Beauty and personal care · County · Florida
Hair salons in Bay County, FL
The hair salons in Bay County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,302 of 2,339 scored counties
#26 of 63 scored counties in Florida
- Listings
- 208
- 31 chain locations (15%)
- Official establishments
- 39
- +2.6% since 2019
- Household spending a year
- $70.2M
- On personal care products and services · $891 a household
- Spending per listing
- $338K
- 22% below the U.S.
- Listings per 10k households
- 26.4
- 13% above the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the hair salons around any address in Bay County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Bay County spend about $70.2M a year on personal care products and services, or $891 per household, 11% below the U.S. average. That works out to $338K per salon, 22% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 208 hair salons on map listings in Bay County as of September 2026. Of those, 31 are chain locations, or 15%, against 14% across the U.S. That is 26.4 per 10,000 households, 13% above the U.S. rate of 23.4.
In 2023, official counts showed 39 businesses with payroll in Bay County classed as beauty salons, up 2.6% from 2019. That is one for every 2,020 households, against one for every 1,535 across the U.S. Official counts also show 444 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $482K have gone to businesses classed as beauty salons in Bay County.
Population estimates put the population change in Bay County from 2020 to 2025 at +17.2%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Bay County is 48 (lower middle), #1,302 of 2,339 scored counties and #26 of 63 scored counties in Florida.
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.4 | 27.3 | 23.4 |
| Spending per listing | $338K | $333K | $430K |
| Households per official establishment | 2,020 | 1,162 | 1,535 |
| Official establishment growth, 2019–2023 | +2.6% | +15.0% | +6.0% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $891 | $911 | $1,005 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 48 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 39+2.6% over the period
- Employees, 2023
- 169
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- 444Businesses with no payroll
- Map listings, September 2026
- 20831 chain locations
- Listings at the U.S. rate for this spending
- 163The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $482K
SBA-backed loans to businesses classed as beauty salons in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Florida
Every Florida market ranked →The highest-scoring counties in Florida for hair salons, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 86 | 66 | 9.4 | $953K | +21.1% | #30 of 2,339 |
| 2Wakulla County, FL | 70 | 21 | 16.5 | $550K | +12.3% | #289 of 2,339 |
| 3Glades County, FL | 68 | 5 | 11.1 | $661K | +9.9% | #348 of 2,339 |
| 4St. Johns County, FL | 65 | 250 | 21.6 | $515K | +25.0% | #453 of 2,339 |
| 5Putnam County, FL | 64 | 38 | 12.1 | $604K | +5.9% | #484 of 2,339 |
| 6Santa Rosa County, FL | 63 | 160 | 22.0 | $446K | +11.7% | #556 of 2,339 |
| 7Gadsden County, FL | 61 | 14 | 8.3 | $870K | +2.0% | #618 of 2,339 |
| 8Polk County, FL | 60 | 533 | 18.4 | $456K | +19.8% | #690 of 2,339 |
| 9Suwannee County, FL | 60 | 30 | 18.6 | $415K | +10.6% | #700 of 2,339 |
| 10Gilchrist County, FL | 59 | 13 | 18.2 | $460K | +14.5% | #748 of 2,339 |
| 26Bay County, FL | 48 | 208 | 26.4 | $338K | +17.2% | #1,302 of 2,339 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons48
- Barbershops48
- Nail salons45
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Bay County, FL?
As of September 2026, map listings count 208 hair salons in Bay County. 31 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 39 businesses with payroll classed as beauty salons in 2023, up 2.6% from 2019. Another 444 one-person businesses have no payroll, by official counts.
How much do households in Bay County, FL spend on personal care products and services?
About $70.2M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 208 hair salons on map listings, it comes to $338K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for hair salons?
Bay County has 26.4 hair salons per 10,000 households, 13% above the U.S. rate of 23.4. Spending per salon is $338K, 22% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Bay County would have about 163, against 208 on map listings. There is one business with payroll in the industry for every 2,020 households, against one for every 1,535 across the U.S. The official count rose 2.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 48 for hair salons (lower middle), #1,302 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.