
- 3% above the U.S.
- Listings per 10k households
- 16.4
- 30% below the U.S.
- Population, 2025
- 37,078
- +8.8% since 2020
See the hair salons around any address in DeSoto County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in DeSoto County spend about $9.3M a year on personal care products and services, or $725 per household, 28% below the U.S. average. Spread across 21 hair salons, that is $443K per salon, 3% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 21 hair salons on map listings in DeSoto County as of September 2026. 3 of them (14%) are chain locations, against 14% across the U.S. That is 16.4 per 10,000 households, 30% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in DeSoto County was 3 in 2023. That is one for every 4,275 households, against one for every 1,535 across the U.S. Another 66 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of DeSoto County grew 8.8%, faster than the U.S. (+3.1%). For hair salons, DeSoto County has a Groundwork market score of 59 (upper middle): #750 of 2,339 scored counties and #11 of 63 scored counties in Florida.
How DeSoto County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.4 | 27.3 | 23.4 |
| Spending per listing | $443K | $333K | $430K |
| Households per official establishment | 4,275 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +15.0% | +6.0% |
| Population growth, 2020–2025 | +8.8% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $725 | $911 | $1,005 |
| Median household income | $54,417 | $74,568 | $80,734 |
| Groundwork market score | 59 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $181K
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 37,078+8.8% since 2020
- Households
- 12,824
- Median age
- 44.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 637 sq. mi.
- People per square mile
- 56
- Median household income
- $54,417+53.6% vs. 2015–2019, before inflation
- Average household income
- $65,542
- Median home value
- $174,100
- Jobs located here
- 9,687
- Daytime population
- 32,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with DeSoto County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
| 11DeSoto County, FL | 59 | 21 | 16.4 | $443K | +8.8% | #750 of 2,339 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons59
- Barbershops
- Nail salons35
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in DeSoto County, FL?
As of September 2026, map listings count 21 hair salons in DeSoto County. 3 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 66 one-person businesses without payroll.
How much do households in DeSoto County, FL spend on personal care products and services?
About $9.3M a year, or $725 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $443K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 12,824 households in DeSoto County and national spending patterns by income.
How does DeSoto County, FL compare with the U.S. for hair salons?
DeSoto County has 16.4 hair salons per 10,000 households, 30% below the U.S. rate of 23.4. Spending per salon is $443K, 3% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, DeSoto County would have about 22, against 21 on map listings. There is one business with payroll in the industry for every 4,275 households, against one for every 1,535 across the U.S.
How fast is DeSoto County, FL growing?
Population estimates put DeSoto County at 37,078 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 12,824 households. Median household income in DeSoto County is $54,417, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 59 for hair salons (upper middle), #750 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.