Beauty and personal care · County · Florida
Hair salons in St. Johns County, FL
Competitor counts, household spending and official business counts for hair salons in St. Johns County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #453 of 2,339 scored counties
#4 of 63 scored counties in Florida
- Listings
- 250
- 46 chain locations (18%)
- Official establishments
- 106
- +15.2% since 2019
- Household spending a year
- $128.9M
- On personal care products and services · $1,113 a household
- Spending per listing
- $515K
- 20% above the U.S.
- Listings per 10k households
- 21.6
- 8% below the U.S.
- Population, 2025
- 346,328
- +25.0% since 2020
See the hair salons around any address in St. Johns County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 250 hair salons in St. Johns County. 46 of them (18%) are chain locations, against 14% across the U.S. That comes to 21.6 for every 10,000 households, 8% below the U.S. rate of 23.4.
Household spending on personal care products and services in St. Johns County comes to about $128.9M a year: $1,113 per household, 11% above the U.S. average. That is about $515K of household spending for each salon on map listings, 20% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in St. Johns County was 106 in 2023, up 15.2% from 2019. That is one for every 1,092 households, against one for every 1,535 across the U.S. Another 519 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $1.8M have gone to businesses classed as beauty salons in St. Johns County.
Population estimates put the population change in St. Johns County from 2020 to 2025 at +25.0%, faster than the U.S. (+3.1%). St. Johns County scores 65 (upper middle) on the Groundwork market score for hair salons, ranking #453 of 2,339 scored counties and #4 of 63 scored counties in Florida. That puts it in the top quarter of counties.
How St. Johns County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Johns County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.6 | 27.3 | 23.4 |
| Spending per listing | $515K | $333K | $430K |
| Households per official establishment | 1,092 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | +15.2% | +15.0% | +6.0% |
| Population growth, 2020–2025 | +25.0% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,113 | $911 | $1,005 |
| Median household income | $109,839 | $74,568 | $80,734 |
| Groundwork market score | 65 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 92 → 106+15.2% over the period
- Employees, 2023
- 589
- Annual payroll, 2023
- $19.5M
- One-person businesses, 2023
- 519Businesses with no payroll
- Map listings, September 2026
- 25046 chain locations
- Listings at the U.S. rate for this spending
- 299The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $1.8M
SBA-backed loans to businesses classed as beauty salons in St. Johns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Johns County
- Population, 2025 estimate
- 346,328+25.0% since 2020
- Households
- 115,794
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 601 sq. mi.
- People per square mile
- 511
- Median household income
- $109,839+33.5% vs. 2015–2019, before inflation
- Average household income
- $148,427
- Median home value
- $489,200
- Jobs located here
- 95,238
- Daytime population
- 271,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Johns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with St. Johns County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
Other business types in St. Johns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons65
- Barbershops80
- Nail salons53
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in St. Johns County, FL?
There are 250 hair salons on map listings in St. Johns County as of September 2026. 46 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 106 businesses with payroll classed as beauty salons in 2023, up 15.2% from 2019. Official counts list 519 one-person businesses without payroll.
How much do households in St. Johns County, FL spend on personal care products and services?
About $128.9M a year, or $1,113 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 250 hair salons on map listings, it comes to $515K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 115,794 households in St. Johns County and national spending patterns by income.
How does St. Johns County, FL compare with the U.S. for hair salons?
St. Johns County has 21.6 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $515K, 20% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, St. Johns County would have about 299, against 250 on map listings. There is one business with payroll in the industry for every 1,092 households, against one for every 1,535 across the U.S. The official count rose 15.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is St. Johns County, FL growing?
Population estimates put St. Johns County at 346,328 people in 2025, up 25.0% since 2020, faster than the U.S. (+3.1%). It has 115,794 households. The median household income in St. Johns County is $109,839 a year, 36% above the U.S. median of $80,734. That rose 33.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Johns County scores 65 for hair salons (upper middle), #453 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Johns County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in St. Johns County
Screening a site or an acquisition in St. Johns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.